Diego Rossetto

Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

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In a world where we often dive into the vortex of work, forgetting to take a breath, it's time to change perspective. Imagine your career as a brand new Ferrari. Beautiful and powerful. But what happens if the driver is exhausted, stressed, on the edge of burnout? That wonderful machine remain stuck in the pit. Our mental and physical well-being is the premium fuel that makes the engine of our professional and personal life starts. It's our secret superpower, the key to unlocking our true potential. Let me tell you: A healthy body is the most productive office. A serene mind is the best business plan. A smile is the most precious currency in every transaction. I invite all of us, young entrepreneurs and professionals, to make regular "pit stops". Let's take care of ourselves with the same dedication we use to our projects. Only then can we run the Grand Prix of life with energy, passion, and success.

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Il vero ruolo del marketing

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✨ 🎊 Recently, a prominent Italian media outlet, "Repubblica," featured a key report on #LuckiBotPro. Thanks to our partner. BOB - il robot cameriere 🤝 The coverage described an owner who manages two bars and a restaurant. After traveling to China, the owner developed a passion for robotic technology and considered empowering his bars and restaurant with it, subsequently introducing robots into his workplace. #LuckiBotPro is that travels autonomously between tables like an experienced runner, able to rely on a variety of sensors and stabilizers that allow it to carry up to 40 kg on a maximum of 4 trays. it here to liberate the staff by taking over mundane and repetitive work tasks, allowing waiters to enhance customer service and engage in more upselling activities. Let's work together for the catering future where innovation and human touch go hand in hand! 🤲 Become our partner: https://lnkd.in/g7bga__c For more information, please refer to the press coverage 👇 https://lnkd.in/gxzVrSyE #OrionStarRobotics #RoboticsInHospitality #FutureOfWork #DiningInnovation #RobotWaiters #AIRobot #efficiently #Technology #Innovation #LuckiBotPro #RobotNavigation

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Today on newsstands on Marketing Oggi... the strategic role of Pop Up Stores on new forms of Marketing and Retailing. It is the new Hybrid and Integrated Marketing. #h2hmarketing

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Italy grows as well

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📌 #equipment #Licensing #products for  👉 PREPARED MEALS , FISH , MEAT, LEGUMES AND CEREALS, VEGETABLE(ITALIAN GIARDINIERA) 📌 #HealthFood #EatHealthy #HealthyLifestyle #NutritiousAndDelicious #EatWellLiveWell

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2 commenti

WHAT IS THE NUMBER 1 DRIVER OF A STARTUP SUCCESS? ❓ 👇 ---- PEOPLE. Certainly there must be product-market fit, a scalable business model, capital. But a startup only works if it adapts quickly, creating a system that constantly learns. Only a strong team will be able to listen to customer feedback to improve the product or business model. You need resilience, concentration, speed, transversal skills. Feral is a passionate team of entrepreneurs, scientists, sommeliers, brewers, gastronomes. From Trentino we bring innovation to the non-alcoholic drinks category, and we are already on the tasting menu of many European Michelin-starred drinks. Curious to follow the story behind the scene of this startup? Follow 👉 Feral Curious to try our drinks? Buy online, shipping all over Europe 👉 https://lnkd.in/d_c4Twt4 Do you have any advice for our startup? share your comments, we'll be glad to keep learning on the way 😊

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3 commenti