Katha - Sharing Stories, Scaling Impact

We're thrilled to share that #KathaAds now appears in two of the top five search results for advertising news in Kerala! This milestone is not just a testament to our team's hard work but also to the incredible support and trust from our community. A huge thank you to everyone who has been a part of our journey—our clients, partners, and every member of the Katha community. Your support fuels our innovation and commitment to delivering exceptional advertising solutions. Thank you for helping us reach these heights. Let's keep scaling new peaks together! #advertising #marketing #branding #awareness

We are thrilled to welcome Katha - Sharing Stories, Scaling Impact as a new Associate Member of RAI! Katha Ads is an award-winning personal advertising platform that revolutionizes how brands and enterprises connect with their target audiences. By leveraging trusted personal networks, Katha Ads ensures that brand messages are delivered through authentic and genuine recommendations from friends and family. With a remarkable reach of over 3.2 Crore unique individuals across Kerala and Tamil Nadu, the platform has already been used by prominent brands such as Croma, Chennai Silks, Hero, and Oppo, as well as media houses like Malayala Manorama and Asianet. Additionally, Katha Ads partners with government organizations like SVEEP and Kerala Lotteries to effectively engage with their audiences. Welcome aboard, Katha Ads! We look forward to growing together! #NewAssociateMember #Advertising #Brand #Growth #Consumer #MemberUpdate #RAI #KathaAds

I am thrilled to announce that Katha - Sharing Stories, Scaling Impact has been awarded the "Emerging Startup of the Year" award, by the Kerala Financial Corporation. It was an honour to receive it from Hon. Finance Minister Mr. K.N. Balagopal and sanjay kaul Sir, who has himself used Katha Ads for Election Awareness in the recently concluded Lok Sabha Eelctions. This recognition is a testament to the hard work, dedication, and innovation of our incredible team. We couldn't have done this without all of you, our well-wishers and unconditional supporters who never stopped rooting for us during both our highs and lows. We are proud of the progress we've made till now and are excited about the journey ahead. A huge thank you to our customers who believed in us , our vision and our product. Shout out to our friends, and partners who believe in our goal and helped drive us to push boundaries every day. This award is just the beginning, and we can't wait to innovate and continue making an impact in advertising industry - making ads more relevant, intimate and personal for all of us. Lets go get more of them, shall we! Vishnu Prasad OG Harsh Vardhan Sharma Sarath Krishnan Mary Arsha Sandeep Surendran jintu varghese MUKESH M Dharani Dharan Salmanul Faris C C Salmath K. James Varghese Mohammed Hisam Yuvraj Dhillon Supesh Yadav John Mavely Saneem Perinkadakkat Abhijith Pradeep Vishnu K K Anoop Thankachen #StartupSuccess #Teamwork #AwardWinning #EmergingStartup #Grateful

Can you create a normal Video Ad just using AI? Arata Fukoe just proved that you can. Watch this epic music video, which he made using generative AI. None of the people are real. Tools Utilized ↓ Lyric : ChatGPT Music : Suno Video : Luma AI DreamMachine , Runway Gen3 , Kling AI by Kuaishou Technology Image : Midjourney , Stable Diffusion Edit : Adobe Photoshop, After Effects Mind = Blown.

It's almost 2 weeks since the first message Clear (Cleartax) send their first notification.

This Zomato Ad has to be the funniest thing on Internet today. Happy birthday, Zomato. Zomato India Deepinder Goyal Akriti Chopra Akshant Goyal Rakesh Ranjan #advertising #branding

An Ad Campaign that ran for over a decade!! In 1947, Harold Rudolph, who had been Research Director in Stirling Getchel’s agency, published a study, that observed - "Photographs with an element of ‘story appeal’ were far above average in attracting attention." This led David Ogilvy (founder of Ogilvy) to put an eye-patch on the model in advertisements for Hathaway shirts. The eyepatch captures your imagination. The headline makes you take a second look. And at that point, you've spent enough time with the ad that you want to read the whole thing. Hathaway had been making shirts for over a century, but were barely noticed. The first ad appeared in The New Yorker in September 1951 and was an immediate success. The entire stock of Hathaway shirts sold out within a week, and the company struggled to keep up with the demand for years. #advertising #awareness #branding

"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad." - Howard Gossage. Extending this to video ads: People watch what interests them, and sometimes it’s an ad. Maitri Advertising Works P Ltd nails this concept in a really funny ad for Battlegrounds Mobile India, recreating the epic comedy scene from #Sandesham. #advertising

This month’s edition of #EnthaaaKatha, our monthly newsletter is here. The newsletter looks at how Malayalis are planning their Onam Shopping, some must have pointers in your Onam campaigns and the importance of starting early, when it comes to festival campaigns. Do have a read, and share your thoughts in comments. Also, watch this space for a more detailed report on Katha’s Onam Survey!

Swiggy and Zomato India notifications are mostly not meant to prompt us to order food, but to ensure that their brand stays in our minds, bringing us closer to them. Do you agree?