Scrambly

UA managers and everyone involved in purchasing game traffic, we value your input! Please participate in our survey — we're eager to hear your opinions. #useracquisition #gamemarketing #mobilemarketing

In the rapidly evolving world of mobile gaming, UA (user acquisition) has become an indispensable yet increasingly challenging part of the business. High churn rates among gamers force developers and advertisers to continually invest resources in user acquisition. Indeed, these costs and complexities are on the rise, which is why user acquisition continues to be a sustainable model — meaning that this industry is far from saturating. The biggest stress on the mobile gaming landscape is coming from the changes in iOS that restrict user tracking. These changes have made user acquisition a more painful and expensive process. Beyond this, the fact that most ad spend resides with only a handful of top media partners showcases the inherent lopsided nature of the rest of the media mix, which poses additional threats for companies with only UA-heavy growth strategies. But with change comes evolution. The trend is fast changing to make retention and loyalty the new pillars of UA's strategy. This has to be followed by gaming companies unless they want to lag behind. The reality is, that UA, often compared to a drug, is a necessity due to high churn rates where average day-30 retention in gaming hovers around below 10%. However, games that achieve a strong product-market fit can retain users well beyond this, stretching their engagement to 90, 120, or even 180 days. Learn how to reduce UA dependency here 👇 #scrambly #gamepromotion #gamemarketing #useracquisition #uasolution #uatools

Today is National Dog Day, and we couldn’t resist showing off some of our team's furry friends! 🐶 Meet Chuck, the beloved pet of Oleh Kravchuk, our Customer Success Manager, and the charming Oscar, who keeps Sophie Lav, our Campaign Manager, company😁 Do you have a furry friend at home? We'd love to see them! If you're a dog enthusiast, please share a photo of your pet in the comments 🐾

Scrambly is celebrating its 2nd anniversary today!🎉 On this day, back in 2022, we launched our very first website version. Since then, we've introduced new features, unveiled a new corporate identity, developed an Android app, and redesigned our website. Most importantly, our team has grown and evolved. We're incredibly thankful to all our partners who have supported us on this journey, believing in and choosing our project! There's much more on the horizon! We're looking forward to introducing new types of awards to retain users, developing more applications, and entering new markets. Stay tuned for what’s next with Scrambly!✨

Just a joke😄 But... In the gaming industry, we often encounter skepticism concerning in-game purchases. What approaches do you believe could help alleviate these concerns? Share your thoughts and experiences in the comments below🙌

The topic of work-life balance is crucial, especially in the fast-paced technology industry. Is it really possible? Read our article to find out 👇

gamescom 2024 is just around the corner! Scrambly's CEO, Alexander Hrankin, will be in Cologne, and we'd love to connect. If you're attending and interested in discussing mobile marketing, let's meet up! To arrange a meeting, please contact Alexander directly. We're looking forward to meeting you in Cologne!🤝

Staying current with trends and insights is vital in our fast-paced world, and finding reliable sources can make all the difference. 🔍 So we're curious to know: What are your go-to industry news websites or favorite business/marketing podcasts? Whether it's a must-read article every morning or a podcast that sparks innovation during your commute, we're eager to hear what keeps you informed and inspired. Share your top picks in the comments below! 🎧 #marketing #techmarketing #digitalmarketing #gamemarketing #appmarketing

🎉 Exclusive Dinner for Mobile and Gaming Pros in Warsaw! 🎉 Scrambly and MAF are hosting a special dinner, powered by Five O'Clock Club and we’d love for you to join us! 📅 Date: Wednesday, 14th August ⏰ Time: 19:00 - 21:30 CEST 📍 Location: Der Elefant, plac Bankowy 1, 00-139 Warszawa, Poland This is your chance to connect with mobile and gaming professionals in Warsaw in a relaxed, friendly atmosphere. The event is waitlist only—request your invite now! 🔗 Request your invite here: https://lnkd.in/dX_fRY_A #Networking #MobileGaming #Scrambly #MAF #FiveOclockClub #WarsawEvents #GameDev