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Leading industry associations (non-profit) / Communications/ Sustainability/ CSR/…
Articles by Raghavan
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#TrumpTriumphs ! Congratulations, #USA, on electing your new President, #DonaldTrump. Here’s to a strengthened #India– #UnitedStates friendship in…
#TrumpTriumphs ! Congratulations, #USA, on electing your new President, #DonaldTrump. Here’s to a strengthened #India– #UnitedStates friendship in…
Liked by Raghavan Sampathkumar
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🤝Meet the speakers of the SE Asia Virtual Seminar taking place tomorrow! Join industry leaders sharing key insights on crop protection, ag tech…
🤝Meet the speakers of the SE Asia Virtual Seminar taking place tomorrow! Join industry leaders sharing key insights on crop protection, ag tech…
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Last week, I was in Geneva, connecting with other communications managers from the plant breeding and seed sectors at the International Seed…
Last week, I was in Geneva, connecting with other communications managers from the plant breeding and seed sectors at the International Seed…
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Experience
Education
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Agricultural Project Management
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Projects:
1) Brand Equity analysis - A household study for "Coffee Day Roast and Ground" brand - Awarded 'Best Project" for thesis work.
2) Advertising preferences among the industrial (OEM) equipments manufacturers in Coimbatore
3) 'Drip Irrigation" equipments - A survey on farmers' preferences - done for Elgi Ultra Industries, Coimbatore -
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Activities and Societies: Student Secretary Drama & Cultural activities Society of Students Club 2000-01 Social Service League 1999-00 National Service Scheme - 1998-99
MBA Rural Management
Licenses & Certifications
Volunteer Experience
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Mentor
University of Adelaide
Education
Supported 2 Post Graduate students as a mentor and an alumnus of the faculty of Global Food Studies.
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Judge
Agrow – Crop Protection and Agrochemicals
Science and Technology
Member of the panel of Judges for Agrow Awards https://agrowawards.com/judges/
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Guest speaker
Symbiosis Institute of Business Management Pune
Education
http://www.siib.ac.in/site/programmes/workshopseminarsagri
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Guest Speaker
Vellore Institute Of Technology
- Present 13 years 1 month
Science and Technology
Served as the resource for a short course on “Market Research for Entrepreneurs” at VIT-Technology Business Incubator
http://www.vittbi.com/newsletters/VITTBI_NewsLetter_May12.pdf -
Volunteer
Global Forum for Rural Advisory Services
Poverty Alleviation
Volunteer (Pro bono) contributor
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Donor
Vasantham Special School
Children
www.vasantham.org
Special school for the mentally-challenged -
Donor
Nivethan Trust
Children
Supporting education of poor, underprivileged children from rural Tamil Nadu.
https://nivethannurturemerit.wordpress.com/raghavan-sampathkumar-2015-16/ -
Student Secretary - Social Service League
Tamil Nadu Agricultural University
- 2 years 9 months
Children
Organized & participated in "Night school" program (after school coaching in the evenings) for underprivileged children in the village nearby our college.
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Blood donor
Self
Social Services
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Volunteer
The Water Network
Environment
Member (Pro bono)
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Volunteer
Agriinfomedia
Education
Farmers Forum http://www.agriinfomedia.com/profile/RaghavanSampathkumar
Publications
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Perspectives on India's Food Policy
Elsevier Reference module on Food Science
Key questions:
* Has the country done justice to sustain and progress from the gains of Green Revolution?
* Has the cereal-centric approach led to "Calorie catastrophe"?
* Nutritional security and "Demographic dividend or disaster"?
* How Policy hi-jacking and "Policy Placebos" impact the agri-food sector?
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Geospatial Technology Applications for Augmenting Regional and Global Food Security
Geospatial Media
Agriculture still remains and will always remain dependent on two kinds of ‘CLOUDS’. One for ‘RAIN’ and another for ‘DATA’.
In fact, the latter is the key for agriculture to improve its resilience, enhance its capability to manage and get itself insulated from the vagaries of the former. Globally, farming has started moving on the information superhighway and it’s no longer a ‘sow seeds and reap produce’ story but ‘plant sensors and harvest data’ through the use of geospatial…Agriculture still remains and will always remain dependent on two kinds of ‘CLOUDS’. One for ‘RAIN’ and another for ‘DATA’.
In fact, the latter is the key for agriculture to improve its resilience, enhance its capability to manage and get itself insulated from the vagaries of the former. Globally, farming has started moving on the information superhighway and it’s no longer a ‘sow seeds and reap produce’ story but ‘plant sensors and harvest data’ through the use of geospatial technologies. If farm machines have revolutionized farming in the previous generation, it is going to be data that will bring the next big revolution in agriculture in future.
Food security remains a hot topic of discussion throughout the world even though food prices have declined from their peak in 2008. However, the basic pillars of food security remain sacrosanct and need greater attention. Further, the pressure to feed a growing population of over 9 billion by 2050 is mounting in such a daunting way that food production needs to rise by at least 60 percent from the current levels along with other factors that are needed to ensure nothing stands between the people, every single person and their fair share of safe and nutritious food in the world.
Asia is one of the fast growing regions that is set to power world economic growth in the next decade and further. Yet it remains highly vulnerable in the context of food insecurity. Although overall dependence on agriculture has reduced over time, the sector still remains the mainstay for employment and livelihood for over half of its population. In the matured economies, the primary driver has been the use of technologies for example, farm mechanization to transform traditional agriculture into agribusiness that is more efficient and sustainable. -
The Tripod of Food Security (AAAs)
MayFair Journals
From NIKKEI to NASDAQ, everyone is well aware of the importance of ‘AAA’ in financial
lingo but it is also important to know about ‘AAA’s of food to understand the severity of food
insecurity.
I conceive food security as a tripod of three important components but not necessarily in any
particular order because all of these are equally important.
Availability
Accessibility
Affordability
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A Relook at the Nutritive and Economic Values of Pulses in Processed Foods
Global Milling
This brief talks about the much needed relook at the nutritive and economic values of pulses as important ingredients in the processed foods sector worldwide.
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51% FDI allowed in multi-brand retail in India – What to expect in reality?
Redfox Executive Selection, UK
The Indian government allowed 51% FDI in multi-brand retail. The industry and the stock markets in general rose in euphoria. However, this brief presents what are the challenges in store.
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An Open Letter to the Chief Economic Advisor of India
Crop Circle India
The brief calls for the attention of the CEA towards the burning issues in the agriculture sector in India.
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Impacts of Drought in the US Mid-west on Global Food Market
Redfox Executive Selection, UK
This brief discusses the impact of the worst drought in 50 years across the food, feed and fuel markets and trade globally.
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My interview on drought in the US and its impact on India
By Global Post magazine
Shared my views on the sweeping drought in US and its possible impacts in Indian food system.
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Is Agribusiness the preferred career choice for young Indians?
Redfox Executive Selection, Suffolk, UK
This brief explores the reasons behind young generation in India shunning agriculture as their career choice.
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Food Crisis - Special issue
CENTAD
Special issue focusing on the food crisis and high food prices
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Working paper on High Food Prices in India: Factors, Consequences and Mitigation
CENTAD (Center for Trade and Development)
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High Food Prices - Factors, Consequences and Mitigation
CENTAD
Across the world, food prices after falling in real terms for many years, have shown an increasing
trend in the recent past. For developing countries, the implications can be particularly
devastating especially for the vulnerable sections forcing the poor to reduce food consumption
and nutrition and pushing the near poor back into poverty. For low income, food importing
countries, the heavy increase in cost of imported food can have implications on reserves of
foreign exchange in…Across the world, food prices after falling in real terms for many years, have shown an increasing
trend in the recent past. For developing countries, the implications can be particularly
devastating especially for the vulnerable sections forcing the poor to reduce food consumption
and nutrition and pushing the near poor back into poverty. For low income, food importing
countries, the heavy increase in cost of imported food can have implications on reserves of
foreign exchange in the country. At the national level, across countries, coping with rising
inflation as well as the consequent social unrest are also phenomena that have been observed. All
this can put a halt on growth and development of a country.Other authors -
Presentation on "Contract Farming: A Case study from Punjab"
Annual Conferene on Agri Business Management, Bangalore
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Trade Policy Brief on HIGH FOOD PRICES
CENTAD (Center for Trade and Development)
Discusses the causes and consequences of high food prices and the possible policy options
Other authors -
AAA's OF FOOD
Global Milling, UK
Foreword for the Annual issue. Deals with the AAAs - Availability, Accessibility and Affordability of FOOD
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FOOD vs FUEL: CURRENT FOOD CRISIS
IIPM, The India Economy Review 2008, Volume V
Discusses the intricate relationship between the FOOD & FUEL particularly in the context of using commodities and grains as feedstock and the impacts on the global food system.
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Trade Policy Brief on BIOFUELS
CENTAD (Center for Trade and Development
Explores the intriguing connection between the commodity prices and rise of biofuels
Other authors -
Food Security and importance of Science-based Regulations
CropLife Sri Lanka Annual Magazine 2012
This brief discusses about food security and the importance of regulations that are based on evidence and data through unbiased scientific research.
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Horsemeat scandal - How can food chains in Asia become scandal-proof
Food Chain Journal, UK
Implications of Horsemeat scandal - How can food chains in Asia become scandal-proof (To be published Food Chain Journal)
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Seeds of Change - Role of commercial seed industry for evergreen revolution in agriculture
An article on the souvenir of the Indian Seed Congress 2013
This article discusses about the critical role the commercial seed industry in India is playing to meet the current challenges of Indian agriculture sector.
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Washroom Hierarchy - What it means in Organizational Culture
Kaybase
Yet to be published.
This piece discusses about today's flat organizational structure and dynamic corporate world, age old hierarchical practices in organizations.
Courses
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Advertising - PG Diploma
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Projects
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Understanding Chicken meat consumers’ behavior, usage & attitudes
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Designed & administered a primary research survey in 2010 on Chicken meat consumers to help position the Trace Mineral product.
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Usage of Trace Mineral products in animal feeds in India
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Comprehensive pre-launch market & competitive analysis for introducing a Organic Trace Mineral product in 2009
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Hydroponic Agriculture in Adelaide South Australia (Protected Cropping Systems)
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Internship with Rural Solutions SA under Primary Industry & Resources South Australia (PIRSA)
Internship conducting a detailed study on the hi-tech hydroponic greenhouse production (the Holland model) of vegetables in Northern Adelaide Plains and the study report was used to attract investments into the industry.Other creators -
A Qualitative study on analyzing usage of crop protection chemicals in Tomato & Chillies farmers of India
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Client: A multinational in crop protection & seeds industry
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A qualitative study on Hatchery vaccination particularly in-ovo technique
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Client: A reputed MNC in Animal Health & Nutrition industry
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A qualitative study on prospects for Crop Protection chemicals in Wheat & Mustard crop sectors in India
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For a market research company focused on agriculture and animal health industries headquartered in Nuremberg, Germany.
CLIENT: A Germany based agrochemical MNC that is looking to enter the Wheat & Mustard crop sectors -
A study on brand perception and evaluation of customer experience
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Client: One of the largest European MNCs in the crop protection & seeds industry.
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Analysis of Biomass potential in India for biofuels and biopolymers
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With Promar Consulting, Japan.
Client: A Japan-based biochemical company -
Marketscoping for Marek Diseases Vaccines in Poultry Industry in India
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Client: A multinational animal health company
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Poultry Enzymes market landscape & opportunity assessment in India
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Worked on two stages. Stage 1 - Poultry Nutritionists / Experts and Stage 2 - Poultry Integrators / Companies
Client: A multinational medicated feed additives company -
Poultry Industry in South Asia - A Strategic Analysis
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Poultry Industry in South Asia - A Strategic Analysis
Done for a Netherlands-based multinational company in Animal & Human Nutrition sectors
Comprehensive analysis of the Poultry Industry in South Asia analyzing its various sub-segments (Layer, Broiler and Breeder), compound feed industry, feed ingredients, commodities, major players in the market along with current and future projections on consumption (overall & per capita), production and growth
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Prospects for food imports in select fast growing cities in India for USDA
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Done in association with Promar Consulting, a Japan-based reputed agri-food consulting company.
Export potential and market advisory for US food exporters
Client: USDA -
Ruminant Industry South Asia - A comprehensive analysis
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Done for a Netherlands-based multinational company in Animal & Human Nutrition sectors
Comprehensive macro-level analysis of the Ruminant Industry in South Asia mainly focusing on Dairy segment in India, Pakistan, Sri Lanka and Bangladesh. Current and future overall consumption, production and per-capita consumption. Analysis of value chains and sub-segment wise potential, compound feed industry, value chains, margins etc -
Understanding usage of mineral nutrients in animal feed in India
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Done for Novus (South Asia)
Honors & Awards
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High Distinctions
University of Adelaide, Australia
Earned 5 High Distinctions in different courses
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Best Thesis
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For my project "Brand Equity analysis - A household study for Coffee Day brand"
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School topper
Secondary School Leaving Certificate
Test Scores
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IELTS (International English Language Testing System)
Score: 7.5 out of 9
Overall band - 7.5
Scored 7 and above in all sections - Speaking, Reading, Writing & Listening
(Band 9: Expert user, Band 8: Very good user, Band 7: Good user)
Languages
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English
Full professional proficiency
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Hindi
Professional working proficiency
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Tamil
Native or bilingual proficiency
Organizations
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Ad Club Madras
Member
Advertising Club, Madras
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Agribusiness Council of Australia
Member
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AGRIMECH publication
Editorial Board member
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Alumni associations
Member
Alumni associations of of University of Adelaide, Australia and Tamil Nadu Agricultural University, India
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International Food & Agribusiness Management Association (IFAMA)
Member
#IFAMA member
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FSII delegates attended the Industry Roundtable Meet “Drafting the National Policy on Bioengineered Crops: Food Security Challenges and Way Forward”…
FSII delegates attended the Industry Roundtable Meet “Drafting the National Policy on Bioengineered Crops: Food Security Challenges and Way Forward”…
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What a highlight at the end of this year's International Seed Federation mid-term meetings in Geneva. The visit to the UN Office symbolises…
What a highlight at the end of this year's International Seed Federation mid-term meetings in Geneva. The visit to the UN Office symbolises…
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27 October 2024 - Malaysian CropLife & Public Health Association (MCPA) in collaboration with the Lembaga Kemajuan Pertanian Muda (MADA) conducted a…
27 October 2024 - Malaysian CropLife & Public Health Association (MCPA) in collaboration with the Lembaga Kemajuan Pertanian Muda (MADA) conducted a…
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A memorable day in #nammabengaluru! I had the opportunity to speak on the topic 'Lessons from Indic Scriptures on Integrity and Ethics' to the 1000 …
A memorable day in #nammabengaluru! I had the opportunity to speak on the topic 'Lessons from Indic Scriptures on Integrity and Ethics' to the 1000 …
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A Free Voice Rises Don't just complain - the time is now! To forge new paths, to show them how Where silence reigned, let thunder break The change…
A Free Voice Rises Don't just complain - the time is now! To forge new paths, to show them how Where silence reigned, let thunder break The change…
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What a pleasure to be back in Los Banos at the International Rice Research Institute HQ, to meet with IRRI Director General, Yvonne Pinto and the…
What a pleasure to be back in Los Banos at the International Rice Research Institute HQ, to meet with IRRI Director General, Yvonne Pinto and the…
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