Interactive Avenues

🏆🚀We’re thrilled to have bagged 8 trophies at E4M IDMA 2024! A massive thank you to all those whose hard work made this victory possible! Special shoutout to Mediabrands Content Studio for collaborating on the Sunfeast Dark Fantasy campaign. Our winning work: ⭐ GOLD: Mahindra Thar presents #ExploreTheImpossible ⭐ GOLD: Mother Dairy increases booth footfalls using a hyper-local strategy ⭐ SILVER: Prime beyond limits - Showcasing a world of benefits ⭐ SILVER: Dark Fantasy - Biting into a million fantasies ⭐ SILVER: Mahindra's boundary-breaking move at World Cup 2023 ⭐ SILVER: Mahindra XUV300 packs a big punch using hyper-personalization ⭐ BRONZE: Spotify's moment marketing harmonizing with Taylor Swift's world tour ⭐ BRONZE: Bold Look of Kohler through Samsung CTV #IDMA2024 #DigitalMediaExcellence #DigitalMarketingAwards exchange4media IPG Mediabrands IPG Mediabrands India IPG Mediabrands APAC KINESSO

Ad-free subscriptions are rapidly reshaping the advertising landscape. How can brands redefine their advertising approach to ensure visibility while respecting users’ preference for uninterrupted experiences? Our VP, Debarshi Chakravorti shares insights with exchange4media. https://lnkd.in/gr5r4iap #OTT #DigitalStrategy #MediaPlanning IPG Mediabrands IPG Mediabrands India IPG Mediabrands APAC KINESSO

🏎️🔥 Thrilled to announce that Racing Promotions has chosen us to steer their social media strategy! We’re all revved up to help foster a world-class #motorsports ecosystem in India!   #IndianRacingLeague #Formula4 #IndianF4 #AccountWin   IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC KINESSO

How can brands leverage #CTV home screen advertising to drive exclusive and incremental reach? Our Business Head - Programmatic Solutions, Paras Mehta weighs in. 

With a whopping 20-30 million people relying on quick commerce in India, advertisers are increasingly capitalizing these platforms for impactful lower funnel campaigns. Our VP, Shashank Rathore sheds light on some of the advantages and limitations of advertising on quick commerce. https://lnkd.in/d-3VH_2b #Ecommerce #QuickCommerce #ROI #MediaPlanning #DigitalStrategy Storyboard18 IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC KINESSO

🏏🔥 The unforgettable ICC Men’s Cricket T20 World Cup set social media ablaze throughout the tournament! Our latest social listening report shares the scoop on player popularity, most appreciated performances, most talked about matches, top brand partnerships and more. Read more here: https://lnkd.in/gmH42N_2 #T20WorldCup #RohitSharma #JaspritBumrah #SocialListening IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC KINESSO

🎉🍛Celebrating #DAAWATWorldBiryaniDay in style, with a sumptuous biryani feast right here in our office! A huge shoutout to our client #Daawat for bringing us together to enjoy these amazing flavours! If you haven’t tried the Daawat Biryani kit yet, today is the perfect day to indulge your tastebuds.😋🍽 #FoodiesOfIA #BiryaniLove #LifeAtIA LT Foods IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC

Super excited to share our #NewWork for Prime Video's #MirzapurS3 in collaboration with Mediabrands Content Studio. As always, a pleasure to work with the team at Prime Video!👊🏽   WhatsApp "Hi" on 9324965791 for your AI-driven debut alongside Guddu bhaiya and Golu! Sharad's goon is under Guddu and Golu's custody. But their ways are starkly different! Who would you side with? Guddu's Bal or Golu's Buddhi? Begin your chat now! Guddu bhaiya is waiting to create some "bhaukaal" with YOU! Prime Video & Amazon MGM Studios Tejas Ravindranath Chirag Sharma Sach Arora Rohan Palav Eshwari Pandit Shahzad Daruwalla Vishal Kadam Nishita Suri Siddhant Mazumdar Hardik Katira Rohan Kolakkar Vishal Davde Karan Anand Trupti Mali Abdul Basit MOHNISH TAWTE Gayatri S. IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC KINESSO

How will Google’s shift from the infinite scrolling on its Search Engine Results Page (SERP) impact users and advertisers? Our VP, Ashutosh N. shares his perspective in this article on exchange4media: https://lnkd.in/gZesXbRZ #SERP #Google #MediaStrategy IPG Mediabrands India IPG Mediabrands IPG Mediabrands APAC KINESSO

Discover how faceless marketing is transforming the universe of brand storytelling and celebrity endorsements. Our Senior Creative Director, sindhu janardhan shares insights on how the spotlight is rapidly shifting from the messenger to the message. Read the full story: https://lnkd.in/gQjfB7Xz #SocialMedia #MicroInfluencers #Creators #DigitalStrategy exchange4media IPG Mediabrands India IPG Mediabrands APAC IPG Mediabrands