Kuldeep Pawar

To create a brand visibility for Brand Jio during 2016 Diwali a larger than life medium was to be communicated which depicted Jio's intent on offering a large value product proposition to its consumers over competition and a strong visibility point for the brand stature. A large structure of 48ft in height and 20 ft in width was created at one of the high footfall Reliance Mall . A replica of the smaller version was given to people who wanted to join the movement by clicking a picture… Show more

To create a brand visibility for Brand Jio during 2016 Diwali a larger than life medium was to be communicated which depicted Jio's intent on offering a large value product proposition to its consumers over competition and a strong visibility point for the brand stature. A large structure of 48ft in height and 20 ft in width was created at one of the high footfall Reliance Mall . A replica of the smaller version was given to people who wanted to join the movement by clicking a picture. #jiotallestlantern trended on Diwali for over 12 hours at number one position and Limca records for Tallest Lantern was received as well. Show less

The awarded was given on parameters to the team basis unique methods of fund raising.

Vodafone foundation every year runs a World of difference program as part of its CSR initiative globally.

Across all offices teams are asked to raise funds towards a common cause for a period of three months.

Keeping engagement of prime importance and sensitizing the audience on the cause a campaign was device.

This award was won 3 consecutive times .

Unique launch Concept - M-wallet awareness depicted in a Indian Marriage format

Best activation idea - Street plays on m-Wallet Awareness

Extensive Market visibility

New M-wallet platforms for internal customers driving transactions

A revolving Outdoor Media was created for product Display.