Orient Electric

In an exclusive interaction with businessline, Ravindra Singh Negi, MD & CEO, Orient Electric, discusses the company’s strategic growth areas, emphasizing investments in manufacturing, direct-to-market (DTM) distribution, e-commerce, and large format retail. #OrientElectric #StrategicGrowth #Leadership

Today, we celebrated International Yoga Day with a refreshing desk yoga session for our team. Our employees took a break from their routine lives to embrace wellness and mindfulness.  Let's embrace the power of yoga to enhance productivity, reduce stress, and foster a positive workplace culture. #InternationalYogaDay #DeskYoga #EmployeeWellness #OrientElectric

Exciting News! We’re thrilled to share that we have bagged the prestigious ‘Red Dot’ award for one of our innovative concept designs. The Red Dot Design Award is recognized internationally as one of the most sought-after seals for design excellence. We extend our heartfelt appreciation to our incredible Industrial Design team, who continue to push the boundaries of creativity and innovation. This recognition fuels our passion to keep innovating and creating products that delight and inspire. Here’s to many more accolades and groundbreaking designs! #RedDotAward #DesignExcellence #Innovation #OrientElectric

We are excited to introduce you to our latest service initiative - FAN-tabulous "8X3=24" Summer Cool Program. Designed to address and resolve all customer queries related to fans within just 8 hours, for 3 months, across 24 locations nationwide, this initiative is a testament to our commitment to raise service standards and enhance consumer delight. Our goal with this program is to ensure that our customers stay comfortably cool throughout the summer and feel completely confident in choosing our products and services. For more information, visit http://bit.ly/3VtKkb8 #CustomerService #OrientSummerCoolProgram #ConsumerDelight

We are thrilled to welcome 18 talented management trainees to the Orient Electric family! Each of these bright minds brings a unique blend of skills, creativity, and enthusiasm, focused on driving thoughtful innovation to enrich the everyday lives of our customers.   At Orient Electric, we are committed to fostering an inclusive and dynamic workplace where diverse talents thrive. Our new trainees will embark on a journey of learning and growth, working alongside some of the best in the industry. Join us in extending a warm welcome to these future leaders. We are excited to see their incredible impact and the fresh perspectives they will bring to our team. Welcome aboard, #TeamOrient! Together, let's power the future.    #NewBeginnings #Welcome #ManagementTrainees #OrientElectric #TeamGrowth #FutureLeaders Vertika Pandey Yash Sanghi Kiran Prabhu Amisha Agarwal Lakshay Gulati Amreen Grewal JAHNVI JAISWAL Naveen Kumar Chandina Yagyesh Singh Sikarwar Rahul Birari Nitya Anand Aaradhya Vengurlekar Deepika Singh Akanksha Singh Sonakshi Raj Mohit Malpani Shambhavi Singh Abhishek Singh

We are delighted to welcome Ravindra Singh Negi as our new Managing Director and CEO, effective May 31, 2024. Ravindra brings a wealth of experience from leadership roles across FMEG and Telecom sectors, with a proven track record of driving business transformations and profitable growth. With such a seasoned leader at the helm, we look forward to an exciting journey of growth and transformation. Please join us in welcoming Ravi to the Orient Electric and the CK Birla Group family! #Leadership #OrientElectric #NewCEO #CKBirlaGroup CK Birla Group Ravindra Singh Negi Avani Birla Anika Agarwal Gaurav Dhawan Aditya Kohli Kapil Kohli Bhagirath Galgat Saibal Sengupta Neil Dsouza Sakti Parida Mohit Jain

Predicting the future is so much fun when you do it the "MAHI" way! Watch the legend in an unseen and uncut avatar! #OrientElectric #FutureOfFans #BTS #Mahi

In an exclusive interaction with Storyboard18, Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, talks about our latest #FutureOfFans campaign featuring MS Dhoni and shares insightful perspectives on the evolving landscape of modern living, emerging consumer trends, and the company's increasing focus on digital marketing.

"In the midst of the IPL fervour, we're thrilled to unveil our latest TVC featuring our brand ambassador MS Dhoni in an unprecedented avatar. This TVC isn't just about showcasing our premium, energy saving BLDC fans, but it's a narrative that encapsulates the evolving preferences of new-age consumers. Today, fans have become integral to our lifestyle and home decor, reflecting consumers’ desire for smart, stylish, and technologically advanced solutions." - Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric.

We don't know about the future of cricket but the "Future Of Fans" is already here! Our very own MS Dhoni talks about this future in our latest film for Orient BLDC fans that come with new-age features like aerodynamic blades, integrated lighting and reverse rotation. Don't miss out on experiencing innovation firsthand! #OrientBLDCFans #FutureOfFans