Selle Royal Group

As Selle Royal Group, we believe that by partnering with all the actors of our value chain we can foster positive change within our planet and our society. The Business Partner Code of Conduct is a first, essential step in this direction. It's a document that recaps the fundamental principles that guide our work every day. All our suppliers are required to read it, understand it and countersign it. The final goal is creating a shared vision of continuous improvement, to make sure that we are “on the right track,” together. Read more: https://lnkd.in/ddRUN9gV

EUROBIKE Show is just around the corner. For us, it’s an incredible opportunity to exchange views with the leaders in our industry. To facilitate the process, we are going to turn our booth into an agora and organize two panel discussions around innovation and sustainability, starting from two of our latest projects. How can we give new life to discarded saddles? How can we make comfort truly personal? Join us at our booth A24 on Wednesday, July 3rd, and on Thursday, July 4th, to find out. With Riccardo Losio, Lara Cunico, Sandra Brandt & Giovanni Fogal, Daniel Schade, Gerd Manz.

At Selle Royal Group, our mission is to enhance the cycling experience through innovation and personalized solutions. One-to-One by fizik exemplifies this commitment. It’s more than a project; it’s our dedication to professional riders, providing them with customized comfort and support to enhance their performance and enjoyment. Check out the fizik One-to-One project.

As part of the Shift Cycling Culture Climate Commitment, we have committed to monitor and reduce our Scope 1 and 2 emissions by 55% within 2030. One of the concrete actions we have taken to reach this goal was installing a new photovoltaic plant at our Italian headquarters, which supplies with clean energy almost 40 percent of our current average needs and allows to save an average of 1,169.75 tons of CO2 eq every year. Discover more about our energy monitoring and managing initiatives on our last Sustainability Report https://lnkd.in/d4SET7hU

Are you passionate about the bicycle and everything around it?    Our brand BROOKS ENGLAND, with nearly 140 years of heritage, is seeking a Marketing Communications Manager at our Italian HQ. Shape our iconic brand's future and connect with cycling enthusiasts worldwide.   Discover more and apply here: https://lnkd.in/dv2ysB4Z

On the occasion of World Environment Day, the employees of our Brasilian subsidiary Royal Ciclo gathered together to each plant a fruit tree, thus renewing a heartfelt tradition here at Selle Royal Group. For us, sustainability means conducting our business while bringing value to the the environment that surrounds us. Step by step. Tree after tree.

Did you know that traveling by car is 6 times more expensive than cycling? Did you know that cycling regularly can cut the chance of depression by up to 19%? Did you know that, in the EU only, 16 million tons of CO2 equivalents are saved every year thanks to people cycling? The bicycle is a pretty amazing means of transport and source of leisure. We are proud of contributing to shape the future of its industry through our portfolio of outstanding cycling brands. Happy World Cycling Day everybody. And remember: there’s a world to cycle.

This weekend, a group of bike packers will venture into a three-day, 200 km expedition across Sardinia for the second edition of Roamer, a series of bike packing experiences organized by our brand PANNIER.CC. Roamer is a journey, not a race: everyone arrives into the same camp each evening, together.   The project prompts cyclists to discover new destinations, connect with people and places, and generate a positive impact on the local communities. In the case of the Sardinian expedition, part of the proceedings will be donated to MEDSEA / Mediterranean Sea and Coast foundation, a non-profit organization committed to the protection and sustainable management of the marine and coastal resources of the island and the Mediterranean Sea. Sponsored by PEdALED and Vibram Group, the expedition will be enhanced by the presence of experienced bikepackers.   To follow the Sardinian adventure, keep an eye on https://lnkd.in/dFfS_Z5t To discover more about Roamer and join the next expeditions, please visit https://lnkd.in/dw_GviZk.     

How can we make our bicycle saddles and accessories even more sustainable? We asked Marco Malfatti, R&D Director–saddles & accessories for Selle Royal Group. Read the full interview (page 204) in our 2021-23 Sustainability Report: https://lnkd.in/d4SET7hU

If you are in Brussels these days and notice a yellow van parked in Place Saint-Croix, stop by to say hello and have your bike checked. Support Cyclists On The Road is a project launched in 2018 to give substance to Selle Royal's brand mission. It’s a van that travels across Europe, stopping at major bike paths to offer local cyclists free bike checks carried out by experienced mechanics, plus a coffee and a chat. For us, it’s not only a way to allow every cyclist to enjoy the best possible riding experience. It’s also an opportunity to meet cyclists in their natural environment, connect with their passions and get feedback about our work. Brussels is the first stop of the 2024 tour. Besides the activities described above, locals will have the opportunity to participate in a saddle-focused workshop organized in collaboration with the Casual Cycling Club, and enjoy a “happy hour” series of events run by Café Belga. Next stops will be Rotterdam (June 27-30) and Munich (July 11-13). In the past three years, Support Cyclists on the Road has touched 18 European cities, carried out about 3,000 bike checks and engaged a total of about 10,000 cyclists.