We are pleased to inform Amul is ranked as the strongest food brand and strongest dairy brand in the world as per Food & Drink 2024, the annual report on the most valuable and strongest food, dairy & non-alcoholic drinks brands by Brand Finance, world's leading brand consultancy. As per the report, Amul (brand value up 11% to USD3.3 billion) has risen to become the world’s strongest food brand, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA rating. Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics. Amul’s unique branding strategy, rooted in its cooperative structure and impactful marketing campaigns, has solidified its position as a household name in India. With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successful.
About us
India's largest FMCG brand owned by 36 lakh farmers
- Website
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http://www.amul.com
External link for Amul (GCMMF)
- Industry
- Dairy Product Manufacturing
- Company size
- 501-1,000 employees
- Headquarters
- Anand, Gujarat
- Type
- Privately Held
- Founded
- 1973
- Specialties
- Sales and Marketing
Locations
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Primary
Amul Dairy Road
Anand, Gujarat 388001, IN
Employees at Amul (GCMMF)
Updates
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#Amul Topical: Celebrating Navratri!
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#Amul Topical: Star all rounder fastest Indian to 300 Test wickets & 3000 Test runs! Second fastest of all time!
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#Amul Topical: Tribute to legendary actress, star of Harry Potter series and Downton Abbey!
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#Amul Topical: Popular movie becomes India’s Foreign Film entry at Oscars 2025!
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#Amul Topical: Popular pop band Coldplay’s shows sold out leading to much controversy!
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#Amul Topical: India script history winning both men and women gold in Chess Olympiad 2024!
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#Amul Topical: Ashwin and Jadeja set a record seventh wicket partnership!
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#Amul Topical: Historical drama series shatters Emmy record with 18 wins!