Nicolò Persico

Why does sponsoring Italy’s MUGELLO CIRCUIT S.P.A. offer sustainability-focused brands a unique platform to enhance brand awareness and demonstrate leadership in corporate responsibility? ✍🏼 Mugello was named the world’s most sustainable motorsport circuit by the Enovation Consulting | BCorp | ESG in Sport for the second consecutive year. 🏟️ For brands prioritizing sustainability, sponsoring the Italian circuit is a cost-effective option with greater impact than Circuit de Barcelona-Catalunya and Silverstone, ranked second and third on the list. Opportunities through this sponsorship could include: ↳ Naming and Branding Rights: Securing naming rights or placing your brand on prominent signage provides high visibility. As a year-round hub for various events, this ensures sustained brand exposure. ↳ Hospitality and Events: Combining business and pleasure strengthens partnerships and forges new ones. Hosting clients at high-profile races or meetings at the track adds a memorable touch. ↳ Product/Service Promotion: Ideal for experiential marketing, the circuit allows sponsors to showcase innovations in sustainable technology, reaching a targeted, eco-conscious audience. ↳ Digital Campaigns Brands can create unique content, amplifying their message through social media and digital channels. 🏉 A week ago, the Rugby Football Union sold Twickenham Stadium's naming rights to Allianz, with the investment supporting both grassroots and professional rugby, as well as developing global community hubs. This positive impact may ease any concerns among English rugby fans about renaming their iconic stadium. 🎰 Similarly, Mugello Circuit could attract a naming partner. While Gambling, Financial Services, and Automobile brands often pursue such deals, it may not be as appealing for Electronics, Retailers, or E-commerce brands if brand awareness is the sole motivation. 🤔 In the U.S., 88% of sports stadiums have naming partners, compared to just 12% in Europe, likely due to their multi-purpose use. Given Mugello's status, do you think brands might be eyeing its naming rights, potentially opening the door again for Formula 1 to consider Mugello over the Autodromo Nazionale Monza? ------ 💡Checkout Luscid platform 📊 We help brands streamline their sponsorship decision-making process 🏟️ Support rights holders in building a partnership portfolio #sportsmarketing #sportssponsorship #formulaone #sportsbiz

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Welcome to the grand finale of Calcio Chronicles Season 1! 🎉⚽️ In this epic conclusion, hosts Sheida Rad and Massimo Caputi take you through a comprehensive roundup of the Serie A season, analyzing the highs and lows, top events, and standout performances. Here's what you can look forward to: 🗣 Introduction & Highlights Sheida and Massimo welcome you to the season finale, reflecting on the thrilling journey of 35 episodes. Discussing the recent Conference League final and its impact on Italian teams. 🔍 Serie A Roundup Detailed review of each team's performance, including Inter’s title win and Bologna’s best season ever. Massimo's evaluation of the top 6 teams and their standout players. 🎭 Florentina’s Heartbreak in the Conference League Analyzing Fiorentina’s tough loss in the Conference League final and what went wrong. 🌟 Top Performers and Surprises Massimo’s picks for the best manager and player of the season, highlighting Bologna’s unexpected rise. Discussion on Atalanta’s historic Europa League victory and Verona’s surprising season. 📉 Disappointments of the Season The teams, managers, and players who fell short of expectations, with a focus on Napoli’s underwhelming performance. 🔄 Looking Ahead: Transfers and Next Season Predictions for the summer transfer market and how new managers and players could shake up Serie A. A look at the newly promoted teams and their potential impact next season. 🚀 Season Wrap-Up and Farewell Reflecting on the journey of Season 1, the growth of Calcio Chronicles, and what to expect in Season 2. Special thanks to our listeners and a heartfelt goodbye until next season. Enjoy the episode and stay tuned for more football insights in Season 2! Don't forget to like, subscribe, and hit the notification bell for updates! #CalcioChronicles #SerieA #FootballAnalysis #SeasonFinale #InterMilan #BolognaFC #Atalanta #Fiorentina #FootballPodcast #Soccer #EuropaLeague #FootballSeason #TransferMarket #SheidaRad #MassimoCaputi https://lnkd.in/efgyewy3

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The October edition of Powersports Business magazine is out now📬 Click the link to read online! After attending CFMoto’s dealer meeting, we share the dealer response to the brand and its new models. We highlight the latest acquisitions and mergers in the industry and share Q2 financial reports from Massimo and RumbleOn. UTV market data shows that sales are up and where they may be headed. #powersports #powersportsindustry #powersportsnews

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Aimed at promoting the camper lifestyle to Italians with propensity to travel, APC scegli il camper - Associazione Produttori Camper’ 🚐 ‘Vivi la libertà con stile. Scegli il Camper’ last campaign was planned on TV, (RAI and LA7), digital channels, with programmatic marketing, mobile advertising and search engine advertising, and social, on Facebook, Instagram and Youtube channels. Over a period of nine months, the campaign generated a total reach of 225,972,650 contacts. The digital and social CTR: respectively of 2.03% and 3% produced 505,217 unique users on the scegliilcamper.it landing page and almost 51,000 dealer search pages. These figures confirm the ever-increasing appeal of itinerant tourism on the Italian market and contribute to strengthening the image of the motorhome as the best way for enjoying leisure time in the name of freedom, exclusivity and comfort. 🗺️ A special thanks to the team for delivering the #creative concept and production, the #media #strategy and planning. Also for monitoring and optimising - when needed - the performance. #AIGOtourism #AIGOproject #digitalcampaign #APC #camperlife #sceglilcamper

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We had an incredible time at The Coach Experience 2024 in Rimini! 🇮🇹 From presenting our software to connecting with top football professionals, we made valuable connections and gained new insights. Great job organizing this event, Associazione Italiana Allenatori Calcio. 🚀 We really enjoyed rubbing shoulders with top coaches and showing off our Once Video Analyser and Once Autocam software. ✅ Read all about our experience and insights from the event on our blog - the link is in the comments! 👉 #OnceSport #OnceVideoAnalyser #OnceAutocam #VideoAnalysis #SportsTech #SportsAnalytics #FootballCommunity #SportsTechnology #TheCoachExperience #AIAC #assoallenatori

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WEC’s growth in quality and quantity in plain sight at Spa: On the eve of the third round of the 2024 FIA WEC season, the increase in the championship's competitiveness, popularity and relevance is on (...) #motorsports #racing #car

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The challenge more and more clubs are becoming alive to is the need to clearly articulate what they are. What they stand for. How it feels to be part of it. That is what draws people to you. SSC Napoli leave you in no doubt what you're getting. The question now is whether this is just a flashy video - or a true establishment of a core identity. The proof will lie in how it is articulated beyond this launch.

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