MuscleBlaze

We locked ourselves in a room, fueled by ambition and coffee… The mission? To crack the code on the ultimate 12th Birthday (Bash) Sale for MuscleBlaze. Every member brought their A-game to the table. As the team bounced ideas off each other, we pushed creative boundaries to think bigger, bolder & better for a birthday party no one’s going to forget soon. And, you’re invited! Dates: 26th to 30th August Place: Well, we’re taking over the internet. But we begin with MuscleBlaze IG 😎 Stay tuned - it’s going to be an August to remember.

Over a month ago, two filmmakers from Open Ended Productions, Devansh Garodia & Rohan S. Patne, caught our eye with their relentless pursuit of creating the perfect MuscleBlaze ad campaign. How, you ask? Well, their way wasn’t the usual one. Instead, they bombarded us (in the best way possible!) with a pitch for 7 short films! As it turns out, their passion for MuscleBlaze helped them nail our brand identity so well, that we decided to fast-track the project for a series of films. And the first one premieres TONIGHT, only on MB YouTube! 😄 Here's a taste of the behind-the-scenes action from the shoot 👇

Our social media team here at MuscleBlaze thought we were nailing our life-sized Jenga reel concept (using MB boxes, of course!). We envisioned a stop-motion video - it was going to be a masterpiece…or so we thought! But then, reality (and gravity) hit. Let's just say the boxes took a tumble faster than our weekend plans. Moral of the story? Not every idea makes it to IG, but that doesn’t mean we can’t share the BTS fun on LinkedIn! After all, sometimes the best content comes from the bloopers - yep, we feel you, fellow social media marketers :)

People make way for India’s wrestling sensation, an Asian Games Bronze medallist, a 2-time U-20 World Champion, and MuscleBlaze’s latest ZIDDI - Antim Panghal, who’s currently heading to Paris for #thegoldentakedown ✈ Her Zidd epitomizes our efforts to push boundaries, making Antim an inspiration to everyone across the country. We, at MuscleBlaze, are not just honored to fuel her journey for greatness, we get a front-row seat to witness history, as she carves out her legacy on 08.08.2024 💪 JSW Sports Pvt Ltd, International Olympic Committee – IOC

The fitness revolution hasn’t just arrived, it has SMASHED through the doors, as we officially open our first-ever MuscleBlaze store, at The Padukone-Dravid Centre for Sports Excellence (PDCSE) in Bangalore. Having dominated the online space for over a decade now, this store marks the beginning of a complete MuscleBlaze takeover, and we couldn’t be more proud, excited, happy…well, to be honest, a little bit of everything! As we make this announcement, we encourage all of you to visit the store for authentic and certified supplements - we’re excited to welcome you with open arms (and doors! 😋). P.S. This wouldn't have been possible without the dedication and tireless efforts of the incredible teams at HealthKart and MuscleBlaze!

MuscleBlaze just made the headlines! While for most people Mondays were just Monday-ing, and those blues were on an all-time high, folks in Delhi-NCR & Mumbai woke up to the ultimate motivation to get their workout going. After all, while coffee is good, THIS is the kind of motivation your muscles really thank you for. And what’s better than your very own MuscleBlaze starter kit getting delivered to your doorstep in just 10 minutes - all thanks to our partners in sweat Blinkit

If your screen time is off the charts and you live and breathe social media, we have a spot just for you! Join MuscleBlaze as a creative and strategic Assistant Manager - Social Media and be part of our unstoppable, Ziddi team! Responsibilities: - Craft engaging content that flexes our brand voice and targets the right audience - Develop and execute social media content calendars  - Lead photoshoots, video shoots, and product launches like a pro - Analyze performance metrics to spot gains and losses in our content strategy - Collaborate with creative teams to produce content that's always on point - Stay on top of social media trends and implement them with style - Assist in ideating and executing ATL ad campaigns that hit hard - Oversee ORM activities to ensure our brand messaging is consistently strong Qualifications: - Bachelor's degree in Marketing, Communications, or related field (preferred) - 2-4 years of experience in social media marketing - Experience with top brands, preferably B2C Interested candidates can drop in their resumes at [email protected], with the subject line: Application for AM Social Media - [Your name] Note: This is an in-office role (5 days a week) based out of our HQ in Gurgaon.