Chatwin

We are thrilled that our colleague Antonella La Carpia has been named in the list of women who are changing Italy through Innovation by StartupItalia. Chatwin is always at the forefront of supporting the development of the best innovative ventures in the market. Since January, Antonella has built a new market for FRAMEN from scratch, and we are proud of this achievement. #unstoppablewomen! https://lnkd.in/d-zSFBZW

Chatwin & Audigent will be at DMEXCO - Digital Marketing Expo & Conference. See you there!

Today is #WorldEntrepreneurDay 🎯 This day celebrates those who have founded a business or are planning to do so, with the aim of raising awareness of doing business in an innovative and sustainable way, exercising creativity and leadership. Chatwin was founded precisely to support all visionary entrepreneurs who want to turn their brilliant ideas into successful businesses, leaving an indelible mark on the market 💪

ROAR! Today is #WorldLionDay 🦁 A symbol of strength and courage, the lion is our brand because it fully represents our values: as an Innovation Partner for the market and a Growth Partner for clients, Chatwin wants to guide the most innovative entrepreneurs, scale-ups and companies to success with leadership and steadfastness💥

Chatwin feels the #summervibes and wishes you a very happy and refreshing summer! ☀️🌊😎

Are we really sure that the advertising ecosystem protects consumer privacy? The consumer data privacy is not just about data aggregation, but it’s as much about how data gets activated. The ad industry needs to follow 2 rules to ensure consumer protection and avoid the proliferation of unfair privacy practices: 1) All data must be aggregated in a privacy-compliant, consented fashion. This means fully permissioning at the point of collection and/or point of use, with universal opt-outs. 2) The industry needs to ensure security around what gets applied to the bidstream and who can access and read it so that insights cannot be siphoned off. Drew Stein, Founder and CEO at Audigent, gives an overview of the future of data privacy. Find all the details in his Advertising Week article 👉 https://lnkd.in/emcjuQkz Dave Rosner Jake Abraham Enrico Quaroni Marco Guglielmin Oliver Hülse Walter Aerts

Finally, the ad industry can deliver on purpose-driven media investment thanks to CURATION! Curation is the process of activating data and inventory packages on the supply side through PMPs. This provides buyers complete control over the inventory considered, the data applied and each option in the digital supply path; moreover, it gives brands the ability to assemble inventory partners that match their criteria, at scale, finally making exciting and ambitious purpose-driven pledges a reality. But what is a purpose-driven investment? We can define it with two key terms: - Underrepresented: refers to a marginalized group in at least one part of the advertising supply chain - Recognized: speaks to the need for external validation through auditing or third party validation of the specific purpose-led criteria This is an exciting moment in the advertising industry when the desire, ideas and capabilities required to move the industry forward are aligned! Read the entire ADWEEK article by Dave Rosner, CMO at Audigent, here 👉 https://lnkd.in/d3x6maaC Drew Stein Jake Abraham Enrico Quaroni Marco Guglielmin Oliver Hülse Walter Aerts

Creator Economy: pills from the future 💊 We have officially entered the second half of the year, and the #CreatorEconomy and #InfluencerMarketing sector is poised for major changes: 1️⃣ Authenticity 2️⃣ Long-term partnerships 3️⃣ Representation and Social Commitment 4️⃣ Increased use of TikTok 5️⃣ Exclusive content 6️⃣ Entrepreneurship 7️⃣ Artificial Intelligence and Virtual Influencers Read more about them all here 👇 Antonella D'Apolito The Influencer Marketing Factory - Influencer Marketing Agency

Audigent ensures future-proof monetisation of publishers through identity and addressability! In fact, Audigent's Hadron ID is now available to Amazon Publishing Services (APS) customers, a fully interoperable identification framework that links publishers' high-quality inventory to advertisers' demand today, as well as in future environments where cookies are not available. In addition, Hadron ID provides publishers with two other benefits: - seeing demand and addressability together - simplify interaction To find out how this new option will support publishers by delivering demand, monetization, addressability and DMP capabilities, read this Advertising Week article by Jake Abraham, CCO at Audigent: https://lnkd.in/dCeZr-wW Drew Stein Dave Rosner Enrico Quaroni Marco Guglielmin Oliver Hülse Walter Aerts

📣 Exciting Partnership Announcement: Chatwin enters the #CyberSecurity market thanks to the strategic collaboration with SoSafe SoSafe, leader in innovative cybersecurity solutions, has chosen Chatwin 's extensive experience for its expansion into the Italian market. 💪 Together we will empower organisations across Italy to protect their digital assets from cyber threats! Jean-Baptiste ROUX Frank Piotraschke Enrico Quaroni Oliver Hülse Niklas Hellemann