Stratedgy

Thank you, Tsunami Costabir and The Free Press Journal for giving a platform to our design process. Krupa Sheth Kapadia

Stratedgy - Consumer Research, Packaging Strategy and Design System for Hoovu, Stratedgy A Fresh Take on Tradition https://lnkd.in/eJHPQeKi . Get Featured: https://lnkd.in/eFj6_sPC WBDS Awards: https://lnkd.in/dnvqp-F . We wanted the new Hoovu packaging system to resonate with devotees in a way that doesn’t feel forced. And so, we leaned into an integral part of the daily Hindu puja – The Panchbootas (The Five Elements – Earth, Water, Fire, Air and Space.). We also brought in illustrated elements inspired from Gopuram (temple) structures to encase our Mudras, significant of the sacred gateways to spiritual elevation and inner peace. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #illustration #packagingdesign #worldbranddesign #worldbranddesignsociety

We’re thrilled to have our work on Ziaho Chocolates receive recognition by an inspiring jury at #IBDA24 - India's Best Design Awards Cheers to the stellar team behind this effort! Krupa Sheth Kapadia Anuja M. Shahbaz Khan Kruti B. — Ziaho’s tells the story of a nation that thrives amidst differences. India has 22 different languages, 14 different written scripts & 19,560 different dialects. Each Indian script showcases distinctive letterforms that reflect its individual structure and visual expression. Ziaho stands tall as a symbol of India’s prowess in the world of chocolate, showcasing how our homegrown chocolate pairings can stand alongside global brands without imitation. This is a tribute to our typographic heritage, and our unparalleled diversity. ❤️

So glad to see our work for Satya Blends featured on this special list by the Dieline ❤️❤️ “This year’s summer Fancy Foods Show, a gathering of hundreds of specialty food companies, was by far the most inspiring, invigorating, and diverse show in terms of overall branding and design and the founders’ stories. So, we picked 22 branding and design standouts from the show to feast your eyes upon.” Cheers to the team Krupa, Anoushka, Shahbaz, Aniket and Kruti, and a big thank you to our client partners for trusting us to follow our gut on this one! Rama Ginde Anita Lulla

Rhea Karuturi, co-founder and CTO of Hoovu, while expressing her enthusiasm said, "We’ve been on a journey to bring a fresh take to our beautiful, but sometimes forgotten or overlooked, traditions. This meant bringing the joy back to Puja and we hope to do that with this collection! It was great to work with Stratedgy because they understood our vision and helped take it to another level.” Read coverage about our latest Marigold agarbatti launch! https://lnkd.in/gHJckUxv

We like to do good work, with good people. 😊 Our studio manager will ensure we follow our process, voice our opinions, and always maintain sensible timelines for our client partners. All this, while keeping it jargon free, and friendly. :) Please read through this post, and if you think you fit the bill, please connect with Bhavika from our team. She is reachable on [email protected] (Please don’t apply through DMs.) Thank You [#Hiring, #agencylife , #brandingagency , #Mumbai]

What merits a change in brand name? Changing the name of a business can be a daunting decision for founders. While the fear of departing from a familiar identity may hold sway, it is imperative to recognise that beyond this threshold lies a landscape of possibilities. We're excited to share the story of Crumbilicious, now known as House of Amel, to understand how a strategic brand makeover can transform a business. Crumbilicious was a bakery founded by the talented chef, Sanah Ahuja. Her passion for creating delectable treats led to the evolution of Crumbilicious over the years. However, the brand offerings evolved to outgrow the brand image, which hindered Crumbilicious from securing a place at certain tables. Through in-depth analysis and immersive workshops, we arrived at the essence and aspirations of the brand. This allowed us to develop a brand strategy and a refreshed brand manifesto. As part of this business transformation, we recommended a name change, resulting in the elegant rebranding of Crumbilicious as the House of Amel. The brand's new offerings and identity system stand in stark contrast to the cutesy and vintage-inspired bakery brands that continue to saturate the Indian bakery industry.  Drawing inspiration from the brand’s core of elegance and contemporary sophistication, we designed an exceptionally tall typeface that would become the centrepiece of the packaging. This unique typographic treatment elevated the brand logo itself into a striking design element, creating a strong enough visual for it to stand on its own without much explanation and unnecessary embellishments. To all the founders considering a change of brand name, trust in the power of change. Project Case Study: https://lnkd.in/dQb9dnFu Anoushka Golani Shahbaz Khan Krupa Sheth Kapadia Kruti B. Aniket Kapadia Anuja M. Nirbhay Javani #Rebranding #BrandName #BrandStrategy #PowerOfChange

We hear the pilot batch of these divine chocolates is already sold out! 😀 We'd like to thank Disha Chakraborty and WhatPackaging by PrintWeek India for featuring Krupa Sheth Kapadia's thoughts on our recent packaging effort for ZIAHO Chocolates.

We love what we do because we get front-row seats to witness and contribute to dreams taking flight. 😊 Karan and Nisha are a young couple, living in the quaint hill station of Mahabaleshwar. They decided to take the plunge and share their passion for chocolate with the rest of the world. From the very beginning, we were captivated by the founders' desire to bring the decadence of Indian cacao to the forefront. Many intense chocolate trials led to joyful exploration of taste and texture. Fuelled by countless experiments with chocolate pairings, our team truly enjoyed the opportunity to bring ZIAHO to life. India writes in many languages and speaks in many more voices. ZIAHO (joy and delight in Sanskrit) celebrates the modern Indian by incorporating elements that represent the mosaic of languages and scripts found across India. With 22 different languages, over 14 written scripts, and around 720 dialects, our brand pays tribute to India's linguistic diversity by intertwining it with the vibrant flavours that thrive within our borders. Just as we Indians have embraced global brands that proudly showcase their heritage, ZIAHO stands as a shining example of our own excellence. It provides us with the opportunity to celebrate our own homegrown brand, steeped in our rich cultural legacy. And, the chocolate pairings are fabulous! Try them out by ordering on www.ziaho.in At Stratedgy we follow the holy trinity of data, intuition and design to create clutter breaking brands that are well grounded and speak effectively to the audience. Full project case study is here: https://lnkd.in/dxwam8ty Krupa Sheth Kapadia, Anuja Mehta, Anoushka Golani, Shahbaz Khan, Aniket Kapadia

Today, most brands navigate a hybrid retail environment that blends both physical and digital realms. This blend offers brands a chance to innovate and rise above the clutter. The digital retail space, notably, allows us to present our brands in a context uniquely our own, freeing us from the constraints of traditional category cues. It even paves the way to reimagine the concept of 'Front of Pack' and 'Back of Pack'. In physical retail, steering clear of the 'me too' brand mentality becomes even more pivotal. Products of the same sub-category are typically grouped together, making it vital for a brand to leap off the shelves to captivate a consumer's attention. Yet, many brands paradoxically choose to mirror the visual style of category leaders, adhering almost religiously to 'category cues'. This often results in a 'sea of sameness', where distinct brand identifiers like colours and forms are misconstrued as category cues. Our typography-led packaging design for Bagrry's is more than just a design choice; it's a strategic move that narrates a story. It pays homage to the brand's legacy in the breakfast category while signalling their thrilling foray into plant-based milk alternatives. By doing this, we're not merely launching a new range. We're showcasing our capacity to innovate within the structure of an established brand. It's our way of declaring, 'We're the Bagrry's you trust, and we're ready to surprise you.' Stratedgy Aditya Bagri Update: The product has organically driven up to 'Amazon's Choice' for the almond drink unsweetened category on the platform, shortly after the launch! We’re so thrilled. Krupa Sheth Kapadia Anuja M. Shahbaz Khan Aniket Kapadia Shubham Hatage ❤️ #Strategy #Packaging