Girish Kulkarni

Article evaluates the role detailing, detailing time and detailing priority on physicians prescription behaviour.

This research highlights the importance of detailing priority and detailing time for the successful launch of the new products. It presents compelling evidence for practicing managers to effectively use a “predetermined detailing plan” vis-à-vis “individualized detailing strategy” during the launch of a new brand.

The digital health innovations are leading to a new strata of medical consumers like Digital Medical Consumers. In this chapter, a conceptual framework of three types of medical consumers based on their buying behaviour has been postulated. In addition, digital health innovations are playing a major role in the evolution of the holistic digital health ecosystem in India. We anticipate the evolution of Holistic Digital Health Start-ups (HDHSs) because of the govern- ment’s push towards… Show more

The digital health innovations are leading to a new strata of medical consumers like Digital Medical Consumers. In this chapter, a conceptual framework of three types of medical consumers based on their buying behaviour has been postulated. In addition, digital health innovations are playing a major role in the evolution of the holistic digital health ecosystem in India. We anticipate the evolution of Holistic Digital Health Start-ups (HDHSs) because of the govern- ment’s push towards digitalisation in health and its subsequent willingness to create digital health infrastructure and the rising penetration of health informatics. Hence, this paper has proposed a conceptual framework for Holistic Digital Health Start-ups (HDHSs). Show less

The case presents a business model is designed to address complex challenges of today’s human society. Envisions making India the global capital for eco-friendly bags reviving traditional craft businesses of India, promoting local
culture.