Bókun, a Tripadvisor company

📢🎉 Exciting News... We’ve got new flexible pricing options! We are excited to announce our new tiered pricing plans. To ensure our operators can grow their business cost-effectively we have introduced lower booking fees (0% to 1.5%)! On top of low booking fees, we will continue to waive our booking fee on offline and Viator reservations! 👏 We thrive on helping operators grow their business which is why we don’t have any lengthy contracts or lock-ins and you can move between plans as your business expands. 🚀 Please note: existing Bókun PRO users will be able to continue using their current plan as normal. Want to compare our plans or try out our 14-day free trial? Get started at www.bokun.io #Toursandactivities #bookingsoftware #channelmanager

🧐 Ever wondered what type of travellers are interested in your experiences? Research by Skift and McKinsey found that 63% of travellers consider activities and things to do as an important factor when considering a trip. 🙌 They also identified five different consumer groups when it comes to on-trip experiences. These groups seek different types of experiences, will book at different times and are inspired by a variety of travel content. We've put together our top tips for appealing to each traveller group to help you capture more demand. Take a look below 👇 #Travellertrends #ExperiencesIndustry #ToursandActivities

Brand new: Our Resource Management tutorial is now live 🎉 Resource Management is here to help operators save time and keep track of their inventory across multiple experiences! Our product guru, Asthildur, has broken down what Resource Management is, how to find our tools in Bókun and how to set up your resource allocation rules. We hope this helps you get started! 🤓 Find our full Resource Management tutorial here 👉 https://bit.ly/3YofNvP #ResourceManagement #TourBookings #BookingSoftware

It's one week until one of the year's biggest tourism events... World Travel Market (WTM) London! 😁 The team is going to be out in full force across the all three days. We will be based in the Travel Tech area and will also be walking around the event if you would like to catch-up! 👋 We know the event can be very busy with Experience insights, expert talks and networking with operators, so if you would like to book a meeting in advance please drop us a message. 📆 P.S. Look out for the Bókun t-shirts if you would like to chat! 👕 #WTM #TourismEvents #ExperiencesIndustry #TourandActivities

👀 Are you keeping an eye on wider traveller trends when optimising your tours? GetYourGuide's Fall Experience Trend Tracker found that on top of trending activity types we can also learn from wider traveller trends. 📈 Their report highlighted a few trending themes including photography, solo trips and packages. 🖐️ Want to appeal to these travellers? We recommend exploring the following updates for your tours and activities: 🔹Highlight the Instragrammable points of your tour 🔹Offer extras including photo opportunities 🔹Offer indvidual ticket options and include return transport for peace of mind 🔹Create group tours where travellers can mingle with one another 🔹Partner with neighbouring tour operators to create combo experiences #TravellerTrends #ExperiencesIndustry #SoloTravel #PackageTours

Spending a lot of time managing your resources? 🤹 Juggling inventory such as equipment, vehicles or even tour guides, across multiple experiences and start times can be very time-consuming and cause booking errors. Our brand new Resource Management tool is designed to automate manual tasks; giving your team more time back in their day and providing travellers with a smoother booking checkout. 🙌 To make sure operators have flexibility and control we have created five different allocation rules: 🔹Manual: start time is manually added to a booking and resource 🔹Round robin: bookings are spread evenly between each resource 🔹Orderly: booking will fill out one resource before moving on to the next 🔹Sticky: resource will be allocated to the experience based on the 1st booking 🔹Private: resource is allocated to each booking, even if there is capacity for more Want to find out more about our Resource Management tool? Head to our dedicated page here 👉 https://bit.ly/3BO83vy

Did you know that social platforms are one of the most used resource for travellers? 🧐 Platforms such as TikTok, Instagram and Facebook have been instrumental in influencing where travellers go, and what activities they do on their trip. Phocuswright research found 62% of travellers booked a trip as a direct result of content they viewed on social media. 📱 It's important for operators to create and update social channels in order to be seen by travellers. 📢 Bókun's Top Tip: create a unique hashtag for your business and encourage your guests to post their content to socials to increase your reach! You can also offer exclusive giveaways or upgrades to guests who use the hashtag. 🎁 #Socialmedia #ToursandActivities #TikTokTravel #TravellerTrends

📽️ Brought to you by Bókun... Featuring our very own Sam Jefferies😆 TV and film-related tours and activities have seen a big increase in search demand over the last few years. We've take a look behind the scenes to see which destinations are benefitting from this trend. One of the interesting factors about this trend is the halo effect TV and film has on types of tours. For example, following 'Clarkson's Farm' searches for 'Rutland Farm Park' saw a 200% increase and 'Cow Cuddling Farm' saw a huge 467% search increase! Take a look at our video below to find out a few easy ways you can optimise your tours or expand your offerings to tap into this trend. 👇 #TVTourism #FilmTourism #ToursandActivities #TourismTrends

📢 Brand New Feature Alert... Resource Management is LIVE! 🎉 You asked, and we've delivered. Seamlessly allocate resources, whether it be guides, equipment, vehicles or drivers to your experiences to save your team time and provide guests with a smooth booking experience! Our Resource Management tool allows you to set flexible allocation rules including private, manual, sticky, shared - orderly or round robin, to meet your operational needs! How Resource Management can help you: ✅ Maximise your resource allocation and boost revenue ✅ Prevent overbookings ✅ Close out unavailable resource in just one click! ✅ Offer customers private bookings ✅ Gather real-time insights for business optimisation Excited to find out more about this feature development? Head over to our dedicated Resource Management page here 👉 https://bit.ly/3BO83vy

Bókun is out and about again! 👋 Heading to World Travel Market (WTM) London this November? Great, we hope to see you there. 😀 World Travel Market is one of the biggest events in our calendar and we can't wait to explore destinations, discover emerging trends and catch up with as many of you as possible. We are already filling out our calendars so please drop us a message if you would like to meet. You will also be able to find the team at our stand in the Travel Tech area so please come over and say hello! 🤝 #WorldTravelMarket #WTMLondon #TourismEvents #ExperiencesIndustry