Angelo Greggi

Here is a great opportunity to understand how brands can change their marketing and communication strategies to fit the new attention economy that we're seeing develop among consumers. A worthwhile sneak peek into how one of the biggest names in coffee, Lavazza Group, is capturing audience's attention in an information-saturated world! We're hosting a joint webinar with the Global Marketing and Communications Director of Lavazza Group, Carlo Colpo (responsible for Lavazza's US Open ads with Jannik Sinner). Stay tuned. #nextatlas #globalbrands #communication #bigdata #consumerinsights

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I'm incredibly proud to see the impact that tax-free shopping is having on Italy's economy from our article with Il Sole 24 Ore. The recent surge in tourism and tax-free purchases is a testament to the country's enduring appeal and the effectiveness of this program. 📈 But we can't stop there. At utu, we believe that tax-free shopping has the potential to be a transformative force for tourism. The current VAT refund industry has been limited to being efficient processors of refunds, an administrative service. We envision a future where VAT refunds are kept within the Italian economy, creating a virtuous cycle of spending that benefits everyone – tourists, businesses, and the country as a whole. 🔄 Imagine a future where tourists are incentivized to spend their refunds at local shops and restaurants, discovering hidden gems and supporting businesses. This not only enhances the visitor experience but also injects vital funds into the economy, creating jobs and fostering growth. 🌱 We're already seeing this vision come to life through our partnerships with innovative brands like Coccinelle. Together, we're reimagining the tax-free shopping experience and unlocking its full potential. 🤝 Let's continue to push the boundaries and make Italy a global leader in tax-free shopping. The future is bright, and together, we can make it even brighter! ✨ #TaxFreeShopping #Italy #Tourism #TravelTech #Innovation #utu #TravelFintech #Coccinelle #ShopLocal #EconomicGrowth

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