ITW Consulting Pvt. Ltd.

India's Tour of Sri Lanka kicks off today with Wonder Cement Ltd. as the Title sponsor of the series, a press conference announcing the association was attended by Vice President and Head of Brand Marketing Wonder Cement zahid khan, Indian Cricket Team Captain Suryakumar Yadav, Sri Lankan Captain Charith Asalanka and Lava Mobiles General Manager Gerald Wanderwall at the Pallekele International Cricket Stadium. 🌟 ITW is proud to have facilitated this partnership, marking the first time Wonder Cement Ltd. has taken up the Title sponsorship for a series. India will play three T20Is and three ODIs vs Sri Lanka. The series ends on 7th August 2024. 🏏 We wish both teams the best of luck for an exciting tournament ahead. 🏏🏆 #IndiavsSriLanka #WonderCement

After 100 years, the Olympic Games are returning to France, and it is going to be historical in more ways than one. As the 33rd Olympic Games begin in Paris, we wish our Indian contingent the best of luck. 🏆 Let your hard work and dedication bring great laurels to our country. 🇮🇳 117 Indian athletes will compete in 16 sports in this year’s Olympic Games. India’s campaign began with archery, where the Indian men’s and women’s teams advanced to the quarterfinals. 🥇🥈🥉 #GoTeamIndia

When you read a novel, you imagine the characters in your mind. A buyer persona is somewhat similar, it's a detailed picture of a brands ideal customer bought to life. A buyer persona goes beyond simple demographics like age, marital status, occupation, location, and gender. It reveals the goals, challenges, objections, and criteria that influence a buyer's decisions. With a buyer persona, you get a clear picture of your ideal customer, including their motivations, preferred marketing channels, and personality traits. By truly understanding their ideal customers, brands can connect with real people, boost sales, build brand loyalty, and ultimately reach a wider audience. Like in the best novels characters drive plot, effective marketing strategy is driven by understanding of the buyer persona - our #WordWednesday of the week. #BuyerPersona

Where in France do you think the Paris Olympics' surfing events are being held? In Tahiti - over 15,000 Kilometers from the Olympic Village. Surprised? Don't be. This is part of the IOC's model of ‘développement durable” (Sustainable development) for organizing the Games. The Paris 2024 Olympics is setting a historic precedent by striving to be the first-ever Olympics to reduce carbon emissions by 50% throughout the games. The move is in line with the Paris Agreement on climate change. 95% of the Games will be played using existing and temporary venues to minimize construction emissions. The players will be served a low-carbon diet by sourcing 80% of all ingredients and food locally and reducing meat consumption. Competition venues are connected by a robust transportation network facilitating eco-friendly mobility while implementing a zero-waste policy, which includes extensive recycling and composting programs across all venues. With less than 72 hours left till Paris 2024 kicks off, it is going to be a historic Games in more ways than one. 🙌🏼✨ #Olympics2024

The recent Copa America broke viewership records, making it the most-watched soccer event in U.S. English-language TV history. Does this shift indicate growing interest in soccer in the U.S.? Again? Since hosting the 1994 World Cup, soccer has been seen as America's next big sport, but there have been a few false dawns. This year though even as Lionel Messi's presence attracted immense interest, marking a 44% increase from 2016 (when it was last held in the US), the rest of the tournament saw big audiences too. ⚽️ This surge in viewership is not solely due to Messi but also reflects a growing broader audience for such tournaments (even as the home team did poorly - the US was knocked out in the group stages) making the future look bright again. More American brands are likely to be interested as anticipation grows for more top-tier soccer events, including the expanded Club World Cup set to be played in the U.S. in 2025 and 2029, and of course the 2026 World Cup, set to be co-hosted by US, Mexico, and Canada. ⚽️ Will the U.S. soccer market continue to thrive without the need for a superstar draw like Messi? The next two years may hold the answer. ⚽️ 📷: Getty Images #CopaAmerica

Happy International Chess day everyone ♟️☺️In cafes, airports, and streets, you might have noticed many young Indians playing chess on their mobile phones. This trend emerged after the pandemic significantly increased the popularity of chess in India and globally. Applications that allow for online matches have seen a surge in Indian users. Indians are increasingly following next-generation chess players such as Rameshbabu Praggnanandhaa and Gukesh D while keeping track of global chess tournaments. ♟️ #InternationalChessDay

The 9th edition of the Women's Asia Cup is underway today in Sri Lanka as the Top 8 teams in the continent vie for the title. Nepal took on the UAE in the opener and defending champions India will take on Pakistan at 7PM in the evening. The past twelve months have been a pathbreaking year for women's cricket, and this tournament will be the latest chapter in the growing popularity of the game. 🏏✨ We thank the official sponsors KEI Wires and Cables, Hero, Dazller Cosmetics, Kajaria, Roxx, Kuhl, Poojara and Bodycare for their support. We are proud to be a part of the tournament and wish all the teams the best for the tournament. 👍🏼

ITW onboards Indian actor Jimmy Shergill as a brand ambassador for HMD. His strong and resilient personality perfectly aligns with the features of the HMD 105 and HMD 110 phones: durable, dependable, and accessible to the masses. 🌟 The campaign aims to enhance HMD's presence in the Indian market and promote the new phones (HMD 105 and HMD 110) as premium-quality devices with cutting-edge technology available at a competitive price. Kudos to Jay Parikh and Shrey Gupta for facilitating this partnership. 👏 We extend our gratitude to the HMD team: Ravi Kunwar, Tathagat Jena, and Abhishek Ranjan for their valuable support. 🤝 #HMD #Talent #BrandAmbassador #JimmyShergill

The Olympic Games are around the corner and there are some words that might throw you off a bit or force you to google the meaning, but don't worry about it. We've got you! Repechage, our #WordWednesday of the week is one such word you'll be hearing quite often during the Games in Paris. Generally associated with combat sports such as wrestling, judo or taekwondo, starting from the Paris Olympics, repechage rounds will also be organised for track events from 200m to 1500m (including hurdles). So don't you worry about your favourite athlete losing a race/bout/match early. They might just have a shot through repechage! #Paris2024 #Olympics

Congratulations to Carlos Alcaraz and Barbora Krejcikova for clinching the Wimbledon 2024 singles titles! 🏆🎾 Incidentally IBM’s analytics had Alcaraz as a 61-39% favourite against Djokovic in the final. IBM has been an integral part of The Championships for 35 years now, underlining a trend of tech giants making massive investments in sports sponsorships since it enables them to become more experiential. 👍 In the early years, IBM's role primarily focused on providing basic IT support for Wimbledon as a tech partner. In 2000, they launched Wimbledon’s official website, offering fans real-time scores, player statistics, and match schedules. As the decade progressed, the focus shifted towards enhancing the digital experience for fans. In 2012, IBM introduced Slamtracker, revolutionizing tennis with real-time match statistics and predictive analysis. They have developed dedicated software applications designed for 100% accuracy, capturing 2.7 million data points every year. (Fun fact: One of those who interned inputting such real time data from courtside into IBM computers - Henry Patten - won the men’s doubles title this year with Will Jennings!) 🙌🏽✨ In recent years, the partnership has emphasized sustainability. IBM has helped Wimbledon in its efforts to reduce its carbon footprint by optimizing energy usage and streamlining operations using AI. This year, IBM introduced the "Catch Me Up" feature, enabling users to personalize it by adding their favorite players. This feature includes an analysis of recent performance and likelihood-to-win predictions, extending coverage to lesser-known players, especially those in junior or wheelchair events. All of this makes the brand, which is no longer into the consumer tech space, and operates only B2B, a great platform to both showcase what its tech can do, and become part of one of the biggest talking points of the sporting calendar. 🎾 #Wimbledon #IBM #TechnologyandSports #AI #SportsSponsorships