Mohit Maheshwari

There’s one bias that I see almost all potential founders around me fall prey to: The Consumer Product Idea Bias. As founders, we are often biased to look for problems with products around us. We screen problems that are visible, quite literally, on the consumer end and overlook what’s behind the scenes. This restricts us to solve for problems using end-user products or apps only. ⭐️⭐️✅ Problems are everywhere. Sometimes biggest problems lie in the supply chain, financing, manufacturing, aggregating, which is largely invisible in our everyday lives. 👉This is what I call “ The Consumer Product Idea Bias” ⭐️A super light and sleek professional camera sounds great and glamorous for an entrepreneur to launch. However, a camera for waste segregation, automated traffic light optimisation based on traffic, thermal imaging, flood alarming, etc. is just as useful 🎥🎥 Let’s think beyond💫💫☄️ 🤔 Why do I have to boil milk if it has already been pasteurised? Is there a problem with the cold chain? 🤔What if the shoes I just ordered online turn out to be fake? 🤔Why do I need to rely on informal credit lines or intermediaries to finance my inputs or inventory?👇👇 ➡️ Can the premium paid for sourcing (trader margin) be separated from the premium (interest cost) for working capital financing? All of the problem statements above are to do with supply chain and not the end product itself. Let’s think of solutions: Maybe I can make a reliable cold chain which customers can trust. If my seal is on the packet, you can trust it. Or I can make a system which enables verification of authenticity throughout the channel. If you see an iceberg, think of what’s underneath. Everyone can see the iceberg; only a few can imagine the unobvious Some examples: OfBusiness is streamlining raw material procurement and providing easy cash flow financing for buying these raw materials 🏦🏭🏭 WayCool Foods is making an integrated cold chain for agro products 🧊🧊 And there are many more such examples. There are many more such problems too. So dive under the iceberg, find your niche, and set an example, just like the ones above 🚀🚀 #startups #venturecapital #india

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