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"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 435 RETAIL, United States Future vision. Recently, I had the opportunity to participate in an intimate round-table discussion with a group of retail industry experts. We gathered to discuss how we can continue transforming the traditional shopping experience into immersive journeys that encourage consumers to engage with brands in fresh, creative ways. One noteworthy example of this shift is Adidas' West Hollywood store in Los Angeles, which reflects the growing trend of ‘bold and fantastical’ retail spaces. This location stands out as a forward-looking, attention-grabbing environment, where industrial rawness merges with futuristic design elements, creating a unique setting that blurs the lines between shopping and experience. The store’s impactful and experimental design marks a new creative chapter for the brand. The interior space was brought to life through a collaboration between Adidas' in-house design team, London-based retail design agency Checkland Kindleysides, and the American firm TPG Architecture. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Checkland Kindleysides, Steven Ubsdell, Ewart Wade O'Connor, TPG Architecture, Michel-Claude Fiechter, Alec Zaballero More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- Image credit: Tom Morgan - TDM.Space

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 434 DESIGN, China Impactful installations. I find this project incredibly innovative: a doughnut-shaped weather balloon and an intricately woven timber tunnel, set in the rural Zhejiang province in China. Known as Woven Gateway and Sky Ring, these two structures are designed not only to enhance the visitor experience but to do so in a way that respects and complements the natural landscape. Commissioned as part of the development project for the Chuan Yan Nineteen Peaks Scenic Area, the two installations use minimalist yet impactful designs that enrich the area without overwhelming it. The tunnel, a 20-meter-long passage named Woven Gateway, creates a dramatic entrance along the village’s main road, framed with locally sourced black slate tiles. This design approach by architecture practice Line Studio, ensures that it not only stands as a landmark but also seamlessly blends into the environment. Beyond its aesthetic contribution, the tunnel helps stabilize the road from erosion due to heavy rains. Nearby, Sky Ring floats gracefully over an outdoor gathering space, functioning both as a striking public symbol and as a practical weather balloon. Tethered above the scenic landscape, it emits color-changing lights at night, adding a magical glow to the area. This balloon plays a crucial role as a meteorological tool, supporting outdoor activities like hiking, camping, and farming, which depend on accurate weather conditions. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 432 BEAUTY, France Hidden role. Let me introduce you to a journey that might challenge the way you think about beauty. In a world where beauty is often defined by images and standards, This is not a beauty, a new podcast hosted by Isabella Rossellini, invites us to look deeper and uncover beauty’s surprising role in fields as varied as sports, technology, business, politics, and beyond. The podcast, a collaboration between L’Oréal Groupe and The New York Times, seeks to reshape the common understanding of beauty by sharing unique perspectives. Each episode offers an intimate glimpse into how beauty impacts our lives in ways we may not realize—from the cherished barber of a top soccer player to a tattoo artist who, at 107 years old, continues to shape human expression. Every conversation reveals how beauty subtly influences the human experience, challenging listeners to think differently about what beauty truly means. Across six captivating episodes, you’ll hear the stories of individuals from around the world whose lives intersect with beauty in unexpected ways, exploring its hidden impact across health, science, and more. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 431 ART, China Pottery capital. 430 RETAIL, Turkey Sound waves. 429 FASHION, France Mindful movement. 428 DESIGN, Spain Sensual glamour. 427 REAL ESTATE, Italy District makeover. 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 429 FASHION, France Mindful movement. I've had the chance to talk a few times about sneakers in relation to projects that I found both interesting and innovative. This time, it’s about a footwear start-up that begins with a core concept of sustainability and then builds an entire world around it, from production methods to collaborations, all while establishing a truly unique identity. While many fashion companies claim to be committed to sustainability, the Bordeaux-based sneaker brand Zèta truly lives up to the promise by turning agricultural waste into shoes. Founded by designer and entrepreneur Laure Babin, Zèta uses agricultural by-products to craft their footwear. Everything in their production chain, including the boxes each pair is shipped in, comes from recycled materials. A few months ago, through a partnership with Nespresso for their Re collection, they incorporated coffee production waste into their designs. Their latest model, Olea, features a material called Oleatex, which is developed in Turkey and made from the crushed remnants of olives left over from olive oil production. Their next project is a pair of 100% biodegradable sneakers with seeds embedded in the soles. The idea is that once worn out, customers will be able to plant their shoes, giving them a second life as flowers and shrubs. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Laure Babin, Zèta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 427 REAL ESTATE, Italy District makeover. This project represents a fascinating opportunity to expand one of Europe's most prominent department stores, particularly given the scope of the development. It involves the extension of La Rinascente in Milan, just a short walk away from the main building, in a location filled with history and charm. The new addition will be housed in the former Odeon Cinema, one of the city's most iconic venues. For beauty enthusiasts, an exciting new space called the "Beauty Hall" is set to open in 2027. This experiential hub will span over 3,000 square meters and feature more than 300 top brands in makeup, skincare, fragrances, and beauty bars. The space will also offer exclusive services, including advanced aesthetic treatments, beauty cabins, and new product launches. With this project, the Rinascente district will come to life, transforming urban flows and revitalizing the surrounding area. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 426 FOOD, Singapore Culinary imagination. 425 HOSPITALITY, Italy Timeless elegance. 424 RETAIL, South Korea Coffee, please. 423 INTERIORS, France Cinematic transformation. 422 SPORT, United Kingdom Seamless service. 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 424 RETAIL, South Korea Coffee, please. As you may know, in some parts of Asia, coffee culture is deeply rooted. It’s not just about the beverage itself but also about the social aspect—coffee shops serve as spaces where people gather and connect. Design plays a key role in this experience, enhancing the atmosphere and encouraging people to frequent these spaces more often. Seoul exemplifies this trend with its vibrant coffee culture, boasting more cafés per capita than any other city globally. These range from international chains and local franchises to themed cafés and an increasing number of high-quality independent spots. One such café, Perception, is located in the Hapjeong district, an area favored for its cafés thanks to its proximity to several major universities and a prestigious art school. Perception stands out for its eye-catching ceiling, a flowing structure of curved wooden slats, which architect and designer Jung Hae Jun-Feelament has aptly named ‘The Shading Tree’. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- # 422 SPORT, United Kingdom Seamless service. I've noticed that even sports centers are starting to evolve from their past into a future defined by design, innovation, service, and a broader lifestyle approach. Recently, I came across a few clubs that have completely redefined their identity. For instance, The Garrison Club at Grenadier Gardens has transformed into a prime destination for morning swims, post-work runs, and long afternoons of tennis. Spanning 32,749 square feet, it offers expertly designed amenities for sports enthusiasts, including a multi-purpose sports hall, gym, swimming pool, and more. Located in the prestigious Belgravia neighborhood of London, the club provides residents with a private retreat that elevates the concept of sports into an art form, offering an exclusive integrated approach to fitness and medical services. This world-class residential development blends vintage charm with modern sophistication, creating an experience that is as exclusive as it is luxurious. 🙌 What’s your take? 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 421 HOSPITALITY, United States Reimagine heritage. 420 FASHION, France Form follows function. 419 RETAIL, United States Rescue revolution. 418 ARCHITECTURE, Spain Sliding boards. 417 TECH, United Kingdom Parametric structures. 👉 More content on our website b-f-t-m.com/DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.