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After a successful collaboration with Formula 1 on a regional scale, American Express is now extending its support not only to women in motorsport but also to small businesses through their impactful Shop Small initiative in their Formula Academy Car. This move not only underscores the growing enthusiasm of the American market for open-wheel racing but also highlights the unwavering commitment of global brands to fostering inclusion and diversity within the sport. For more captivating insights into the dynamic world of motorsport and sponsorship, be sure to follow us! #sponsorship #motorsport #Inclusion #branding Details below https://lnkd.in/dQByMuBF

In traditional football broadcasts, on-field branding can often appear too distant for TV viewers to fully appreciate. Logos on uniforms are practically invisible unless there’s a close-up shot, such as a during a goal celebration. Additionally, perimeter boards in stadiums can go unnoticed or are cluttered with multiple brands fighting for attention. While watching Bayern Munich vs Freiburg on Sunday, it came to our attention that in Munich they do things differently. The Allianz Arena uses an innovative two-row LED perimeter system, where the second row is placed a couple of meters apart from the first one but in higher ground, positioned in such a way, that from the camera's perspective, the rows create a single, giant mega banner of content. This means 120 more meters of assets where brands can feature their products and services. Here is the TV-viewer perspective from a regular couch and it looks great.

Ferrari Family Day is on rear-view mirror and closing in But what is it? It is a traditional event when Ferrari opens its doors to the families and friends of all employees and collaborators. It's an opportunity to get together and visit some of the Italian company's iconic location in Maranello, including the assembly line, the Museums and the very own Scuderia Ferrari facilities. This year, however, the focus will be on the inauguration of the E-Building, where Ferrari will expand its range of electrified cars in the coming years. WANT TO LEARN MORE? Contact us at [email protected]

Today, we come together to honor and celebrate one of the most iconic and beloved drivers of all time. A man who transcended the sport and captured the hearts of fans worldwide, not just for his skill on the track, but also for his undeniable charisma. He brought new and unknown Brands into a traditional European Market It's been 30 years since that tragic incident that forever altered the course of Formula 1 1 history. Join us today as we pay tribute to the legendary Brazilian, on his first win behind the wheel of his McLaren Racing at Imola 1988 Let's commemorate his legacy together alongside the Autodromo Internazionale Enzo e Dino Ferrari - Formula Imola S.p.A. for the Celebration Day. https://lnkd.in/dE_cbkHG

For many, Modena is a symbol of acetto Balsámico, Tortellini, Pavarotti or Parmeggiano Reggiano. For us Modena means beautiful cars, fun and art. Last weekend we attend the 84a Fiera di Modena - Divertimento, Shooping e Gusto. An incredible opportunity to talk and see local businesses, new and old brands. And of course beautiful Italian masterpieces. #Fiera #Expo #motorvalley #Cars

After a successful collaboration with Formula 1 on a regional scale, American Express is now extending its support not only to women in motorsport but also to small businesses through their impactful Shop Small initiative in their Formula Academy Car. This move not only underscores the growing enthusiasm of the American market for open-wheel racing but also highlights the unwavering commitment of global brands to fostering inclusion and diversity within the sport. For more captivating insights into the dynamic world of motorsport and sponsorship, be sure to follow us! #sponsorship #motorsport #Inclusion #branding Details below https://lnkd.in/dQByMuBF

As reported by SportsPro it looks like Scuderia Ferrari will finally have a title partner on its side. The American tech giant HP is joining forces with the Cavallini This not only reflects the power of a brand like Ferrari but also the power of partnerships to improve your brand and to showcase your products. We are excited to see what kind of collaboration will be possible between these two giants as we seen before with Ray-Ban and its Ferrari collection or Oracle and Red Bull. https://lnkd.in/d3y3X7FE

Liberty Media is extending its realm into two wheels. The American company will take over Dorna, which is the current owner of MotoGP and MotoE World Cup. The existing management will retain a 14% of the series while Liberty Media will have the majority stake It is expected that they will apply the same winning and increased commercial strategy as their counterparts on four wheels. It looks like the future of the pinnacle of motorsport is going to be very bright

A very powerful and visually appealing graphic depicting the sponsorship changes of the 10 Formula 1 teams. We agree that the names Visa Cash App RB Formula One Team and Stake F1 Team Kick Sauber, although widely criticized, reflect the commercial and marketing power that this sport has demonstrated. We also welcome a new color on the grid for a change (looking at you, radioactive green). And to add to the point about the WhatsApp sponsorship, there is no doubt that when it comes to branding, Less is More. #branding #sponsorship #motorsport #graphics

Big news on motorsports this January: FERRARI GOES RACING ON TO THE SEA 🏎 ------> ⛵ 🌊 Last year, Ferrari returned to the World Endurance Championship being followed by most of its F1 sponsors, in an effort that saw them on the highest step of the podium in the 24 Hours of Le Mans and the second highest of the Manufacturers' Championship. Will these sponsors jump aboard?