Licious

Licious

Food and Beverage Services

Bangalore , Karnataka 219,921 followers

Juicy, delicious? Must be Licious #JuicyDeliciousChicken

About us

Founded by Abhay Hanjura and Vivek Gupta, Licious is a consumer food company, focussed at delighting the world with an unmatched range of meat & seafood products. Present in raw & fresh meat and seafood, marinades and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products. In a highly underserved market, which is estimated at $40 billion today, Licious as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness and convenience in a sustainable manner. Built on the farm to fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, storage to the time it reaches the end consumer. In just 5 years Licious has witnessed a 300% growth and has served over three million packs of world class meat products to consumers across Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Coimbatore, Jaipur, Kochi, Vizag, Visakhapatnam, Vijayawada, Pondicherry & Kolkata. Licious serves over 1mn orders every-month with over 90% repeat consumption across markets. As a category leader and the largest direct to consumer fresh meat & seafood brand, Licious has been able to build differentiation across all dimensions including technology, data science, supply chain, product quality, consumer engagement and category understanding. With seamless supply chain capabilities which are cold chain powered and scientifically maintaining global standard of quality and freshness of each product, Licious is ahead of the curve and holds a great distinction to drive the meat and seafood category which has remained highly unorganized. For more details, please visit https://www.licious.in/

Website
http://www.licious.in
Industry
Food and Beverage Services
Company size
1,001-5,000 employees
Headquarters
Bangalore , Karnataka
Type
Privately Held
Specialties
Fresh Meat delivered at your door step., seafood, chicken, lamb , goat , pickle , Spreads, and fish

Locations

  • Primary

    House of Licious, Zed Pearl, # 12, HAL Old Airport Rd, Domlur I Stage, ISRO Colony, Bengaluru, Karnataka 560071

    Bangalore , Karnataka 560038, IN

    Get directions

Employees at Licious

Updates

  • View organization page for Licious, graphic

    219,921 followers

    আপনার পুজোর আড্ডা আর ভুরিভোজের plan-টা কী set? Durga Puja is a time for celebration, togetherness, and of course, delicious food. Pujo isn't complete without an adda, and when you pair it with delicious food, it's bound to be unforgettable 🤤 Licious had the pleasure of being a part of Sohini Sarkar's Pujo Adda ft. Arjun Chakraborty, Unmesh Ganguly & Preeti Sarkar 😉 From the classic Kosha Mangsho to the creamy Chingri Malai Curry, we are here to elevate your Pujo feasts with our fresh meat and seafood! So, gather your friends, family to host your #LiciousPujoAdda at home ✨ #Licious #DurgaPuja

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    219,921 followers

    Ajit Narayanan, our CTPO represented Licious at #TechSparks2024 in Bengaluru, sharing his insights on how entrepreneurs and founders should think of building the right technology stack. "Technology should always follow business problems : Test your hypotheses , prove product-market fit, focus on your differentiators and then roll out the technology stack that best accelerates your business growth. This could mean, that you may need to revisit your technology choices every once in a while". This pragmatic approach perfectly encapsulates how we at Licious view our technology: as an extremely powerful tool to solve business challenges, unlock new opportunities and refine customer experiences.Our Product & technology teams are constantly evolving and pushing boundaries of innovation with the aim of shaping the business of tomorrow. #TechInnovation #AI #BusinessStrategy #Licious

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    219,921 followers

    Licious hat-trick! Our #3 offline store in Bangalore is open! 🎉 We're thrilled to bring the Licious experience to Gunjur. This new store is another step in our exciting omnichannel journey for 2024. Now, even more people can enjoy convenient access to our fresh meat, fish, and seafood in specialty cuts. Our expansion across Bangalore is in full swing! 🚀 Have you visited any of our stores yet? #Licious #Bangalore #ForTheLoveOfMeat #GunjurStore Abhay Hanjura Vivek Gupta Naveen Kumar N Binayraj Rajanbabu

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  • View organization page for Licious, graphic

    219,921 followers

    In this week’s “Take 5 with Licians,” we’re shining the spotlight on Binayraj Rajanbabu, our Operations Manager for Licious offline retail stores. Binay is the maestro who ensures every visit to our stores is an exceptional experience. His secret? A relentless passion for revolutionizing meat and seafood retail! Watch Binay share his journey of transforming our stores into showcases of the future of meat and seafood retail. From managing operations to creating a seamless shopping experience, Binay’s dedication shines through. He talks about how Licious has changed perceptions with our meat bags, turning what used to be a simple purchase into a proud moment for our customers. But that’s just the beginning! Binay also dives into the challenges and joys of streamlining processes, creating order out of chaos, and maintaining the highest standards in our stores. His insights on the paradigm shift in meat and seafood retail are not to be missed. Don’t miss out! Tune in to ‘meat up’ with more #Licians. #Take5WithLicians #LifeAtLicious #InnovationOnTheMenu

  • View organization page for Licious, graphic

    219,921 followers

    We're excited to unveil our #2 offline store in Bangalore! 🎉 With the success of our store in BTM layout, we've brought the Licious experience to Rajarajeshwari Nagar. Our omnichannel vision for 2024 is taking shape, offering you more convenient access to our fresh meat, fish and seafood in specialty cuts. Which Bengaluru neighbourhood should we come to next? 🚀 #Licious #Bangalore #ForTheLoveOfMeat Abhay Hanjura Vivek Gupta Naveen Kumar N Binayraj Rajanbabu Arunimita Chakravorty

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  • View organization page for Licious, graphic

    219,921 followers

    What a fantastic month it’s been with Licious All Stars - our Annual Sports Fest!  Each week brought a new sport and a wave of excitement, making this an unforgettable experience for everyone involved. We kicked it off with some thrilling football matches, full of smart plays and amazing goals. Then came our throwball games, where competition was fierce, and teamwork shined. Our badminton matches kept everyone on the edge of their seats with intense rallies. We wrapped up the fest with an epic cricket tournament! The field was buzzing with energy as teams displayed their batting prowess, strategic bowling, and quick fielding. The competition was tough, but the camaraderie and team spirit were even stronger. It’s been the perfect finale to a month of sports and fun. Check out these snapshots that capture all the excitement and memorable moments from our cricket tournament! #FunAtWork #WorkplaceCulture #ForTheLoveOfMeat

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  • View organization page for Licious, graphic

    219,921 followers

    That moment when a customer bites into a delicious Licious product—that's the magic we strive for every single day. At the heart of every one of these moments is our unwavering commitment to quality! In this week’s “Take 5 with Licians,” we’re shining the spotlight on Aishwarya Pillai, our Product Manager. Aishwarya is a maestro at orchestrating a seamless and delightful user experience on our app, ensuring that every interaction is nothing short of magical. Her secret? A relentless passion for customer satisfaction and a keen eye for detail! Watch Aishwarya spill the beans on her role, curating a well-crafted storefront that showcases all the deliciousness Licious has to offer. She talks about the magic of bringing a vision to life, making sure that every product released is a delightful experience for our customers, and ensuring that the business thrives. But that's not all! Aishwarya also shares her insights on the passion and creativity that go into every line of code, every innovative idea, and every strategic decision. Just like perfectly marinated meat, these ideas are nurtured with care and passion to deliver the best to our customers. Don’t miss out! Tune in to ‘meat up’ with more #Licians. #Take5WithLicians #LifeAtLicious #InnovationOnTheMenu

  • View organization page for Licious, graphic

    219,921 followers

    This week at Licious All Stars, our Annual Sports Fest, all eyes were on the badminton action, and it was nothing short of spectacular! The courts were alive with action as players delivered powerful smashes, deft drop shots, and lightning-fast volleys. Check out the snapshots capturing the amazing moments from the matches – from intense rallies to celebratory high-fives. #FunAtWork #WorkplaceCulture #ForTheLoveOfMeat

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  • View organization page for Licious, graphic

    219,921 followers

    Meet Our Magic Ingredient: Bikram Pal Bikram has been adding his special touch to Licious for four incredible years. With his excellence in operations, he has been spearheading the growth of various categories, truly making a magical impact. What makes Bikram truly magical? His alignment with 'Wings to FLY' embodies the essence of how he tackles challenges at Licious—with a lot of passion, Junoon, and the courage to dream big. Bikram, here's to a journey as satisfying and delightful as enjoying our scrumptious Afghani Murg Seekh Kebab (we know how much you enjoy them)!

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Funding

Licious 10 total rounds

Last Round

Series F

US$ 150.2M

See more info on crunchbase