Anuj Popli

A market value of Rs. 4,000 crores and over 350 stores in 42 cities! Zudio is a famous fashion retail brand under Trent Ltd., a Tata Group Enterprise. It has become a go-to destination in India rapidly for people who want affordable yet stylish clothing. And today I am going to decode the strategy that led Zudio to become a big player. 1️⃣ Affordable fashion and strong brand messaging. → Zudio understood the market gap - trendy and stylish clothing that doesn’t break the bank. → While many brands focus on the top 5-10% of the total population, Zudio targets the bottom 90%, catering to Tier 2,3, & 4 cities. → The message was clear - a fashion-forward and affordable brand for the price-conscious and trendy people. 2️⃣ Pricing strategy → Zudio kept their price points low, everything under Rs. 999. This turned the first-time buyers into reliable customers. → Besides, it gave way to word-of-mouth marketing and attracted more new customers over time because fashion was accessible without compromising on style. 3️⃣ Strategic store positioning → Zudio is often present in high-footfall areas, sometimes with popular shopping malls. → Unlike big competitors like Zara, Mango, or H&M, Zudio opened stores in smaller cities to attract its targeted audience. 4️⃣ Leveraging digital marketing Zudio effectively harnessed digital marketing to connect with a wider audience and ensure a strong online presence: → Zudio shared customized ad campaigns, interacted with consumers, and showed products on social media platforms to attract new customers and enhance brand awareness. → Zudio built an SMS list of potential customers and sent targeted promotional offers, product updates, and fashion tips to increase engagement and loyalty. → Zudio partnered with influencers who resonated with its target demographic and showed the products, driving engagement and brand loyalty. This in my opinion worked great! 5️⃣ Customer retention → Zudio’s promotional strategies are focused on customer retention. → It provides regular promotions and discounts, especially during festive seasons and end-of-season sales, and loyalty programs by rewarding repeat customers with discounts and exclusive offers. → These are heavily advertised across digital channels to not only retain repeat customers but also draw new customers' attention, increase brand awareness, and boost sales. Have you tried shopping at Zudio? What do you like the most about them? 🔁 Repost this if it is useful. 🙎‍♂️ Follow ADITYA DAS for more such useful content. #digitalmarketing #marketing #india #retail #zudio

316

31 Comments

During my NBD days, one common question I encountered from startups was, ''Is Naukri relevant for our type of hiring? We feel, new startup-friendly platforms like 'XYZ' make more sense" Dear founders/TA leads, this is what Aishvarya Shinde, senior TA partner from twid, a series A-funded startup wanna share with you about their journey with Naukri.com Twid Rewards - Twid, unify multiple reward point systems across issuers into a single platform. This allows consumers to seamlessly access and use their rewards from banks, brands, travel, dining, and more for everyday purchases. Their extensive network includes offline retailers, online partners, restaurants, hotels, flight aggregators, and beyond. Currently, Twid has partnered with over 10 issuers, boasts 50,000 live merchants and brands, and serves a customer base of more than 40 million. #startuphiring #hiring #jobs #Naukri #tech #AI #ML #hr #TA

32

Targeting Round 2 but not done with GMAT yet? We are having a special "Target Round 2" live GMAT batch taken by Arun Jagannathan starting tomorrow! Here's the link if this interests you :https://lnkd.in/gbR4J_4h #gmat #mba #livesession Arun Jagannathan

3

1 Comment

Why I’m Betting on Zomato. In its early days, Amazon faced heavy losses but focused on one thing: the customer experience. Today, it’s a giant, with shares soaring. Zomato is on a similar journey. Even while reporting losses, they delivered over 1.2 billion orders last year, prioritizing real-time tracking and customer engagement. This strategy sets them apart, especially compared to companies like Snapdeal and Paytm, which are faltered by neglecting customer needs. Their market shares plummeted, while Zomato is steadily growing. Critics warn that Zomato's losses are unsustainable, but remember how Amazon faced the same doubts. Their long-term vision led to market dominance. I believe Zomato can replicate this success. As they continue to innovate and focus on customers, their future looks bright.

4

Coldplay ticket craziness is just one small incident. Indians are consuming a h*ll lot across apparel, personal care & so many D2Cs are crossing 100 Crore within a year of launch. This is the beginning of consumption first economy 👇 For context, what Aviral (Founder of A Junior VC Fund) is saying with Maslow’s hierarchy of needs is happening in real time in India. Some breakout pieces at this point. - Apparel (Zudio, Snitch) - Personal care (Mamaearth, Nykaa) - 18% of all car sales were auto gear shift - SUVs keep growing 2 million last year - Health & Fitness is just exploding - Exclusive experiences (Coldplay) - 1.2 million students went abroad (35% YoY) Give it 2/3 years & you'll see mental wellness as a core category breaking out in India. Interesting how we will see consumption completely sky rocketing in our lifetimes. Full episode link is in comments 👇 P.S. If you are building, investing or curious about India's $100B EV opportunity, we wrote a detailed report on this. Click on "Visit my website" & access it for free.

598

19 Comments

My friend's daughter had her first period while she was staying with us. While we were looking for products on Blinkit, she asked, "Why isn't D'chica here?" It's a great question. Why aren't sustainable period care products on quick delivery apps? We at D'chica tried. Proposal sent to Blinkit. No dice. They weren't willing to stock them. Our Question is: WHY? Isn’t it a platform to spread awareness?  Are a lot of people not interested in sustainable period care? Imagine having a period sneak up in the middle of the day and rushing to Blinkit, finding only plastic-wrapped products. Where's the choice for your body and the planet? 🌍 Sustainable period care isn't a trend—it's a necessity. Yet, there are little to no options from quick commerce. Why does this matter? 1️⃣ Conventional products often contain harmful chemicals 2️⃣ A single plastic pad takes 500-800 years to decompose 3️⃣ Quick commerce could spread awareness 4️⃣ Eco-friendly options shouldn't be a luxury 5️⃣ Don't compromise values when caught off-guard Imagine sustainable period care just a click away, 24/7. 📱 Making eco-conscious choices as easy as ordering late-night snacks. 🥡 It's about better choices, health, and planet—starting with basic needs. Quick commerce platforms, time to stock up on conscience? 💚 Your thoughts? Should sustainable period care be standard on quick delivery apps? . . . #periodcare #sustainability #quickcommerce

31

9 Comments