India’s Top FMCG Brand for the 12th Consecutive Year! We are excited to share that Parle Products has been recognized as India's top FMCG brand in the latest edition of @Kantar Worldpanel's Brand Footprint report, as covered by @EconomicTimes, marking our 12th consecutive year at the top. From the iconic Parle-G to favorites like Monaco and Melody, our brands have become household names, loved by millions across the country. Nearly two years ago, we proudly crossed the $2 billion mark in annual revenues, becoming the first packaged food company in India to achieve this milestone. Our success is driven by our dedication to understanding and delighting our consumers. As Mayank Shah, our Vice-President, rightly puts it: “Follow your consumer. If you stay true to what your consumers want, understand them, and most importantly, delight them by providing great value, they will stay with you.” We express our sincere gratitude to our customers, partners, and team members for their continued support. Together, we will keep innovating and adapting to meet the changing needs of our consumers. Read the full article here: https://lnkd.in/dG5ktnQh #ParleProducts #TopFMCGBrand #ConsumerFirst #BrandFootprint #KantarWorldpanel
About us
Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 90 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 43% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
- Website
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http://www.parleproducts.com
External link for Parle Products Pvt. Ltd
- Industry
- Food and Beverage Services
- Company size
- 10,001 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Privately Held
- Founded
- 1929
Locations
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Primary
North Level crossing,
Vile Parle (East),
Mumbai, Maharashtra 400057, IN
Employees at Parle Products Pvt. Ltd
Updates
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Parle Products Pvt. Ltd reposted this
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Producer | Journalist | Punctuate Productions | Social Samosa | The English Teacher You Wished You Had In School
Introducing our first guest on Human Behind The Marketer - Krishnarao Buddha From Parle factory sirens to the rationalisation process at Parle Products Pvt. Ltd, he shares it all. #StayTuned #HumanBehindTheMarketer #Interview #Marketing #Advertising #Podcast Punctuate Inc Punctuate Productions Team Pumpkin Social Samosa