Post di OMD Italy

🌟 A Milestone Moment 🌟 Today, as I step into my new role as Chief Digital Officer, I find myself reflecting on the journey that brought me here. Many friends have kindly wondered and asked me why I am embarking on my third Master's degree, why I wake up at 5 am to study, and why I choose to go for a run after a long day or week. My answer has always been about the power of self-discipline, staying focused on your goals and objectives, and the necessity of stepping out of your comfort zone to achieve anything of significance. Steve Jobs once said, "Stay hungry, stay foolish, and only when you look backwards will you see how you connected the dots. You have to trust in something - your gut, destiny, life, karma, whatever." This quote has been a beacon for me, showing me the path of continuous learning and growth. I am grateful to my team, my colleagues, our clients and my family for their ongoing support on this journey. Their faith in me has always been a source of strength and motivation. A special thank you to the Top Management of BBDO Greece and BGM OMD for entrusting me with the opportunity to lead Hearts & Science and BGM OMD into the new era of media - an era marked by digital transformation. Let's continue to stay hungry, stay foolish, and trust in our collective journey to innovate, inspire, and lead the way in digital excellence. #DigitalTransformation #Leadership #Innovation #Gratitude #NewBeginnings https://lnkd.in/d4J9GCAE

So proud but still so driven.

So proud but still driven.

"...as a genuinely good and caring person who is focused on the people in the team and the right outcomes for them, it’s no wonder that some of his protégés have become the most in-demand staff in the industry." B&T's Mentor list features IPG Mediabrands #Australia CEO Mark Coad as one of the Best of The Best. 👏👏👏 Check out the full list below. IPG Mediabrands Interpublic Group (IPG) #mentors #media #marketing #advertising

Attention brands on a premiumisation journey within your portfolio! In my latest paper written in collaboration with Effie UK, we have explored evolving Aspirations and what it means today. We are shifting away from a view of affluence that is associated with perfection, heritage, and hierarchy to a different articulation of affluence defined by action and authenticity. Concrete Effie case studies to bring the learning to life include TUI, DFS and Vodafone with expert commentary from Toby Horry, Maria Koutsoudakis and Mark Sng. Check out this latest paper in the Dynamic Effectiveness series along with the other three which tackle gender portrayal, the empathy gap and Nostalgia in advertising (link in comments). #Ipsos #EffieUK

You're not you when you're hungry - grab a? _______ Take a break, have a? _______ Does this ring a bell? Do you instantly answer as you read it? That effect is precisely what we aimed for with this campaign. Panas? #StayCoolJe BOOM! 20 influencers,136 pieces of content, 290,000 livestream views, and 450,000 engagements later- The campaign was more than a marketing gimmick; it was a battle cry against the toxicity that often plagued the gaming world. We were on a mission to combat the rage and relentless negativity with a simple, yet powerful message: Stay Cool Je with Sprite. This campaign wasn't just about influencers; it was a movement. It vividly illustrated how influencers could be the catalyst for change. Every time negativity threatened to take over, Sprite was there to restore balance and harmony. This is more than just a campaign; it's a testament to growth and transformation. Huge kudos to the exceptional team and everyone who championed this remarkable cause. Together, we'll reach even greater heights as we work towards a more positive and inclusive gaming community! No matter how heated it gets - Sprite #StayCoolJe

Creative Legacy meets New Age Performance When I first read JWT was merging with VMLY&R, it was fun trying to figure out what the new Acronym was going to be. JVMLWTY&R was my favourite. May be WPP will soon have a 'QWERTYUIOPASDFGHJKLZXCVBNM' - The integrated, all encompassing, transformatively transforming performance behemoth. Was very dissapointed to see just "VML" Ah well, does anybody think, in large organisations, the cycle goes like: "Lets complicate things! Lets simplify the complicated things! Lets complicate things again > Can't complicate them further, lets simplify again." ? 🤔

OAAA President & CEO Anna Bager stopped by Digiday Studios last week at #POSSIBLE2024 for a lively chat about how out-of-home (OOH) is influencing all aspects of the marketing industry. Anna dives into the all-encompassing reach of OOH to connect with and impact audiences nationwide, as well as what’s driving excitement and growth for the medium right now – from digital OOH and CTV to retail media. 💡“[Out of home] is a platform that can serve an advertiser throughout a full campaign. It connects incredibly well with other media types. It’s a conversation starter and a conversation keeper. It’s not just a spectacle. It’s a true workhorse and a result deliverer.” Watch Anna’s interview to learn more about the OOH playbook: #POSSIBLE2024 #FutureOfMarketing #OOH #DOOH

Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners!  #Creativity #CannesLions #Advertising #Winners #Adtechtoday