So honored to participate in Guess Jeans'® "The Next 40 Years of Denim" event last week. Our international private high school in Florence was invited to take a walk through Guess Jeans'® past, present and future at their fabulous, interactive exhibit for Pitti, held at Teatro Maggio Musicale. What teenager does not like the subject of denim?!! It was a big hit with our 10th graders as they tried to contain their disbelief when they learned that the jeans were first sold out of a fish store, how stone-washing jeans uses massive amounts of water, and how acid-washed jeans use harmful chemicals for both the technicians and the fabric itself. Our students were pleasantly surprised though that Guess Jeans® has a transformative technology that will put a stop to these former practices and move the denim industry into a more sustainable future as they unveiled to our students their "airwashed" denim! #guessjeans #airwashdenim #sustainablejeans #pittiimmagine #tommasobf #globeducate #canadianschoolofflorence #ecoschool
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