Ram Bhamidi

Innovative companies like Out Thinking Pvt Ltd form the bedrock of early products like ours at Thirdi! We were able to use our data centric approach to help them reduce their CPIs by over 40% within weeks! Read the post for more details and reach out to us if you are interested in lowering costs! #marketing #data

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The most common mistake startups make. Not understanding the power of incumbents. Merely offering a superior product or technology is not enough. - At its peak, Koo saw 2.1 million daily active users and about 10 million monthly active users. Firstly, Koo underestimated the power of incumbency, said Singh. “Twitter might have ‘wild’ user-generated content, but it also has a critical mass of users and established network effects. To be honest, people go where the people are. - Focusing solely on tech edge wasn’t enough to lure users away,” she said. Secondly, Koo’s “build it and they will come” strategy proved naive. Thirdly, their funding woes highlight the double-edged sword that VC funding is all about. Every startup has to solve a genuine problem that no incumbent is solving and ensure a UNIQUE product market fit. I feel sorry a genuine Indian initiative like Koo has been unsuccessful. But if other startups and even investors can draw learning from their efforts, it will help the ecosystem tremendously. Wish the Koo team all the best in their next adventure. https://lnkd.in/gE8CDK34

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