When I first connected with MMA Global APAC for the AI report, it was just like any other content partnership. But as we delved deeper into the research, we unearthed just how truly AI is already embedded into the system.
The report not only highlights the current state of AI, but also enables the industry to understand how we can reach the next level of optimisation by answering the right questions & offering the apt solutions.
Thank you Oanh Nguyen for enabling this partnership.
Download the report here https://bit.ly/3WdQWL7#Report#Data#Research#AI#MMA#MMAGlobal#AIReport#AIData#ArtificialIntelligence
State of AI in Marketing in APAC: AI Trends and Actionable Insights
Artificial intelligence (AI) is transforming marketing across APAC, creating new opportunities for businesses. Our latest report, "State of AI in Marketing," from MMA Global APAC in partnership with Punctuate Inc, dives into how AI is being embraced in the region. Here’s a glimpse of what’s inside:
📊 Market Overview: Businesses in APAC are integrating AI at various levels, from experimentation to full deployment, positioning themselves to meet evolving consumer needs and drive growth.
🔍 Key Findings: Many businesses are experimenting with AI (36.96%), while others are in partial integration (36.02%). AI enhances marketing through personalized recommendations (50.31%) and customer insights (57.45%). However, the main challenges are the need for skill and training (62.42%) and high costs (31.06%).
💡 Solutions from MMA Global APAC: To overcome these challenges, businesses should expand AI programs from pilot phases to full-scale deployment, invest in training to develop AI skills and manage costs effectively, and boost engagement by using AI to personalize interactions and automate customer service.
📖 Who Should Read This Report: Marketing professionals looking to stay updated on AI trends and strategies, business leaders aiming to leverage AI for competitive advantage, and tech enthusiasts interested in AI's transformative impact on marketing.
Unveil how AI is transforming marketing strategies across the region. Download "State of AI in Marketing in APAC" now! https://lnkd.in/ggksKbNTRohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam | Saloni Surti#AI#Marketing#APAC#BusinessGrowth#CustomerEngagement#Innovation#DigitalTransformation
