ProductDev Edge

Consistent product launches meeting customer trends give a cosmetic brand a competitive edge in the market. Delivering high-performing products consistently is a challenge in terms of cost, time, and effort. Introducing MAYAI Virtual Lab, where ideation and creativity are unlimited! Virtually prototype and predict the final performance and quality of the product. MAYAI makes your product development journey cost, time, and effort effective. MAYAI is the first GenAI solution to assist formulators in generating a customized formula within 2 minutes. MAYAI Virtual Lab will accelerate cosmetic product launches 50% faster than the current system. MAYAI also helps customers identify ingredients that are safe and sustainable and minimizes the wastage of resources as part of R&D. Explore the possibilities of innovation and productivity that MAYAI can bring to your cosmetic product development goals. Join us in our business workshop where we will show you how MAYAI Virtual Lab is a game changer for your R&D. Let us know your R&D queries, and we will work with you to address them in our business workshop. Registration link: https://lnkd.in/gGmrQJMi Time: West Coast, 11 am PDT and East Coast, 2 pm EDT

Received a much-needed booster shot yesterday at the Elevate 2023-2024 award ceremony. ProductDev Edge Private Limited, a women-led startup, received the maximum grant money under the Elevate General Scheme, a rare feat! A proud moment for Team MAYAI. Award was presented by Karnataka Digital Economy Mission (KDEM) Chairman BV Naidu in the presence of Minister Sri Priyank M Kharge, Member of Legislative Assembly (MLA), Hosakote, Sri. Sharath Kumar Bache Gowda Prashanth Prakash Siddarth Pai Sanjeev Kumar Gupta Dr. Ekroop Caur and other dignitaries. I take this opportunity to thank my co-founders, Soumya Sugathan and Dr.PraBhaKar Bhangare, who have been the pillars of MAYAI. Soumya’s patience and ability to bridge the gap between science and technology has been a core aspect of MAYAI platform’s success story. Behind our success is a silent man, Dr.PraBhaKar Bhangare, who believed in MAYAI and joined us at a crucial time, becoming a pillar of MAYAI’s growth. The startup culture is spreading in a good way in the state of Karnataka, and the results are evident. No other state government provides such comprehensive support to budding entrepreneurs. Be it grants, mentoring, market access, or anything else, the Startup Karnataka, nasscom deeptech, Karnataka Digital Economy Mission (KDEM), and all related organisations are willing to pitch in. In the past few months, our company has made significant progress with the assistance of ELEVATE grants. We have launched MAYAI platform version 1 and received our India patent. MAYAI is a GenAI B2B global platform for the virtual prototyping of cosmetics (ProductDevEdge.com). With MAYAI, customers can create customised formulas within 2 minutes and increase their lab trial success by up to 50%. We owe MAYAI’s success to the vibrant Startup Karnataka community. A big thank you to the Department of Electronics, IT, BT, and S&T for their support and recognition. #elevatewinners #bengaluruinnovation #startupindia #entrepreneurship #karnatakatech #womeninbusiness #innovation #startupfunding #futureofkarnataka #mentorship #startupsupport

It gives us immense pleasure to announce that ProductDev Edge and Insight Biosolution, Renee, France and its India office Moldoc Biotech Private Limited has entered in to a strategic collaboration. This collaboration will open doors for MAYAI in the European region. Team MAYAI look forward to work with Dr. Ashwani SHARMA and Aleksandra Auchimik, together we will bring a complete solution to the Cosmetic Industry in EU and India. MAYAI will support businesses with NPD process using MAYAI GenAI platform while Insight Biosolutions (France) and Moldoc Biotech will assist businesses in evaluating the efficacy and safety of the products using AI along with their in vitro testing platforms and Models. Together, we hope to ensure that your NPD process is cost, time and effort effective. MAYAI is the first GenAI solution to assist formulators to generate a customised formula within 2 minutes. MAYAI virtual lab will accelerate cosmetic product launches 50% faster than the current system. MAYAI also focuses to help customers identify ingredients that are safe and sustainable and minimise the wastage of resources as part of R&D. Book demo : https://lnkd.in/gTZrWKgR For safety and efficacy AI based testing: https://lnkd.in/gZ7RGi6C

Product communication and some facts to ponder upon: Product communication is the first engagement you have with your potential customers.  i) Acquiring cost of a customer is 5 to 7 times more than the cost of an existing customer. ii) If a brand increases the customer retention by 5%, your profits increases by 25 - 90% and this can be construed vice versa. It is therefore important that product communication is honest, transparent and reliable. If product communication is incorrect you stand to lose consumer trust and cost of such a scenario is very high as evident from the above facts. MAYAI is conducting a 2.5 hrs workshop on how to create honest, reliable and compliant product communication ensure that you retain your customers and acquire new ones effectively. About the speaker:  Ms Veena Balgi has over 30 years experience in some of the major cosmetic companies where she had managed regulatory affairs ,product communication and quality control of cosmetic products. Worked as head of regulatory affairs in Colgate Palmolive and thereafter as Scientific director at Loreal India. Ms Veena is a consultant for MAYAI platform and advices on Indian regulations and claims substantiation. This webinar is organised by MAYAI , a GenAI platform to accelerate new cosmetic research and development by up to 50% (https://lnkd.in/g5v6UU8v). Register Now: https://lnkd.in/gT8CqZjC

Product communication and some facts to ponder upon: Product communication is the first engagement you have with your potential customers. - Acquiring cost of a customer is 5 to 7 times more than the cost of an existing customer. - If a brand increases the customer retention by 5%, your profits increases by 25 - 90% and this can be construed vice versa. It is therefore important that product communication is honest, transparent and reliable. If product communication is incorrect you stand to lose consumer trust and cost of such a scenario is very high as evident from the above facts. MAYAI is conducting a 2.5 hours workshop on how to create honest, reliable and compliant product communication ensure that you retain your customers and acquire new ones effectively. About the speaker: Ms Veena Balgi has over 30 years experience in some of the major cosmetic companies where she had managed regulatory affairs ,product communication and quality control of cosmetic products. Worked as head of regulatory affairs in Colgate Palmolive and thereafter as Scientific director at Loreal India. Ms Veena is a consultant for MAYAI platform and advices on Indian regulations and claims substantiation. This webinar is organized by MAYAI , a GenAI platform to accelerate new cosmetic research and development by up to 50% (https://lnkd.in/gTZrWKgR). Register here: https://lnkd.in/gT8CqZjC

Product communication and some facts to ponder upon: Product communication is the first engagement you have with your potential customers.  i) Acquiring cost of a customer is 5 to 7 times more than the cost of an existing customer. ii) If a brand increases the customer retention by 5%, your profits increases by 25 - 90% and this can be construed vice versa. It is therefore important that product communication is honest, transparent and reliable. If product communication is incorrect you stand to lose consumer trust and cost of such a scenario is very high as evident from the above facts. MAYAI is conducting a 2.5 hrs workshop on how to create honest, reliable and compliant product communication ensure that you retain your customers and acquire new ones effectively. About the speaker:  Ms Veena Balgi has over 30 years experience in some of the major cosmetic companies where she had managed regulatory affairs ,product communication and quality control of cosmetic products. Worked as head of regulatory affairs in Colgate Palmolive and thereafter as Scientific director at L'oreal India. Ms Veena is a consultant for MAYAI platform and advices on Indian regulations and claims substantiation. This webinar is organised by MAYAI , a GenAI platform to accelerate new cosmetic research and development by up to 50% (https://lnkd.in/g5v6UU8v). Please register here https://lnkd.in/g9f6xtZZ

Product communication is the first engagement you have with your potential customers. It is important that product communication is honest, transparent and reliable. The cosmetic claims on your product is a gateway to reach your customer. The Advertising Standards Council of India (ASCI) provides guidance and ensures that advertisements are legal, decent, honest and truthful, and not hazardous or harmful, while observing fairness in competition. ASCI has updated the guidelines recently. This webinar will dwell upon product claims communication along with ASCI guidance. Please express your interest if you want to attend the webinar: https://lnkd.in/dPZga8fx About the speaker: Ms. Veena Balgi has over 30 years experience in some major cosmetic companies where she had managed regulatory affairs ,product communication and quality control of cosmetic products. She worked as the head of regulatory affairs at Colgate Palmolive and thereafter as Scientific director at L'oreal India. Ms. Veena is a consultant for MAYAI platform and advices on Indian regulations and claims substantiation. This webinar is organized by MAYAI , a GenAI platform to accelerate new cosmetic research and development by up to 50% (https://lnkd.in/gTZrWKgR). Please register here https://lnkd.in/dPZga8fx

MAYAI virtual lab where ideation and creativity unlimited. Virtually prototype and predict the final performance and quality of the product. MAYAI makes your product development journey cost, time and effort effective. Join us in our business workshop where we will show you how MAYAI virtual lab is a game changer for your R&D. Let us know your R&D queries we will work with you to get it covered on our MAYAI business workshop. Join on this link: https://lnkd.in/gdarYu3U Time: 3:30 PM (IST)

MAYAI virtual lab where ideation and creativity unlimited. Virtually prototype and predict the final performance and quality of the product. MAYAI makes your product development journey cost, time and effort effective. Join us in our business workshop where we will show you how MAYAI virtual lab is a game changer for your R&D. Let us know your R&D queries we will work with you to get it covered on our MAYAI business workshop. Join on this link: https://lnkd.in/gjZivkZT

My fellow cosmetic community members, MAYAI is a game changer for cosmetic R&D. Ever growing demands of customisation, personalisation and constant consumer trend changes has made product development a challenge for every brand. MAYAI virtual prototyping will provide R&D teams all the elements to accelerate creation of a performing products that match consumer demand. Here is an article on MAYAI virtual prototyping, the new sustainable and economical processes that can accelerate your speed to market. Check out : Productdevedge.com