Earlier this week, we at ETBrandEquity experienced that in some ways. Tech giant Google had announced that it was scrapping its plan to deprecate third-party cookies from its Chrome browser. Check out our lastest newsletter. #Madtechquity #ETBrandEquity #Tech
ET BrandEquity
Internet Publishing
Noida, Uttar Pradesh 64,369 followers
India's premier source of information, news and opinion on the Marketing and Advertising
About us
ETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries. ET Brand Equity is the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel. It hosts some of Brand Equity's landmark surveys including Most Trusted Brands, the youth-oriented Most Exciting Brands and the Ad Agency Reckoner.
- Website
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https://brandequity.economictimes.indiatimes.com
External link for ET BrandEquity
- Industry
- Internet Publishing
- Company size
- 11-50 employees
- Headquarters
- Noida, Uttar Pradesh
- Type
- Partnership
Locations
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Primary
Noida Greater Noida Expressway
Noida, Uttar Pradesh 201310, IN
Employees at ET BrandEquity
Updates
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We’re delighted to announce that Ajay Dang, President - Head Marketing, UltraTech Cement, will be speaking at the Short Form Big Impact Leadership Summit, by ShareChat & Moj for Business in partnership with ETBrandEquity🎙️✨ Ajay is excited to join us and share his insights on ‘The Future of Brand Building with Short-Form Storytelling’ in the industry. Don't miss this opportunity to hear from one of the brightest minds in business! Register Now: https://lnkd.in/d_zkqPzD #ShortFormBigImpact #DigitalEngagement #BrandBuilding #ShortFormContent #MarketingInnovation ShareChat
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🎉 #TheBigLeap Leadership Dialogue was an outstanding success! Hosted by ETBrandEquity and CleverTap, the event featured engaging dialogues on crafting efficient customer engagement programs, balancing profitability, and developing effective strategies. A sincere thank you to our esteemed speakers for their profound contributions!👏 Geetanjali Gondhale, Moha by Geetanjali | Sanjay Vakharia, Spykar Lifestyles Pvt. Ltd. | Amit Tilekar, Wonderchef Home Appliances Pvt Ltd. | Akshay Rajagopal, Piramal Capital & Housing Finance Limited | Ashish Pawar, Tata Mutual Fund | Shashank Buddhavarapu, Hamilton Housewares (Milton) | Sudhakar Saraswat, Tata AIA Life Insurance | ATUL SHINDE Shoppers Stop | Deepak Bhosale, Asian Paints | Joe Augustine, CleverTap | Krystyna Devina Lason, The Economic Times (Session Moderator) #TheBigLeap #CleverTap #ETleadershipdialogues
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Only 5 Days Left! ⏳ Don't miss out on our exclusive BOGO offer for the ET Martech Summit! Buy one ticket and get the second one FREE! Join us for a day packed with insights, networking, and the latest in marketing technology. Time is running out – grab this deal now and bring a friend for free! Reigster Now: https://bit.ly/4bZGUCn #ETMartech #InnovationAwaits #Martech #Marketing #Technology
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On July 16th, leading battery and lighting product manufacturer @Eveready launched a new ad campaign, #AwaazUthaneyKaPower, to promote the release of their ‘Siren Torch’ flashlight. However, the ad has some sections of social media seeing red. Read More: https://lnkd.in/d4jQVz-G #eveready #adcampaign
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How to Enter the ET Martech Awards 2024! Ready to showcase your marketing technology brilliance? Follow these simple steps to enter! Don't miss this chance to gain recognition and elevate your brand. Submit your entries now: https://bit.ly/3xTtdH4 #ETMartech #MarketingInnovation #MartechExcellence #IndustryLeaders #TechTrends #Networking
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“Next station is Rajiv Chowk. Doors will open on the left. Please mind the gap.” If you’ve ever traveled in the Delhi metro, chances are you just read it in ‘the original voice’. Delhi Metro has long been the choice of transport for millions of commuters across Delhi. Amidst the hum of trains and the shuffle of passengers, with an odd reel playing out loud, a unique opportunity for advertisers is quietly gaining traction –audio advertising within the confines of the Metro. Read More: https://lnkd.in/dhKW3HBt #delhimetro #publictransport
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The Indian Connected TV (CTV) industry is on a rapid growth trajectory. With a projected annual growth rate of 47 per cent, CTV advertising in India is set to reach an impressive USD 395 million by 2027. Read More: https://lnkd.in/dTvX723u #ctv #advertising #businessgrowth
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After years of uncertainty, Google finally decided that it wouldn't deprecate 3rd party cookies. As someone who began the journey of digital marketing in 1997 with Communicate 2, arguably the first search marketing firm in the country, I've seen firsthand the evolution of digital advertising. Read More: https://lnkd.in/dQie_hhj #google #thirdpartycookies #digitalmarketing
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Britain's Informa said on Wednesday it had reached a deal to buy Cannes Lions Festival owner Ascential for 1.2 billion pounds (USD 1.6 billion), adding the flagship ad industry conference to its portfolio of events. Read More: https://lnkd.in/dTkFzJsg #informa #Ascential #businessnews
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