Diesel

Diesel Dosan.   Diesel opens its third store in Korea, Diesel Dosan. Consisting of four floors and a rooftop, the new Diesel Dosan store embodies the brand's bold and experimental new store concept. The exterior is drenched in iconic Diesel red logo. The interior reflects the dynamic visual vocabulary established by Creative Director Glenn Martens.   #ForSuccessfulLiving

Over the last few years, we have been working to systematically reduce the impact of our products, focusing on developing alternative fabrics, treatments, and trims. We are very proud that as of FW24 more than 50% of our denim products align with our lower impact guidelines, called For Responsible Living Guidelines.    The next step in our journey is to ensure that lower impact goes hand in hand with longer lived. In November 2023 we held in depth circular design workshops with our partner Create Sustain. The Diesel Style and Product teams explored the strategies that best fit the Diesel brand and aesthetic, deep diving into opportunities for reuse, repair, remaking and recyclability.    Last week we came back together again to look in very practical terms at the immediate priorities for embedding circularity into our collections. We addressed some of the challenges that exist and agreed on next steps. The workshops combined hands on creative exploration with clear goals and objectives and we are really excited to progress our circularity journey.   With these training programs our Company has the aim to support the teams in better understanding what circularity and eco design mean and to put their learnings into practice, embedding this culture into Diesel upcoming collections and projects.   To discover more about Diesel For Responsible Living sustainability strategy click here: https://lnkd.in/ddK3iSuc   #DieselForResponsibleLiving #CelebrateIndividuality #ForSuccessfulLiving

Introducing ‘Til D Do Us Part.   An all-denim wedding starring Christine Quinn as the bride. The model, actress and villainous former star of “Selling Sunset” has mandated a strict dress code for her non-traditional nuptials: head-to-toe Diesel denim in the pre-wedding bridal suite, at the ceremony and the after party. The latest in the ongoing visual collaboration between Creative Director Glenn Martens and Art Director Christopher Simmonds was shot by Nick Waplington.    Discover more at https://lnkd.in/d5VmyJbm   #ForSuccessfulLiving #DieselFW24

Hoshi x Diesel.   #HoshiKwon of Seventeen has been named Diesel’s brand ambassador. A global K-POP icon known for his charisma, self-confidence and the freedom of expression he brings to the stage, Hoshi is perfectly aligned with Diesel’s ethos. "I am happy to be part of Diesel's family, as a brand ambassador, as this will enables me to show various aspects of myself with Diesel to the world " – Hoshi    #ForSuccessfulLiving #HoshixDiesel

Damiano David x Diesel.   Diesel’s first-ever global male ambassador is Damiano David, the lead vocalist for the rock band Måneskin. Damiano defines the Diesel man with his spirit of nonconformity, freedom and inclusivity. In his role of Diesel male ambassador, Damiano and Creative Director Glenn Martens worked together on an exclusive capsule collection that represents a new vision of masculinity and gender liberation.   Discover more at https://lnkd.in/daQz6USH   #ForSuccessfulLiving

Diesel: Behind the Denim. Episode 3 Clean Dirty.   Go Behind the Denim with a deep dive into Diesel’s sustainability journey. Welcome to Episode 3 of Diesel’s mini documentary series that takes a deep dive into the denim process and the brand’s commitment to implementing responsible practices. In this episode, host Lea Ogunlami visits an industrial laundry to see all the ways Diesel’s signature washes can be made more responsible.   Director: Luke Casey Art Direction: Create Sustain   See more at https://lnkd.in/e9ya3pfY   #ForSuccessfulLiving

Creative vision.   EssilorLuxottica and Diesel announced today that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.   The agreement combines Diesel’s bold, fearless and provocative style with the unique craftsmanship, innovation and distribution capabilities of EssilorLuxottica and it builds on the first collaboration the two companies have successfully started in 2022.   The new collections will be developed under the leadership of Diesel Creative Director Glenn Martens and will play in a daring and irreverent way with materials and technologies.   #ForSuccessfulLiving

Diesel: Behind the Denim. Episode 2 Lifetime Jeans. Our Sustainability Deep Dive documentary continues with intrepid host Lea Ogunlami. She delves into the heart of Diesel denim to discover what makes a Diesel lover and how jeans can last more than a lifetime. Discover more at https://lnkd.in/e9ya3pfY Director: Luke Casey Art Direction: Create Sustain #ForSuccessfulLiving

Shibuya.   Diesel Shibuya reopens under the creative direction of Glenn Martens May 18th in Tokyo. Reflecting the bold aesthetic vision of Diesel’s global retail fleet, Diesel Shibuya carries an exclusive denim capsule, and features special the Upcycle Lab selling Diesel's second-hand clothes and Diesel's dead stock. An art gallery and a restaurant, Cucina Diesel Farm are part of the store.   #ForSuccessfulLiving

We have officially launched the three-year project CAR (Children are Reading) in Gazipur, Bangladesh, involving 100 primary school children whose parents work at a local Diesel supplier. The goal is to enhance their reading abilities and other basic skills, facilitating learning through an enjoyable and accessible educational model that incorporates playful and musical activities. Additionally, the aim is to reduce the school dropout rate. The partners involved are World Vision Bangladesh, Diesel, OTB Foundation, and Padma Textiles who, in a shared commitment to values, collaborate to improve the educational prospects of children of garment industry workers in the area and to establish safe and fair working conditions throughout the supply chain. #ForSuccessfulLiving #ForResponsibleLiving