Parinita Mallampalli

🚀 ZEPTO at $5B 🚀 Zepto , the quick-commerce unicorn, just secured $340M in a funding round led by General Catalyst, pushing its valuation to $5B. This marks a huge leap for the startup as it eyes aggressive growth in the competitive rapid delivery space. Here are 4 key highlights: 1. Massive Valuation Boost: Zepto's valuation jumped by 40%, from $3.6B to $5B, reflecting its remarkable expansion and the rising demand in quick commerce. 2. Expansion Plans: The company plans to double its dark store network from 370 to 700 by March 2025, boosting its presence in India's top cities. 3. Path to Profitability: Zepto is nearing EBITDA profitability with impressive 140% YoY growth, serving millions across India. 4. Competitive Market: With players like Blinkit and Swiggy Instamart in the mix, the quick-commerce space is heating up, with Zepto firmly positioned among the top contenders. Exciting times ahead for India's quick-commerce landscape! #Startups #Funding #QuickCommerce #Growth

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💡 Curious about the latest #fundedstartups in India? We've compiled a detailed resource featuring startup names, websites, investors, and more! Access it anytime: https://lnkd.in/d7Zf5kff #startup #startups #venturecapital #funding #vc #managementconsulting

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We have 20 spots open for our upcoming member-led knowledge session on 'How to get your first 10 customers' with Ravi Kaushik Rajagopal (Former Head of India Sales, Stripe). We'll dive deeper into writing your first sales pitch, defining your persona, TAM calculation, building an outbound engine, and more. This is a must-attend session if you're exploring or are early into building in the B2B space. RSVP via the link in the comments!

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The energy at the Razorpay D2C & Retail Summit was off the charts! Last week, I had the pleasure of discussing one of the most crucial topics in D2C: Is checkout the secret sauce to success? with a fantastic panel including Khilan Haria (Razorpay), Ganesh Sonawane (Frido), Mohit Sadaani (The Moms Co. | Good Glamm Group), and Taniya Biswas (Suta). Here’s what stood out: * A frictionless checkout process can boost conversion rates * Implementing swift and secure payment gateways is essential * Personalising the checkout experience through data insights builds customer loyalty 💡 Takeaway: Your checkout process is more than just a transaction—it’s the final chapter of your customer’s journey with your brand Kudos to Razorpay for organising this summit and to all the panellists for their valuable insights. Let’s make every checkout count! 👏 #D2C #Retail #CheckoutSuccess #RazorpaySummit

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Zomato Vs Swiggy: House of Brands Vs Branded House 🔥 Zomato, an Indian food delivery platform, has announced a third brand. “District”, going after the unorganised live events and ticketing market. Zomato acquired Paytm Insider to scale up its ‘going out’ business. So, Food delivery, Quick Commerce, and the new going out business will have three independent brands – Zomato, Blinkit, and District. Swiggy (the other big player), is going the super app way, in contrast to the super brands route of its main competitor. Food delivery, Quick commerce (Instamart), and dining out (DIneout) are all nestled in one app. Swiggy. Brand Architecture: House of Brands vs. Branded House House of Brands: This is the approach Zomato is taking. In this strategy, a company maintains multiple distinct brands that operate independently under a parent company. Pros: 🔹 Allows targeting different market segments with tailored brands 🔹 Reduces risk if one brand fails or faces issues 🔹 Enables acquisition and integration of new brands easily 🔹 Provides flexibility in marketing and positioning for each brand Cons: 🔸 Higher marketing costs to maintain multiple brands 🔸 Potential for internal competition between brands 🔸 More complex management structure 🔸 May dilute overall brand equity of the parent company Branded House: This is Swiggy's approach. In this strategy, a company uses a single master brand across all its products or services, often creating a "super app" experience. Pros: 🔹 Stronger overall brand recognition and loyalty 🔹 Lower marketing costs due to unified branding 🔹 Easier cross-selling between services 🔹 Simplified user experience with a single app or platform Cons: 🔸 Higher risk if the brand faces reputational issues 🔸 Less flexibility in targeting specific market segments 🔸 Potential for brand dilution if expanding into unrelated areas 🔸 May limit growth opportunities in markets where the brand is not well-received Both strategies have their merits and challenges. Zomato's approach offers greater flexibility and targeted marketing opportunities but may incur higher costs and management complexity. Swiggy's strategy promotes stronger overall brand recognition and simplified user experience but may face challenges in expanding into new markets or segments. As the Indian food delivery and quick commerce markets continue to evolve, the success of these contrasting strategies will depend on factors such as market reception, operational efficiency, and the ability to adapt to changing consumer preferences. The outcome of this #brand #architecture battle between Zomato and Swiggy will likely shape the future of the industry. #marketing #strategy

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Apart from product growth lessons and amazing assignments, the GrowthX® folks have great taste in curating merchandise. I received this a few days ago as a member-exclusive kit. But don't worry if you're not a member yet and want to experience how GrowthX® feels—the team just launched FOUNDATIONS by GrowthX® Tech Foundations ⚒️ Basics of frontend, backend, and database foundations to ensure solid deployments with engineering. Founder branding ♠️ Fundamentals of building a strong founder first brand. Learn how to leverage it to hire great talent. Email marketing 📩 How to set up email as a channel and build the 0 → 1 strategy for email marketing. Paid marketing 💵 fundamentals of how any paid marketing channel works. Build and implement performance campaigns across Google and Meta. You can access them from here for free https://lnkd.in/dbdPSdpu. Happy learning. Abhishek Patil Udayan Walvekar

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