Tanutejas Saraswat

📈 Elevation Capital's report unveils some staggering statistics: 💰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞: The combined revenue of new-age brands tracked by Elevation Capital has already surpassed $5B/₹40,000 crore. 🚀 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: It is anticipated that 100 new-age brands will each generate ₹500 Cr  in annual revenue in the coming years. 💻 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠: The report projects that online consumer spending in India will reach $300 billion by 2030. 📈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐞𝐜𝐭𝐨𝐫𝐬: Sectors such as 𝐛𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞, 𝐡𝐨𝐦𝐞 𝐚𝐧𝐝 𝐥𝐢𝐯𝐢𝐧𝐠, 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬, 𝐟𝐚𝐬𝐡𝐢𝐨𝐧, 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬, 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬 are expected to see significant growth 🔍 Yesterday had the fortune of listening to Gurudev Prasad's insights which validated the same and highlighted ways to cope up with these trends: 🛍️ Consumers' lives are increasingly dominated by Indian brands particularly startups right from waking up to sleeping back from ordering food to cabs, from booking flights to hotels, everything is being done via their smartphones. This calls for understanding the consumer motivations better.    📈 High demands and rising expectations are shaping consumer behavior as they don't want to settle for anything but the best    🤝 Sharing becoming the new currency in brand-consumer relationships as everything is being shared on social media ⏰ Convenience is going to be the key as customers see value only through rising convenience   👥 Brands need to humanize more with founders' stories on the front as a way to connect with the consumers 🛠️ Sahil Gupta's Amazon-inspired methodology weaved it together through the 5 key questions which paves the way to build a sustainable brand:   1. 🎯 Who is the customer? 2. 💡 What is the pain point/problem? 3. 🛠️ What is the solution? 4. 🌟 How will the end-to-end CX look like? 5. 📊 What is the metric to measure the same?  Interested in knowing more about the brands of India? Starting an upcoming Brand Series for the same #BrandInsights #ConsumerBehavior #InnovationGoals #BrandswithNeha #IndianStartups 🌟

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