Oberalp Group

𝗧𝘄𝗼 𝗻𝗲𝘄 𝗙𝗮𝗰𝘁𝗼𝗿𝘆 𝗛𝗼𝘂𝘀𝗲𝘀 𝗳𝗼𝗿 𝗨𝗻𝗱𝗲𝗿 𝗔𝗿𝗺𝗼𝘂𝗿 With the opening of the latest two new Under Armour Factory Houses in Pescara (Città Sant’Angelo Outlet Village) and Molfetta (Puglia Village), we are expanding our retail presence in Italy further. We are not just the wholesale partner for Under Armour in Italy; we're also the proud owner of the entire retail business, now running a total of 17 shops for the iconic American sports brand. These new openings reflect our commitment to providing top-notch sports apparel and equipment to our customers and our dedication to growing the Under Armour brand in Italy. With these additions, we continue to strengthen our partnership and showcase the innovative spirit that drives us both. Stay tuned for more updates, and be sure to visit our new locations to experience the best in sports performance gear! #OberalpGroup #UnderArmour #RetailExpansion #BrandBuilding

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗢𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 - 𝗢𝗯𝗲𝗿𝗮𝗹𝗽 𝗦𝗵𝗼𝗽 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗻𝗲𝘄 𝗵𝗶𝗿𝗲𝘀   At Oberalp, we are deeply committed to understanding and meeting our customers' needs. This dedication is at the heart of everything we do, as we believe that our business is fundamentally about people.   Our products, with their numerous components and intricate designs, require specific expertise from various departments. This specialized focus is essential and allows our team members to thrive in their respective fields. However, it's crucial for us to ensure that every team member recognizes that the end goal revolves around our customers at the moment when they choose our brand over another. To guarantee this, several years ago we implemented the Oberalp Shop Experience program. Depending on their department, each employee spends a certain amount of time in one of our many stores to gain firsthand insight on the field.  How important do you think product immersion is for new hires?

𝗠𝗲𝗲𝘁 𝗮𝗻𝗱 𝗚𝗿𝗲𝗲𝘁 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 – 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗕𝗮𝗿𝘁𝘀 Since 2011 we have been proud partner taking care of the distribution in Italy of Barts, a leading name in European winter and summer accessories. Founded in 1992 by Bart Koene, who remains the CEO and owner, Barts has grown from its humble beginnings in Amsterdam to become a staple in over 2,500 points of sale, including some of Europe’s most exclusive department stores.   What sets Barts apart?   ✨ Originality: Unique designs that stand out in any crowd. ✨ Team Enthusiasm: A passionate team that drives the brand forward. ✨ High-Quality Materials: Only the finest materials make it into their collections, ensuring durability and comfort. ✨ Sustainability: A commitment to responsible practices throughout the development, production, and distribution processes, respecting all stakeholders involved.   BARTS a heartfelt thank you for the trust during these years and here's to many more years of a successful partnership.

𝐇𝐨𝐰 𝐝𝐢𝐝 𝐰𝐞 #𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐢𝐧 𝟐𝟎𝟐𝟑? Our 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟯, a major milestone in our journey towards sustainability is freshly woven into the web. This year, we have made significant strides in working towards our goal of reaching #NetZero through #Longevity, #CircularDesign, and best-in-class Factories. Our dedicated Sustainability Team around Marie-Luisa Roos has worked tirelessly to bring this to life, showcasing our commitment to a sustainable future. A big thank you to everyone who contributed, big and small, to our annual report ❤️ Discover how brands like Salewa , DYNAFIT, Wild Country, LaMunt, Evolv, and POMOCA are leading the way. We are proud to collaborate with Fair Wear Foundation, Accelerating Circularity, Skinalp and many others in this crucial mission. Let's continue to pave the way for our future! 🌿🌍 #Sustainability #Contribute #NetZero #Warranty #OberalpGroup #ContributeReport2023 Contribute 2023 is linked in the comments and in a QR Code on the last slide! Enjoy reading!

We are delighted to share with you that our Swiss quality brand, Pomoca, celebrated a special milestone. In a small gathering, together with representatives from local politics, architects, construction managers, the press, and our employees, our new headquarters was officially opened. The new building is home to the Pomoca brand, a leading manufacturer of ski touring skins that embodies Swiss Made quality, innovation, and reliability. The new building reflects this spirit by providing a modern workspace that aligns with Pomoca’s and the Oberalp Group’s dedication to innovation and excellence.   We congratulate Pomoca on its new jewel in the canton of Vaud, Switzerland!   Thank you to everyone who celebrated this moment with us!   #Oberalp #Pomoca #Innovation #SwissMade #NewHeadquarters #Chavornay 

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗮 𝗖𝗲𝗻𝘁𝘂𝗿𝘆 𝗼𝗳 𝗦𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 Fischer Sports 🏆   We congratulate our esteemed partner, Fischer Sports, on their 100th anniversary! Founded in Upper Austria in 1924 by Joseph Fischer, and still headquartered there, Fischer has grown from humble beginnings to become one of the world’s largest manufacturers of ski equipment and a trusted name in Nordic and Alpine skiing, hockey, and outdoor sports. Over the past century, Fischer has continuously pushed the boundaries of technology and design to deliver superior products that enhance the performance and enjoyment of athletes at all levels, following its vision to be the athlete’s number one choice.   We share your satisfaction at this important milestone and look forward with confidence to many more years of successful collaboration.   Here's to Fischer's next 100 years of innovation and excellence!   #OberalpGroup #OberalpPartnerBrands #Brandbuilding #livetoski #fischerski #fischer100

𝗙𝗮𝗺𝗶𝗹𝘆 𝗮𝗻𝗱 𝗖𝗮𝗿𝗲𝗲𝗿 – 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗿𝗶𝗴𝗵𝘁 ⚖ We are proud to be a family-owned company prioritizing a family-friendly work environment and our employees' personal and professional development.   Knowing that walking the tightrope between career ambitions and family commitments is challenging, we took a significant step in 2011 by incorporating an on-site kindergarten at our Bolzano headquarters. Our Salewa-KiTa, in collaboration with the Sozialgenossenschaft Tagesmütter, can accommodate up to 15 children. With an average of 1225 hours of care each month; we support many fathers and mothers to transition back to work after parental leave smoothly.   What else do you consider essential to promote the reconciliation of family and career?   #OberalpGroup #SalewaKiTa #FamilyFriendly #EmployeeWellbeing

𝗢𝗯𝗲𝗿𝗮𝗹𝗽 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺 𝗗𝗮𝘁𝗲𝘀 𝗥𝗲𝗰𝗮𝗽: 𝗧𝗮𝗰𝗸𝗹𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗕𝗶𝗴 𝗗𝗮𝘁𝗮 📈 Last year, we introduced a new way of meeting with our partners called The Showroom Dates. These events occur in the showrooms of our subsidiaries and are designed for small groups consisting of our top partners and ambassadors for our mountain sports brands. We delve into topics relevant to the industry and also showcase our mountain sports brands' collections for the upcoming season. During the last fall, we talked about the "Forrester effect" and discussed the reasons behind high inventory levels in the outdoor market, while also developing joint strategies to reduce them. In spring 2024, are focusing on the world of BIG DATA. We strongly believe that BIG DATA has the potential to revolutionize our industry, and we have therefore committed to taking collective action. Our goal is to assist our partners in harnessing the power of data. #OberalpGroup #BigData #ShowroomDates

𝗨𝗻𝗶𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀, 𝗨𝗽𝗹𝗶𝗳𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀: 𝗧𝗵𝗲 𝗢𝗯𝗲𝗿𝗮𝗹𝗽 𝗥𝗲𝘁𝗮𝗶𝗹 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 At Oberalp, we follow and firmly believe in the credo of our Founder, Heiner Oberrauch: "Retail is detail." Our retail strategy revolves around one profound goal: ensuring every customer's satisfaction in our stores. The cornerstone of achieving this objective lies in empowering our retail team with the right tools – a blend of strategy, passion, and engagement – tailored to our mountain sports brands. Introducing the Retail Academy, an innovative initiative launched in 2016 to bridge the gap between retail and our company's core ethos. Our retail training days offer technical expertise and cross-functional education, enabling our Oberalp retail team to provide the best service to our customers at any time. But it's not just about learning; it's about building a powerful team aligned with our values. That's why our sessions also include immersive team-building activities, fostering a sense of fellowship, dedicated to a common goal. This edition of the Retail Academy has been focusing on sustainability and introducing the innovative circular store concept of our mountain sports brand, Salewa, at our Bolzano headquarters. The days are filled with brand workshops, product deep dives, training on sales techniques, effective communication, and personnel management. The ultimate focus is not merely on selling products but rather on creating brand value through deep and long-lasting customer relations not to the stores but to the brands themselves. And of course, no Oberalp event is complete without some fun-filled sports activities and a hearty traditional dinner.  #OberalpGroup #OberalpRetail #RetailAcademy #TeamBuilding

𝗠𝗲𝗲𝘁 𝗮𝗻𝗱 𝗚𝗿𝗲𝗲𝘁 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 – 𝗙𝗿𝗲𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝗳𝗼𝗿 𝗨𝗻𝗱𝗲𝗿 𝗔𝗿𝗺𝗼𝘂𝗿 🏋🏼♀️⚽️🏃🏻🏈⛹🏽♀️ We're not just a house of mountain sports brands; we've been partnering with leading sports brands since day one, handling distribution and brand development across Europe. One of our esteemed partner brands is the renowned American sports brand Under Armour. Since 2017, we've been honored to represent Under Armour in Italy, overseeing distribution and brand development. With recent store expansions at Outlet Brenner and the Orio Shopping Centre, our group now boasts a total of 15 Under Armour retail outlets across Italy! Under Armour, headquartered in Baltimore (U.S.), was founded in 1996 by Kevin Plank, a former University of Maryland football player-turned-entrepreneur. Plank set out to create moisture-wicking sports apparel that would keep athletes cool and dry while they exercised and performed on the field. Since that idea, Under Armour has been a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. The dedication to empower human performance through innovative products that cater to athlete’s specific needs and make them better is one among many links between our two organizations. 🚀 At Oberalp, we’re committed to mindful growth alongside partners who share our values and passion for sports and the outdoors. Under Armour let’s continue to champion excellence together 💪 Did you know about our partnership with Under Armour? #OberalpGroup #OberalpPartnerBrands #Brandbuilding #UnderArmour