“I have worked with Khushman at Genesis. We used to exchange notes on ideas and how to write good press releases and even better catchy headlines. She used to help me in making my content better, since then. I believe content creation is an art, to be able to create valued content there is a need for research, some deep thinking and a flair for writing. Khushman brings this to the table with her experiences in varied roles in communication. Content needs to establish a connection, have the ability to create conversation and lead to relationship building which Khushman is great at. Once she is set her goal, she is aggressive in her execution and follow-ups to accomplish tasks which is an enviable skill to have. Wishing Khushman all the best.”
About
Communication is been my forte since childhood. Be it elocution, script writing…
Contributions
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Here's how you can stand out from other thought leaders in your industry as a mid-career professional.
I strongly agree on this one. Knowledge is a gift to be shared. We multiply our knowledge when we work to build it for others. Knowledge never goes waste, even if you are in another sector you can still apply the same. Prior to being in PR I had been a radio jockey and worked in the hospitality industry. I can see my experience and knowledge from those days always coming into play to write scripts, to handle media relations and more. Knowledge needs to be built, updated and shared. Knowledge sharing can come in many ways from meetings, podcasts, speaking at events to having basic coffee conversations. Make it interesting to listen and convert to stories that translate into more, successful knowledge sharing sessions.
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You're working in a PR team with no interdepartmental communication. How can you change that?
Needs generate wants, so important to assess the need. Like Employee Engagement with my HR, business achievements with Business Heads, financial achievements with CFO's office, CEO's communication with their respective EA, and more. Next we form the objective, to communicate what, with which audience, how and when. Establish a goal common to all or that which will impact all like say - Brand Building. Then we build a communication plan with all respective stakeholders, we work to gather information and bring that plan to life and try to seamlessly execute. Remember our audience is not just internal but external too. Interdepartmental cohesion is a must for any solid communication plan.
Activity
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At Shobiz, we take immense pride in crafting and managing exceptional exhibition experiences. Collaborating with HDFC Bank for their booth at GFF2024…
At Shobiz, we take immense pride in crafting and managing exceptional exhibition experiences. Collaborating with HDFC Bank for their booth at GFF2024…
Liked by Khushman Bhathena
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Starting something new often demands more than just a shift in strategy—it requires a cultural change. At Future Generali India Insurance, we believe…
Starting something new often demands more than just a shift in strategy—it requires a cultural change. At Future Generali India Insurance, we believe…
Liked by Khushman Bhathena
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12 yrs ago I reached out to six people to raise money & build a community around PRAXIS. Now we work with 35 partners to raise 30 times more than…
12 yrs ago I reached out to six people to raise money & build a community around PRAXIS. Now we work with 35 partners to raise 30 times more than…
Liked by Khushman Bhathena
Experience
Education
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ICFAI
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Volunteer Experience
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Active Participant at College level
National Social Service
- 2 years 2 months
Education
A very fulfilling experience! Life is not just about getting but also about GIVING!!!
Publications
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The Times of India, Economic Times. Navbharat Times, Jame-e-Jamshed
At an all India level
I used to write features for events conducted by Times Grey Cell for TOI and ET, at an all-India level. I have also done feature writing for Navbharat Times in Hindi and Jame-e-Jamshed, a Parsi weekly in English.
Languages
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English
Full professional proficiency
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Hindi
Professional working proficiency
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Gujarati
Limited working proficiency
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Marathi
Limited working proficiency
Recommendations received
9 people have recommended Khushman
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As a proud farmer’s daughter, I’m excited to be part of the All India Cold Chain Seminar & Exhibition (AICCS) where we are dedicated to supporting…
As a proud farmer’s daughter, I’m excited to be part of the All India Cold Chain Seminar & Exhibition (AICCS) where we are dedicated to supporting…
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👋 Want customers to love your brand? Start with your employees. Tiffani Bova puts it perfectly: "The fastest way to get customers to love your…
👋 Want customers to love your brand? Start with your employees. Tiffani Bova puts it perfectly: "The fastest way to get customers to love your…
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PRana 2024: Shaping the Story of India, 4th September! Stories shape us in ways more profound than we often realize. Our folk tales, songs…
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𝐈𝐬 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐈𝐧𝐭𝐨 𝐀 𝐍𝐢𝐜𝐡𝐞 𝐀 𝐆𝐨𝐨𝐝 𝐓𝐡𝐢𝐧𝐠? I would say, no. Turning your personality into a…
𝐈𝐬 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐈𝐧𝐭𝐨 𝐀 𝐍𝐢𝐜𝐡𝐞 𝐀 𝐆𝐨𝐨𝐝 𝐓𝐡𝐢𝐧𝐠? I would say, no. Turning your personality into a…
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