Ghazal Alagh

Surprised to see platforms like GlowRoad.com, backed by Amazon, failing to authenticate sellers and brand names. Their stance is that trademark responsibility lies solely with the seller, not the platform. As a result, fake and inauthentic products under reputable brand names are widespread. It's shocking to see such practices so common in a supposedly regulated marketplace. Please assist - Nitesh Pant Dr. Sonal Verma #BrandProtection #FakeProducts #EcommerceChallenges #TrademarkIssues #PlatformAccountability #ConsumerTrust #Glowroad #Amazon

1

2 Comments

Did you know that #labelpadhegaindia campaign is not the first of it's kind - encouraging people to start reading labels and making an informed choice. Well, back in 2017 an App was launched in France as a tool to uncomplicated the complex Ingredient lists in products. The idea was simple “it would be very useful to have a tool that could quickly and simply tell us if a product is good or bad.” Thanks to the labelpadhegaindia campaign we might see apps like these being launched in India too (if not already in the working). Are you familiar with any label scanning app or used one? #RevantHimatsingka #apps #ai #scan #health #wellness #ewg #inci

2

3 Comments

As human behavior gravitates back to personal connections, investing in offline presence is not just a trend but a strategic move for brands. Embracing this shift will help brands build deeper, more meaningful relationships with their customers. 🏪 74% of Indian consumers trust in-person interactions over online ones. 🍫 Offline stores lead to a 40% higher satisfaction rate compared to online shopping. 🛒 65% of Indian shoppers prefer a blend of online and offline shopping. Some of my fav brand which are revolutionizing offline retail in India - Lenskart.com Pepperfry Wow! Momo Bombay Shaving Company boAt Lifestyle Neeman's Check out this article for more insights: https://lnkd.in/djUDgRDq

18

2 Comments

India's Yoga Pants Craze & The 84% Search Nobody Expected... The Athleisure and fitness apparel market in India is witnessing explosive growth. Yoga pants, a versatile clothing option that bridges the gap between activewear and loungewear, are a key driver within this category. Our analysis of popular Indian marketplaces reveals valuable insights for both new and existing brands. Key Trends: >> Stretchability Reigns Supreme: A whopping 84.4% of searches for "yoga pants" include the term "stretchable," highlighting the importance of comfort and movement. >> Going Beyond Black: While black remains popular, searches for terms like "cotton yoga pants" and "loose-fit yoga pants" are surging, indicating a demand for more variety in styles (estimated at 25% of searches). >> Brand Loyalty with a Twist: BLINKIN dominates searches for most yoga pants, but Jockey remains the go-to brand for cotton and slim-fit options (42% of searches with "cotton" and 68% of searches with "slim fit"). Opportunities for Brands: >>Embrace Comfort & Variety: Offer a range of styles beyond just high-waisted leggings, catering to the growing demand for cotton and loose-fit options. >> Material Matters: Don't underestimate the power of high-quality, breathable fabrics like cotton. >> Target Specific Niches: Cater to the growing popularity of specific features like mesh panels and side pockets. Intrigued by the yoga pants market in India? Let us know in the comments if you'd like a deeper dive into this category, including data on pricing, demographics, and more! You can also sign-up to our newsletter to be the first one to receive the report once it's out. Link: https://lnkd.in/dXSqkj4u While our analysis highlights trending brands based on search volume on marketplaces (Jan to Mar 2024), niche or boutique brands may also be experiencing success. Please note, this is not a sponsored post, but our in-house research and analysis. #athleisure #activewear #loungewear #yogapants #yogalife #fitness #fashion #india #retail #ecommerce #indiafashion #madeinindia #indianretail #indianmarket

4

4 Comments

Community is at the core of indē wild’s focus and success! Yes, we know. Every brand calls themselves ‘community-led’. And if there was another word we could use, we would. But 'community-led' is who we are. Over the past decade, Diipa Khosla built a global audience through her hair, beauty, lifestyle, and women empowerment content, amassing a community of 2.1M. As a socially native and founder-led brand, social media is our core strength. Unlike many DTC brands, we focus on content over performance marketing. Our content, and our community’s, drives our growth. We have built our distinct avenues: 👉 Inde Wild: In two years, our Instagram grew to 96.5k followers, reaching 6.2M accounts in the past 30 days. Our TikTok has over 270k followers and 6M likes, thanks to engaging content like our Dewy Lip Treatment video with 11.4M views. 👉 Community-Generated Content: From reviews explaining the traditional Indian practices to unboxing, and from step-by-step to nostalgic content with kids and their grandmothers, husbands and wives, husbands and husbands, and proud dog owners with their pet – you name it and we have content of them doing “the Sunday Champi”. Similarly we have been overloaded by a copious amount of beautiful reviews since our Dewy Lip Treatment (bio-mimicking the healing properties of Ghee) went viral and our Bakuchiol serum saw a huge spike after fear-mongering around retinol made customers look for a natural alternative (which Ayurveda offers with this highly studied ingredient) 👉 Products and Feedback: Everything from our products to our branding is shaped by our community. We’ve held over 45 focus groups in the US, UK, and India, where Diipa listens to the community’s needs and feedback. They are the reasons we have the products that we have and why we have till date have not launched a moisturiser or cleanser (two products that are technically easy and often used to launch beauty brands for that reason). We haven’t yet because our community told us: “I have a good moisturiser, I have a good cleanser, but what I don’t have is a top of the line 15% Vitamine C morning serum with the best form of Vit C (and not some 1% marketing claim). One that does it all and is stacked with Niacinamide, Hyaluronic Acid, Turmeric, Ashwagandha and all the ingredients a dermatologist would recommend all in their optimal percentage. And this week, we re-launched our new AM Sunrise Glow Serum in India (after US and the UK last month), and the response has been incredible. Again this reformulation was the result of our community’s feedback on the first AM serum and the product of a strong connection and collaboration between our community and us as a brand. What does community mean to you? Share your thoughts below! #indewild #CommunityBuilding #Growth #Business

46

7 Comments

Comet Raises $5 Million & Here's What You Need to Know Remember last week's discussion about the booming Indian footwear market and the 7 compelling reasons why it's the perfect time to build a footwear brand in India? Buckle up, because we have more proof that validates this exciting trend. Bengaluru-based sneaker brand Comet has just secured $5 million in Series A funding led by Elevation Capital This follows participation from existing investors Nexus Ventures and AngelList India. Both founders, Utkarsh Gupta, a former Hotstar executive & Dishant Daryani, an ex-Urban Company executive, returned from Chicago and Boston to start Comet in 2022. Today Comet sells: ✔ Sneakers ✔ Slides and ✔ Shoe laces for both males and females in the price range of INR 4,000 to INR 4,500 (approxi US$50) Currently, the startup primarily sells its product through its own website. This is a major win for the Indian footwear market, and here's why it matters: 1] Investor Confidence: Leading VC firms are taking notice of the potential in homegrown Indian footwear brands. This validates the immense growth potential in the market. 2] Funding for Growth: Comet plans to use the funds for marketing, operational expansion, and brand building. This will fuel their journey to becoming a major player in the Indian sneaker space. 3] A Strong Market Fit: Comet caters to a growing segment of young, fashion-conscious consumers. Their focus on both men and women and their diverse product portfolio positions them for success. “Many told us not to. Many still do. And many will continue to. But we both know sneakers bring a different energy out of us - a fire that we only dreamed of during our early days. For us, Comet is a brand born solely out of our passion and we are aiming to take  ✔ Sneaker design ✔ Storytelling &  ✔ Craftsmanship to the next level.” - Founders ❓ What are your thoughts on the future of Indian sneaker brands? Let's discuss in the comments below #Startup #Funding #IndianStartup #Footwear #FootwearIndustry #Sneakers #Entrepreneurship #Fashion Join my FREE WEEKLY NEWSLETTER & receive Global Leather, Footwear & Leather Goods Industry News, Updates, Data, Facts & Insights delivered every Sunday at 11 am directly to your inbox (LINK IN THE FIRST COMMENT).

588

43 Comments

As I speak to more consumers who bought our new mixer-grinder, one big discovery is that a lot of people are buying it for gifting A Rakhi gift, a wedding gift, an anniversary gift and even a housewarming gift And as we enter the season of festivals and gifting, we thought it would be interesting to open this up for corporate gifting for this festive season. So if you are an elite employer, your team members are tired of getting sweets/snacks/chocolates/dry fruits/other run of the mill gifts for Diwali/ New Year, and you can allocate some extra budget to really delight your team members, there can't be a better gifting option As far as the product goes, it challenges few fundamentals of the category Mixer Grinders in India have always been sold on parameters like how quickly they grind, how powerful they are( wattage anyone? ) and how many jars and attachments they give(most of which you never use) And somewhere down the line, we started forgetting the main reason of using the mixer grinder: “be your help in cooking great food” And once we started speaking to chefs and folks who really enjoy cooking, it was clear that the texture of your masalas, pastes and chutneys go a long way in determining the final taste of the food Try having a dosa with a 100 percent fine ground chutney viz a viz having it with a slightly coarse ground chutney, you will understand what I am saying But most mixer grinders today don’t have a coarse grinding feature. And the BLDC technology motor where we have developed deep expertise in the last decade enables this. So, we built a mixer that can run from 2000 RPM( for your coarse grinding, slow juicing and chopping needs) to 20000 RPM( for your haldi grinding and all tough grinding needs). India’s first mixer grinder with a “Coarse” mode And along the way, we also designed the mixer to be one of the most compact mixer grinders (modular kitchens don’t suit old bulky mixers) around It is also smart. It auto detects jars. Doesn’t switch on without jars thus preventing accidents. Has a Ventless design, which makes it easy to clean. And hand frees jars. And a chopper jar for all chopping needs. 3 years of onsite warranty on the full product The reviews are great ( 4.4 stars on Amazon and quickly going up the best seller list) and people who have bought it can’t stop talking about the product So, if you are responsible for gifting in your organization, please DM/ mail me at [email protected]. I will connect you with our team And if you are responsible for getting gifts, send this post to your HR/founder and get them to consider it ;)

559

44 Comments