Rahul Dua

And this War has begun… With Jio’s extensive library, acquisition of IPL and Star Network, acquisition of further international content; at 29/- per month for ad free experience they can be pretty popular with the masses. And we all know India is a volume game from valuation perspective. All Jio needs to do is work on their player, UI, recommendation engine as well as branding and they are good to go! Will it become a back breaker for other OTTs? POV? #ott #business #revenue

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As we say goodbye to #Koo, I look at the failings of several "me too" brands — those that imitate to try and replace. I also highlight the importance of brands that can carve their own niche in their respective industries to make something of themselves. Read in today's Financial Express (India)

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"PocketFM has laid off close to 260 writers." A wake-up call for all writers. To be relevant, learn more about - 1. Storytelling frameworks 2. Marketing psychology 3. Writing for busy online readers who skim 4. Search Intent of your target audience (ICP) 5. How to orient your writing to bring more traffic/leads. # Experiment with AI prompts. Become a Pro in combining human thinking with Context and AI's capabilities. You will have an undue advantage! At Content Beta, we study our client's context and goals. We use that context and ask better questions at the start of the projects. THEN, we use AI to scale up writing operations. The human element is always the Captain of the AI-assisted processes.

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The 3 Phases of Branding are Like doing Sports Branding is Like doing Sports? Branding is fun, branding is tough. I describe that branding is like doing ‘individual’ sports when it comes to 3 phases of Branding. Btw, it’s my opinion. 1. Launching The Brand is like doing Marathon Run When we will do Marathon Run, it requires a lot of training. Both speed and strength training. Training to join Marathon Run is like a brand management’s plan. Before you launch, you should research your capabilities, look up the others’ brand, trial and error time to know your personal best. When the time is coming, medal in Marathon Run is a target, personal best time is a bonus. Just when a brand is Launching The Brand, brand awareness and sales is a target, sold out is a bonus. 2. Brand Survival mode is like doing Weightlifting I assume based on my experience, Brand Survival Mode is the toughest one. It is like doing Weightlifting. It requires consistency, discipline, and sacrifice. You should do it regularly, maintain your intake, and know your limit. When we do a Weightlifting , good muscle mass and strength are the targets. But, good body proportion is a bonus. Just like a brand when in Brand Survival Mode, a brand should maintain their positioning, do the business as usual program, and control the investment. Stay in the market is the target, business innovation is a bonus. 3. Rebranding is like doing Pilates Rebranding is also tough to execute. It requires willingness, market strategy, and flexibility. Just like doing Pilates, you should know the basic of how to breathe when work out and control your body when doing the exercise. The targets are good posture and flexibility. Just like rebranding, the targets are good well-known brand with a new positioning and adaptability with the markets. Do you agree with me? It is up to you. But, I hope my narrative description about 3 phases of branding are clear enough. Cheers!

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Targeted Advertising: Runwal Group's Strategy in Action. When it comes to real estate marketing, knowing your audience is everything. The Runwal Group, a major real estate player in Mumbai, hit the nail on the head with their recent campaign. They strategically placed ads for their premium flats (<2 Cr) in The Times of India and more affordable options (<50 Lakhs) in Maharashtra Times. What does this teach us? It's not just about creating ads, but placing them in the right platform for the right audience. Understanding where your potential buyers are can dramatically improve your campaign's effectiveness. Takeaway: Your platform is as important as your message. The right placement can amplify your ad's impact, reaching the perfect audience. Are you targeting your audience with precision? Let's talk about how the right strategy can change the game.. Hatsoff to Runwal group.. #TargetedMarketing #RightAudienceRightPlatform #RealEstateMarketing #RunwalGroup #NewspaperAds #MarketingStrategy #BrandingTips #AudienceTargeting #ContentMarketing #AdPlacement #EffectiveAdvertising #MarketingInsights #LinkedInGrowth #CreativeCampaigns #DigitalMarketing #MumbaiRealEstate #RealestateTips #MarketingTactics

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