Dilip Kumar

Too many SaaS landing pages fail to attract and convert prospects ❌ Instead of driving conversions, they distract visitors with unnecessary information. It’s not only about getting the structure right and adding some social proof. Many landing pages fail because they don’t resonate with the real pain points of their audience. ✅ Do qualitative research on your existing customers. ✅ Understand their pain points and address them. ✅ Show how your product can solve them. Many SaaS buyers have never purchased a product like yours before, so it’s your job to explain how product features benefit their business. Imagine transforming your landing page into a high-converting machine. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗮 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗴𝘂𝗶𝗱𝗲 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗮𝘁 (𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀): 👉Research: Product, customers and competitors 👉Messaging clarity & differentiated value 👉Guide their journey from their current pain points to solution 👉Establish (relevant) Trust 👉Address key pain points and offer a better solution 👉Explaining the Solution Step-by-Step 👉Drive action with urgency 👉Remove anxiety & distractions 👉Make it relevant Your landing page is critical for conversions and revenue. By following these steps and focusing on clear, differentiated messaging, you can create a landing page that effectively attracts and converts your ICP prospects. ----------------------------------------------------------------------------- Interested in boosting your pipeline with paid media or solving your tracking issues? Let's discuss how. DM me to chat!

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I listen to a SaaS marketing podcast weekly. 2 weeks ago, I tuned into Ishaan Shakunt’s podcast(CEO@Spear Growth) with Madhav Bhandari(Marketing Head@Storylane). What I learned 👇 Context: During the podcast, Madhav discussed Storylane's journey from $1 to $10 million ARR. They are investing heavily in demand generation to grow both Storylane and the relatively new interactive demo software category My Key Takeaways: Market Awareness: Only 5% of your target market is aware of your category. The remaining 95% represents a significant demand creation opportunity, which can be done through education.  Leverage existing demand: Since Storylance operates in the interactive demo software category, where there is not a lot of existing demand,  it leverages pre-existing demand in adjacent categories. For example, there is already existing demand for website conversion optimization among marketers. Storylane uses this existing demand to educate marketers about why the current approach towards conversion optimization is okay but it can be made better using Storylane.  Stay Close to Your Core: When creating demand, stay closely aligned with the problems and needs of your Ideal Customer Profile (ICP). Relate to Your Audience: If you can relate to the personas your company sells to, it makes understanding their needs much easier. Madhav, having been a freelancer, found it easier to work with companies like Bonsai, which caters to freelancers.  Continuous Learning: Initially, you might passionately listen to sales calls to understand your customers. However, it's crucial to maintain this habit by listening to at least one sales recording weekly to keep your insights fresh. "Fire Yourself": Occasionally, internally "fire yourself" to reassess your role and focus on neglected important tasks. This advice from one of Madhav's mentors encourages continual self-evaluation and improvement. Measuring Channel Effectiveness: Use three sources to gauge a channel's performance: website traffic data from Google Analytics, self-attribution fields in demo forms, and prospects' responses to sales inquiries about how they discovered your product. Achieving Revenue Targets: Break down revenue targets into controllable inputs and uncontrollable outputs. For example, if the goal is a certain revenue from blog SEO, the input target might be 200 quality articles per year. Meeting the input targets increases the predictability of achieving the output goals. The Buying Journey: The buying journey is as important as the product itself. In fact, 85% of buyers believe the buying experience is equally critical.

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📣 SaaS GTM Step 3: Choosing Your Marketing Channels Multi-channel marketing can boost ROI by 24%! Here's how to pick the right channels: 1. Identify your ICP's hangouts: • Survey existing customers about their preferred platforms • Use social listening tools to find industry conversations • Analyze competitors' successful channel strategies 2. Evaluate channel effectiveness: • Consider reach, engagement rates, and conversion potential • Assess cost-effectiveness and resource requirements • Look for alignment with your brand and message 3. Start with 2-3 primary channels: • Create channel-specific content strategies • Set KPIs for each channel (e.g., engagement, leads, conversions) • Continuously test and optimize your approach Pro Tip: Don't spread yourself too thin - master a few channels before expanding! Which marketing channel gives you the best ROI? Let's discuss! 👇 #MarketingChannels #SaaSStrategy #B2BMarketing #DigitalMarketing

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Resonates with our approach at Expertia AI

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