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🚀News from TikTok Advertising 🔍TikTok’s adding another way for brands to get their promotions in front of searching users in the app. 👉Search ads are now available for both Traffic and Web Conversion objectives! 📰Curious about all the news from TikTok? Read the article! https://lnkd.in/ewr4x3y8 #likereply #like #advertising #adv #tiktok #tiktokads

🚀 Google Ads' AI-powered features are here! 💡 The latest updates provide businesses with more control, creative tools, and insights to supercharge their campaigns. From multilingual support for conversational campaigns to generative AI in Demand Gen & Performance Max, advertisers have new ways to boost performance. One standout? 🎨 You can now upload up to five reference images to guide AI in generating on-brand visuals, ensuring your ads truly reflect your style. Stay creative, stay efficient! ✨ Read more at this link: https://lnkd.in/emwxfPSq #GoogleAds #AI #DigitalMarketing #Innovation #likereply #reply

X is nearing the launch of a new video conferencing feature, bringing Zoom-like capabilities to the platform. This feature, showcased by X engineer Chris Park, will allow users to host video meetings directly within the app. Listed under "Conferences," the tool is part of Elon Musk's vision to make X an all-in-one platform for various interactive needs. However, the current setup may be limited to four participants on screen, and it remains to be seen if users will fully embrace this new functionality. Read here the full article: https://lnkd.in/ee8Awea4 #Facebook #Instagram #x #linkedin #tiktok #SocialMarketing #LiketheSocial #LikeReply #SocialMedia #SocialNews

🚀 Big news for advertisers! Google has expanded the First Position Ad availability on YouTube, making it easier than ever to grab attention at the start of any video. Here's why this matters: 🔹 Available via Display & Video 360 🔹 New dynamic pricing for more flexibility 🔹 Reach a wider audience with enhanced ad visibility Ready to elevate your video marketing? 🎯 Don't miss out – read the full article now! https://lnkd.in/gwCWxrug #LiketheADV #YouTube#SocialMedia #Advertising

Plenty of tools append URL parameters which capture a user's email or phone number. The most common is on form submissions where the email address is appended to the thank you page. Google doesn't want any data being sent to them (Google's tension with GDPR...). I have yet to see anyone get hit with consequences yet, but with ever evolving data privacy laws, wouldn't be surprised if that's coming. Here's a quick code you can use in Google Tag Manager to strip these parameters/PII from being sent to GA4. https://lnkd.in/dvUKeGRr #Googleanalytics #digitalmarketing #GA4 #GTM #GoogleTagManager #LikeTheData

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. The Enhanced CPC is the most light touch of automated bid strategies, so it allowed you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google is taking that away. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time (like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS)). This change will impact how you manage your Search and Display campaigns. Come check the article to discover more about this thrilling announcement. https://lnkd.in/dRGSSuyX #LikeTheLinkedin #ADV #PPC #GoogleADS #AutomatedBidding

Join our webinar on the latest Eloqua release on Thursday, September 19th from 2:00 PM to 2:45 PM CEST and find out which new features and functions are waiting for you. Highlights: • Redwood Design Changes: new screens and improved performance • Email Deliverability: new bounce and auto-responder handling rules and Yahoo Feedback Loop changes • Privacy Update: new ways to prevent landing pages from dropping cookies • Data Tools: deduplication is now possible through Program Canvas • Like Reply Apps: improvements for our Advanced Dynamic Content app released Register here: https://lnkd.in/di_Av79t

📊 How do people search on Google? 🔍 🤔 Ever wondered how people search for information online today? Understanding user intent is one of the most critical aspects of building an effective SEO strategy that drives business results. It’s not just about targeting high-volume keywords, but about grasping the intent behind each search term and how it aligns with your business goals. By interpreting user intent, you can create content that is not only relevant but also meets user expectations - improving your SEO rankings and helping you achieve your business objectives. 🕵️♂️ Discover how search intent, smart keyword choices, and emerging technologies are reshaping the SEO landscape. 👉 https://lnkd.in/gn4VCRqi #likereply #reply #like #seo #userintent #strategy

Is your organization truly customer-centric? To thrive in today’s competitive landscape, it’s not just about using the latest technologies—it’s about placing your customers at the heart of everything you do. By adopting a Customer Experience Management (CXM) approach, you can align your strategies, processes, and culture with customer needs, ensuring lasting loyalty and satisfaction. Discover how you can transform your business and create value-driven customer relationships. Ready to make the shift? Let’s connect and explore how we can help you become a customer-centric organization. Learn here: https://lnkd.in/dSUrMPcU #CustomerCentricity #CXM #CustomerExperience #BusinessTransformation #CustomerLoyalty #DigitalTransformation #CustomerSatisfaction #CustomerSuccess #AIInBusiness #VoiceOfTheCustomer 

As digital marketing evolves, the shift to data-driven approaches is more critical than ever. But technology alone isn’t the answer. Success starts with a clear communication strategy that integrates Customer Experience Management (CXM) across your entire organization. Are you ready to break down silos and lead your team into the future? Start with a well-defined CX strategy, and let technology support your goals—not define them. Curious about how to make your organization future-proof? Let’s connect and discuss how to build your CX roadmap! Link here: https://lnkd.in/dc9NG6Gq #DataDrivenMarketing #CXM #DigitalTransformation #MarketingStrategy #CustomerExperience