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Today on newsstands on Marketing Oggi... the strategic role of Pop Up Stores on new forms of Marketing and Retailing. It is the new Hybrid and Integrated Marketing. #h2hmarketing

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In a world where we often dive into the vortex of work, forgetting to take a breath, it's time to change perspective. Imagine your career as a brand new Ferrari. Beautiful and powerful. But what happens if the driver is exhausted, stressed, on the edge of burnout? That wonderful machine remain stuck in the pit. Our mental and physical well-being is the premium fuel that makes the engine of our professional and personal life starts. It's our secret superpower, the key to unlocking our true potential. Let me tell you: A healthy body is the most productive office. A serene mind is the best business plan. A smile is the most precious currency in every transaction. I invite all of us, young entrepreneurs and professionals, to make regular "pit stops". Let's take care of ourselves with the same dedication we use to our projects. Only then can we run the Grand Prix of life with energy, passion, and success.

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A tool that has been used for about three years to be able to target the many Italian family businesses out of the shoals of the delicate phase of #transition of #generations: the use of the so-called #Cartadifamiglia, of Anglo-Saxon origin, is spreading and is entering the practice with which companies face the processes of generational transition. One can easily see how many businesses bear the name of their founder and to guess that a good majority is still in the hands of heirs, brothers, children, grandchildren and great-grandchildren. One of the objectives of the "family constitutions", self-regulatory documents that govern aspects such as #governance and access to managerial roles with a view to facilitating the handover of the helm, is to establish clear and shared rules on decision-making processes. The usefulness of this tool grows with the size of the entrepreneurial family, which depends in part on the number of generations that follow one another. According to the AUB Observatory (AIDAF - Italian Family Business, UniCredit, Università Bocconi ), Covid has accelerated generational changes at the top which, in the three-year period 2020-2022, affected 7% of #familybusiness each year compared to 3-4% in the pre-pandemic period.

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Qui la mia voce per il video del crowdfunding di Tramundi nel video di Wonderland Production.

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My latest article is now out on Italia ASEAN Association! 🇯🇵🇵🇭 The world’s security dynamics keep changing and ASEAN is one of the fastest region in the world. In this article I analyse the key factors driving the closer ties between Philippines and Japan, and what it means for the region. Check it out here: https://lnkd.in/d7wsdcjt Would love to hear your thoughts! #Geopolitics #Security #Japan #Philippines #ItaliaASEAN #InternationalRelations

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