Abhimanyu Balasubramanyam

Abhimanyu Balasubramanyam

Mumbai Metropolitan Region
2K followers 500 connections

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About

A Creative Director and Producer with 10 years of advertising experience, I began my…

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Experience

  • Schbang Graphic

    Schbang

    Mumbai, Maharashtra, India

  • -

    Mumbai, Maharashtra, India

Education

  • Jai Hindu jobs Graphic

    Jai Hind College

    -

    Activities and Societies: I was in the Organising Committee of Detour, an annual festival for members of the Mass Media student body across Mumbai. As the Design and Media Head, I had the opportunity to write, shoot, direct, ideate on, edit, and present both films and photography to brand the festival.

Projects

  • H&M: Brighter Than Ever, 2022

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    H&Ms Diwali campaign for 2022 was easily my favorite piece of work. There's nothing quite as exciting as creatively producing something that demands every little bit of creative energy from you. It felt like years of running a production house for a digital agency paid off: with the opportunity to put all your passion into something the client believed in. We roped in a phenomenal Director, Tanvi Gandhi, who turned script to screen like nobody else could. Shot beautifully by a cinematographer…

    H&Ms Diwali campaign for 2022 was easily my favorite piece of work. There's nothing quite as exciting as creatively producing something that demands every little bit of creative energy from you. It felt like years of running a production house for a digital agency paid off: with the opportunity to put all your passion into something the client believed in. We roped in a phenomenal Director, Tanvi Gandhi, who turned script to screen like nobody else could. Shot beautifully by a cinematographer well known to create magic with lights and camera - Harshvir Oberoi. And shot on a gorgeous set created by Nimish Kotwal. We had Rahul Pais from the Jamroom compose what was clearly received as an absolute beauty of a score that viewers wanted released as a licensed track. And to top it all off, the film was broadcast almost everywhere, including on a barge beside Mumbai's Sealink.
    And at the end of all this great work, I had the lovely opportunity to break down the way we made this film at India Film Project (one of India's leading Content & Creativity Festivals) for an audience.

    Other creators

  • Horlicks - Nurture the Curiosity

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    We made a total of six films for Horlicks' Nurture the Curiosity campaign. Two of them feature Jehan Daruvala's story; the first, a main film that marries his story with a narrative we wanted to put forth, and the second, a testimonial film capturing his story the way he would tell it. The other four films were similar testimonials, but about young girls and boys with parents that nurtured their curiosities, be it chess, geology, diving, or playing the tabla.

    I enjoyed, as I always do…

    We made a total of six films for Horlicks' Nurture the Curiosity campaign. Two of them feature Jehan Daruvala's story; the first, a main film that marries his story with a narrative we wanted to put forth, and the second, a testimonial film capturing his story the way he would tell it. The other four films were similar testimonials, but about young girls and boys with parents that nurtured their curiosities, be it chess, geology, diving, or playing the tabla.

    I enjoyed, as I always do, the film process (and working with my favourite production house always makes it even better) but what I thought was lovely was the opportunity to say something different, however slight. Advertising and through it, Indian households, push varying definitions of success and validation to the country's children. Parents push, or try to push, a child into a direction that they believe brings success. But times have changed; the things that make careers come alive, the very possibilities themselves, have changed. Skills that a person requires to thrive in a work environment have changed, and work environments have been more diverse. That was the basis of our campaign: the fact that there's most definitely a new wave in the professional world for the new generation, and that we wanted Horlicks to be at the crest of that wave.

    And so we focused on the emotional part of this story: that it's not simply about preparing your child for the future, but to do it in a way that is nurturing, holistic, and empowering. We had a little piece of magic to play with: the beauty that exists in childlike curiosity. We used it to paint a new picture of parenting: to guide and channel, rather than push and pull. The larger Horlicks objective was to encourage Millennial Moms to see this picture: that curiosity could, if nurtured and fuelled, turn into a passion that could eventually become a career. And wouldn't we want our kids making careers out of the things that pique their curiosity?

Languages

  • English

    Native or bilingual proficiency

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