Navin Shriwastawa

I don't think that age should be an issue in digital marketing as long as someone remains updated with all the new developments and changes. How to fight ageism: 1. Digital marketing landscape is changing rapidly, stay updated 2. Don't move away from platforms completely 3. Keep experimenting with new technologies 4. Experience is an asset, but don't hesitate to unlearn things 5. Keep studying other' case studies 6. Make connections and value relationship 7. Try to make significant impact on business growth 8. Read somewhere that every year adding in experience is increasing salary by 4-5 LPA.

Some more brainstorming techniques for generating creative ideas for effective digital strategy can be- - Diving deep into your own historical data - Reading case studies - Interacting with peers in industry - Hear out top podcasts - Keeping an eye on new things in digital Media - Tracking other brands' Ads and their digital presence.

CAC i. e. Customer acquisition cost is also an important metric to track in SEM. If Projected LTV looks less than the CAC, it's not sustainable for the business. So, a marketer needs to back calculate the CAC and must strive to optimise campaign to achieve that. CAC/LTV is also an effective metric to look at. Ex- Let's say a business wants to keep CAC/LTV ratio under 20%, what does it simply mean is less than upto 20 bucks can be spent to acquire a new customer to generate 100 bucks of revenue.

Following steps are important to determine the most effective social media advertising platform for lead generation: - Identify the Target Audience: Understand their demographics, interests, and behaviors. - Know Existing Customers: Collect feedback from current customers or leads to learn where they spend their online time. - Competitor Analysis: Study where competitors are active. - Platform-Specific Features: Evaluate the features & targeting capabilities of platforms. - Test Different Platforms: Run small-scale campaigns on multiple platforms to compare performance. - Track & Measure KPI: monitor KPIs like CPL, lead quality,conversion rates, and ROI. Platform that gives better ROI at lower CPL is the most effective platform.

I believe that constructive feedback is pivotal in the performance evaluation of employees, particularly when using social media as a platform. Social media provides a unique, real-time view of an employee's contributions, interactions, and impact.  Constructive feedback should be continuous and specific, focusing on both strengths and areas for improvement. Moreover, the public and interactive nature of social media necessitates a delicate approach. Feedback should be provided in a way that encourages growth and motivation, fostering a culture of learning and development. By emphasizing positive and actionable suggestions, we can help employees enhance their skills.

Just adding one more role here those who love marketing data crunching- eCommerce Performance marketer. You can be a specialist or generalist on Google Ads, Facebook Ads, Amazon Ads. There are many things to implement on the infrastructure side if you are working on a large scale e-commerce brand, and that's the real fun.