Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 90 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 43% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
External link for Parle Products Pvt. Ltd
North Level crossing,
Vile Parle (East),
Mumbai, Maharashtra 400057, IN
Producer | Journalist | Punctuate Productions | Social Samosa | The English Teacher You Wished You Had In School
Introducing our first guest on Human Behind The Marketer - Krishnarao Buddha From Parle factory sirens to the rationalisation process at Parle Products Pvt. Ltd, he shares it all. #StayTuned #HumanBehindTheMarketer #Interview #Marketing #Advertising #Podcast Punctuate Inc Punctuate Productions Team Pumpkin Social Samosa
The results of Brand Foot Print 2023 by Kantar are out and we are elated to share that #Parle continues to be India's number 1 Most Chosen brand. Blessed to be a part of this great Brand Journey. Humbled and grateful 🙏 to all our consumers who continue to shower their love over our brands like #ParleG #KrackJack #Monaco #HideandSeek #HappyHappy #20-20 #Magix #Milano #Fab #Melody #Kismi #KacchaMangoBite #Poppins #ParleRusk #ParlesWafers #Chatkeens and many more.