Aryel

Aryel launches Sonar™, the GenAI solution for effective media planning and capturing high-intent audiences. Curious about how it works and the tech stack behind it? We've got you covered. In this article, we break down the process and explore the benefits for advertisers in an easy-to-read format. Read the article below to learn more 👉 http://jump.aryel.io/sonar #ItsanAryel #Aryel #Sonar #GenAI #MediaPlanning

🏆 Mulino Bianco’s Sorpresine 2023 campaign bagged not one, but TWO #Effie Awards—Gold in the “Food” category and Silver in “Engaged Community”! At Aryel, we had a blast contributing to this playful campaign with  3 AR Minigames that kept the fun and engagement levels high. Huge shoutout to Barilla Group, LePub and all the agencies who helped make this celebration of childhood joy and wonder come to life. On to the next adventure! #Effie #Effieawards #AR #MulinoBianco #Aryel

🎂 Aryel is turning four today, and to mark the occasion, we let #ChatGPT fully take over—creating #AI-generated team photos and videos that look almost 𝑡𝑜𝑜 real. In just four short years, we’ve accomplished a lot, but nothing tops building a team of innovators who share the same #vision. From shaking up the world of AR Display ads to turning heads with immersive experiences, we've stayed laser-focused on one goal: breaking boundaries and 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢𝘥𝘴 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘸𝘪𝘵𝘩. Here’s to the amazing people behind the magic and the milestones yet to come. Four years down, and we’re just getting started. #Aryel #AR

Tired of ads that miss the mark? Sonar™ is here to change the game. Powered by Aryel’s AI Insights, it doesn't just target audiences – it understands them ⤵️ ↳ By analyzing emotions, facial traits, and attention data, Sonar™ segments audiences into AR-chetypes, creating hyper-personalized media plans that ensure your ads land with the right people, at the right moment. ↳Forget about one-size-fits-all. Sonar™ combines data-driven insights with cutting-edge technology to craft campaigns that connect on a deeper, emotional level. Let it optimize your media spend, boost engagement, and deliver the results your brand deserves. Say hello to smarter media planning – with Sonar™, you're always a step ahead. #Aryel #Sonar™ #GenAI #ARAdvertising #MediaPlanning #AIInsights #AdTech

Aryel has just launched its latest product, Sonar™, and Mattia Salvi and Vincenzo Schifano, CEO and COO of Aryel, are here to tell you all about it ⤵️ In this exclusive interview with Mattia Salvi and Vincenzo Schifano, we dive into Sonar™, Aryel’s groundbreaking tool that leverages GenAI and premium data to revolutionize media planning and #audience segmentation. We’ll uncover the inspirations behind Sonar™, how it integrates with #Aryel’s existing solutions, and how it’s set to transform #advertising by tailoring campaigns to psychographic ARchetypes. Read the full interview on our blog 👇🏼 #ItsanAryel #Sonar™ #Aryel #GenAI #MediaPlanning

Cologne is buzzing today, and Luca Dadatti, Vincenzo Schifano , and Davide Bettinelli are at #DMEXCO, showing how Aryel is turning the #advertising world on its head. With augmented reality, we’re transforming dull, forgettable ads into engaging, interactive experiences that captivate from the first glance. Stop by Booth B-053, Hall 06.1 this evening for a chat and an Aperitivo 🍻. Let’s explore how AR can elevate your brand to new heights. Join us: https://tally.so/r/wooJGO #DMEXCO2024 #Aryel

Prost Hour is (almost) here! 🍻 Join the Aryel team for an Aperitivo at our booth during #DMEXCO. 🗓️ When: September 18, at 5pm 📍 Where: Booth B-053, Hall 06.1 👉 Reserve your spot here: https://tally.so/r/3XYO2z It's the perfect chance to relax, network, and dive into the latest innovations in #AR advertising. Warning: cold beer may be involved! 🍺 See you there! #DMEXCO2024 #Aryel DMEXCO - Digital Marketing Expo & Conference

Big day today! Proud to introduce Sonar™, Aryel’s GenAI-powered media planning solution designed to take advertising to the next level with highly personalized media plans. Built as a natural extension of Aryel’s existing tools like AI Insights and Creatives, which already harness augmented reality and emotional data, Sonar™ brings in a powerful new layer of Generative AI. It crafts media plans based on deep insights into audience behavior, emotions, and even facial features. By combining this data with demographic, psychographic, and engagement patterns, Sonar™ creates precise audience segments called AR-chetypes, going beyond basic demographics. It then matches these AR-chetypes with campaign targets, offering smart recommendations on site lists, ad formats, and timing, making sure your ads hit the right audience and maximize impact. Want to know how Sonar™ can transform your media strategy? Dive into our press release for all the details! 👇 #Sonar #AI #MediaPlanning #GenAI

We promised something new, and it’s here! Aryel has just launched Sonar™—and we’re introducing it with a brand-new look 💥 After months of hard work, we’re excited to unveil Sonar™, Aryel’s GenAI-powered media planning solution designed to revolutionize advertising with highly personalized media plans. Building on Aryel’s existing products like AI Insights and Creatives, which already utilize augmented reality and emotional data, Sonar™ takes it further by integrating Generative AI. This advanced AI analyzes audience behavior, emotions, and facial features—such as face shape, nose shape, mouth shape, eye color, and hair color—alongside demographic, psychographic, and engagement data. The result is precise audience segments, known as AR-chetypes, that help advertisers go beyond basic demographics to connect with audiences on a deeper emotional level, all within Aryel’s GDPR-compliant ecosystem. Sonar™ matches campaign targets to these AR-chetypes and offers customized media allocation recommendations, including site lists, ad formats, and timing, ensuring you effectively reach the ideal audience and maximize campaign impact. Curious to learn more about Sonar™? Dive into the full article—link in the comments! To top it all off, we’ve undergone a full rebrand, complete with a new website and style to match our latest innovations. At Aryel, we believe in making ads that captivate, not bore. If it’s a boooooooooring ad, it’s definitely not an Aryel. We're here to fight dull advertising with the power of Augmented Reality, making every campaign an experience that truly engages. Watch the video and celebrate this major milestone with us 👇🏼 #Aryel #Sonar #AI #GenAI #mediaplan #mediaplanning #rebranding #Adtech

Looking for fresh ideas? Add #Aryel to your “I NEED TO MEET THEM” list! 🚀 Led by CEO & Co-Founder Mattia Salvi, Aryel is shaking things up with next-gen 3D/AR display advertising. 👉 What can you expect from them at #DMEXCO24? A firsthand look at their game-changing solutions, including advanced #3D, #AugmentedReality (#AR), and #VirtualReality (#VR) technologies. Plus, catch a glimpse of their proprietary Gen #AI media allocation tool, Sonar™️, designed specifically for 3D/AR ad activation. Swing by Hall 8 on September 18th & 19th to fill your brain with new #Inspirations! 🎉