VIR SURVEYS

Tips to keep control of group discussions From a social psychological perspective, group discussions with more than two participants often witness the emergence of at least one opinion leader. These individuals typically possess either extensive experience or strong articulation skills and tend to become the most vocal person in the group.  At the start of a focus group discussion, the moderator may intentionally prompt the opinion leader to speak more to set the tone and encourage other respondents to share. Hearing responses from opinion leaders is not usually an issue. But when moderators want to know about attitudes, their viewpoints can heavily sway other respondents or introduce bias into the discussion. Managing their influence without appearing to control it requires finesse. Occasionally, clients may send urgent notes requesting moderators to rein in opinion leaders. While most moderators are aware of this situation, they can't silence them abruptly. Therefore, it imposes a challenge: How can moderators skillfully handle opinion leaders in group discussions while avoiding direct interruptions? www.virabh.in #dataanalysis #insights #insight #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #surveydesign #marketsurvey #marketstudy #quantitative

May your auspicious days be filled with joy and happiness. Happy Eid-al-Adha 2024. www.virabh.in #eid #bakrid #eid2024

Quantitative research: Understanding the approaches and key elements What is quantitative research? The systematic approaches that ground quantitative research involve hundreds or thousands of data points for one research project. The wonder of quantitative research is that each data point, or row in a spreadsheet, is a person and has a human story to tell. Quantitative research aggregates voices and distills them into numbers that uncover trends, illuminates relationships and correlations that inform decision-making with solid evidence and clarity. The benefits of quantitative approaches Why choose a quantitative approach? Because you want a very clear story grounded in statistical rigor as a guide to making smart, data-backed decisions. Quantitative approaches shine because they: Involve a lot of people Large sample sizes (think hundreds or thousands) enable researchers to generalize findings because the sample is representative of the total population. They are grounded in statistical rigor Allowing for precise measurement and analysis of data, providing statistically significant results that bolster confidence in research. Reduce bias Structured data collection and analysis methods enhance the reliability of findings. Boost efficiency Quantitative methods often follow a qualitative phase, allowing researchers to validate findings by reporting the perspective of hundreds of people in a fraction of the time. Widen the analysis’ scope The copious data collected in just a 20-minute (max) survey positions researchers to evaluate a broad spectrum of variables within the data. This thorough comprehension is instrumental when dealing with complex questions that require in-depth analysis. Quantitative approaches have hurdles, which include: Limited flexibility Once a survey is fielded, or data is gathered, there’s no opportunity to ask a live follow-up question. While it is possible to follow-up with the same people for two surveys, the likelihood of sufficient responses is small. Battling bots One of the biggest concerns in data quality is making sure data represents people and not bots. Missing body language cues Numbers, words and even images lack the cues that a researcher could pick up on during an interview. Unlike in a qualitative focus group, where one might deduce that a person is uncertain of an answer, in quantitative research, a static response is what the researcher works with. www.virsurveys.com #dataanalysis #insights #insight #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #surveydesign #marketsurvey #marketstudy #quantitative

Happy Mother’s Day to all the superwomen who make the impossible look easy. You are appreciated more than words can say! www.virsurveys.com #MothersDay #MomBoss #TeamMom #MothersDayMagic #SuperMom #MomLife #Motherhood #Gratitude #StrongWomen #FamilyFirst #CelebrateMom #InspiringWomen

Study to understand customer buying behavior purchase in the cruise market in India. ABSTRACT: The Cruises market in India has been witnessing a steady growth in recent years, reflecting the increasing interest of Indian consumers in cruise vacations. Indian consumers are increasingly looking for unique travel experiences, which has led to a growing demand for cruise vacations. The desire for luxury travel, exotic destinations, and hassle-free holiday experiences are driving more Indians towards cruise tourism. One of the key trends in the Indian Cruises market is the introduction of shorter cruise itineraries to cater to the preferences of Indian consumers. Cruise operators are offering weekend getaways and short trips to nearby destinations to attract first-time cruisers and young professionals. Additionally, themed cruises focusing on wellness, adventure, and cultural experiences are gaining popularity among Indian travelers. The geographical location of India plays a significant role in shaping the Cruises market. With a vast coastline along the Arabian Sea and the Bay of Bengal, India has the potential to become a major hub for cruise tourism. Ports such as Mumbai, Cochin, and Chennai serve as important embarkation points for cruise ships, offering convenient access to popular tourist destinations. SURVEY OBJECTIVES: Understand customer buying behavior purchase in the cruise market in India and evaluate the target consumer segment. • Gain a high-level understanding of the consideration of vacation types and cross-consideration with cruising. • Identify the relevant triggers, touchpoints, and drivers of consideration and purchase throughout the cruise booking process, especially the role of travel agents. • Determine how differentiated Waterways is in the market (strengths and opportunities) and if they offer consumers a distinct value proposition that drives loyalty. Understand consumers attitudes towards vacations / planning and purchase behavior in the cruising market. • Capture consumers’ key attitudes towards vacationing • Understand channel, frequency of vacationing, share of wallet, and loyalty program usage. • Identify frequency of certain need states and how often cruising is considered for each. RESULT: A convenience sample of 700 participants from metro and tier 1 cities across India was collected with a questionnaire of over 20 questions. This study makes significant contributions in understanding customer buying behavior purchase in the cruise market in India. Furthermore, the report provides detailed analysis. Contact us for your market research needs. www.virsurveys.com #holidays #cruise #dataanalysis #insights #insight #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #surveydesign #marketsurvey #marketstudy #quantitative

How seasonal data analysis can boost customer engagement? The value of seasonal marketing strategies. Sales and revenue naturally flow throughout the year, but what if you could predict when the next flow will be? Taking a data-driven approach to seasonal marketing allows brands to capitalize on key sales periods by targeting the right audience with the right product at the right time. What is seasonal marketing? Focusing or boosting your marketing efforts around specific moments in the year is known as seasonal marketing. This category is split into two types: cultural and natural. Cultural events like music festivals, school holidays or Christmas are important moments for your audience and present a focus for marketing communications. Natural seasonality is when business and demand are impacted by natural factors. For example, ice cream sales are likely to be slower in winter. www.virabh.in #dataanalysis #insights #insight #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #surveydesign #marketsurvey #marketstudy #quantitative

World Press Freedom Day is celebrated all across the globe. It serves as a reminder of the crucial role a free press plays in fostering democracy, promoting transparency, and holding those in power accountable. Celebrating the voices that speak truth! www.virsurveys.com #worldpressfreedomday #journalist #freepress #freenews

Here’s to celebrating the hard work and achievements of workers around the world. Have a fantastic Labour Day! www.virsurveys.com #strengthinlabor #happylaborday #laborday2024 #hardworkpaysoff #thankyouworkers #labordaypride

World Veterinary Day This day is celebrated to promote animal health and welfare. This day focused on the realisation that animals and men live interconnected lives, so their existence depends on each other. www.virabh.in #worldveterinaryday #pets

Best practices for B2B qualitative research? When conducting qualitative research in B2B markets, some best practices can set up a project for success: Recruit the right people. High-quality insights come from quality respondents. You need to make sure you are talking to people who have sufficient involvement in decisions you want to understand and can speak to these decisions in detail. To do this, recruitment and screening needs to go beyond simply asking for a respondent’s job title and industry. In addition, ask screening questions about specific roles and responsibilities, experience and technical expertise and ascertain the individual’s ability to articulate. This will ensure that the roofing contractor or investment banker you’re talking to truly fits into your target audience and will be able to helpfully answer your questions. Use participant-centered language. This advice is relevant across the board but it carries an additional nuance in B2B qualitative research. When possible, ask questions from the interviewee’s perspective rather than their business’s perspective. For instance, instead of, “When your company purchases fasteners for a project”, ask, “When you purchase fasteners for a project” Participants are already thinking in terms of their role at work; asking them about their company instead of them as an individual can result in more bureaucratic, surface-level answers, such as an explanation of the company’s procurement process. B2B qualitative research should go beyond organizational structure to uncover deeper, humanistic insights into purchasing pain points, brand perceptions and areas for improvements. Combining insights from several individuals and viewpoints provides representation of the broader business perspective, without discounting the impact of the individual. www.virsurveys.com #insights #insight #marketresearch #qualitativeresearch #questionnaire #surveys #business #brand #brandbuilding #businessbuilding #brandawareness #marketresearch #surveys #productdesign #surveydesign #marketsurvey #marketstudy #quantitative