Piyush Goenka

Remember the drink that’s supposed to give you wings? The company that created the energy drink market in India with its 2009 launch is now rapidly losing steam, and market share. To Pepsico’s Sting, which launched in 2017. So how exactly does a newbie take on an established market leader and win convincingly? In two ways. No. 1: Pricing strategy. The energy drink market in India is divided into three segments - the mass market PET bottle segment, a mid-price canned segment, and a premium segment in cans. Red Bull operates in the last segment, Sting in the first two. So while a 250 ml can of Red Bull costs Rs 125, a 250 ml PET bottle of Sting costs just Rs 20. That makes it affordable to everyone from college students and business executives to daily wage labourers. No. 2: Health perception. A bottle of Sting contains just 6.8 grams of sugar, against 11 grams per can of Red Bull. But both brands contain comparable levels of caffeine: 72 mg per bottle of Sting to 80 mg per can of Red Bull. In other words, same bang for less buck. As a result of Pepsico’s stellar performance, the energy drink market has grown at a CAGR of 110% from 2019 to 2023. In the battle of David vs Goliath, David won.

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#India has so many possibilities to earn because it is a growing economy. While everytime one may be not lucky to 50% returns that #PrashantJain & #3P has given this time but surely it will be better returns than what other country markets give. And yet there are several global investors around the world who still doubt India & #Indiancapitalmarkets

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News Headline from Leading Financial News Papers, Friday, 26 April 2024 •'Sebi gives approval to CRISIL subsidiary for ESG ratings •Voda Idea a national asset, FPO sets stage for 2.0: Birla •Hyundai to rev up India capacity to tap rising demand •Price cuts in India hit Unilever's growth in soaps, laundry space •Indian economy stands out with strong show: Finance Ministry •Adani Group's Vizhinjam Port gets ministry nod to run India's first transshipment operations •REC Ltd secures Japanese green loan of Rs 3,200 crore •Aditya Birla Group's m-cap tops Rs 8.1 lakh crore •PE Advent International queues up for a stake in Apollo 24/7 •Adani in talks with Rabobank, MUFG, SMBC and DBS for $400-million green capex push •Tata's iPhone casing plan may boost India's $300 bn electronics export goal • Dalmia Bharat shares crack after Q4 net profit tanks 47.5% •Bharat Forge jumps on double upgrade from BofA Securities, analysts see 18% upside • JNK India IPO: Issue subscribed 28.13 times, QIBs regain lead on final day • MAS Financial Services jumps 7% on robust Q4 earnings, AUM crossing Rs 10,700 crore • 'Maruti Suzuki Q4 Preview: Net profit may soar 50% as sales surge on higher SUV mix •Milk, cereal prices to add to Nestle’s woes with coffee, cocoa prices already at record highs • Nestlé India to form JV with Dr Reddy’s for nutritional health solutions • IndusInd Bank Q4 net profit jumps 15% to Rs 2,349 crore, declares Rs 16.50 dividend • 'Vodafone IPO pre-open session sees chaos, traders say some bids not accepted by system •Cyient Q4 results: Net profit rises 16% to Rs 189 cr • Bajaj Finance Q4 results: Net profit rises 21% to Rs 3,825 cr, Rs 36 dividend declared • CRISIL's wholly owned subsidiary gets Sebi nod for ESG rating • Excess capital may drag Bajaj Finance's return on equity in FY25 to below long-term guidance • Bulk deals: Fidelity Emerging Markets fund sells stake in Restaurant Brands Asia • Rising US yields spark concerns for global equities amid economic uncertainty. What this means for Indian markets • High single digit to low double digits revenue projections for FY 25: Syngene CEO • Indian Hotels Company: Well positioned to ride the industry upcycle • Divi's Labs inks long-term supply deal, plans up to Rs 700-crore capacity addition • Samsung Electronics launches second season of Samsung Innovation Campus •Pernod CEO sees sales growth outside struggling US and China • Will improve EBITDA margin in FY25: Laurus Labs • IndiGo enters wide-body space by placing order for 30 Airbus A350-900 aircraft • TCS CEO K Krithivasan says AI can kill most call centres: Report • IPO market in India unmatched when compared to rest of the world, says PwC's Eric Janson

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