#ARM Worldwide

Cookies and Google have been a hot topic recently. From the phase-out announcement to adaptable strategies and now, the reversal of the decision, the conversation has evolved significantly. Our CEO and Co-Founder, Manas Gulati, walks us through this journey and delves into how it has impacted the industry. Click the link to dive into the expert insights now! https://lnkd.in/gfvdggBX Agency Reporter #Google #Cookies

Just when you thought you had digital advertising figured out, Google throws a curveball! In a surprising turn of events, Google has announced that it will retain third-party cookies in its Chrome browser, deviating from its previous plans to phase them out. Initially set to end by late 2023, this timeline was extended to 2024, with new tracking technologies promised as replacements. This recent decision has provided digital advertisers with immediate relief and signals a strategic adjustment. Our Co-Founder and CEO, Manas Gulati, shared his insights on this decision in a recent story with Social Samosa, highlighting the need for a balanced approach to privacy and targeted advertising. Check out the link below to read more and share your thoughts in the comments! https://lnkd.in/gQrzMggB #Google #DigitalMarketing #Privacy #Ads #MarketingInsights #AdTech #ThirdPartyCookies

What's the latest buzz? Google has decided to reverse its long-discussed plan to phase out third-party cookies. This surprising move has set off a wave of discussions about its impact and implications. While some view this decision as a relief that maintains current processes, many agree that the emphasis on privacy remains crucial. Our AVP Media, Rekha Motwani, has shared her expert insights on this development in a recent feature with ADGULLY. Check out what she has to say and join the conversation! We’re eager to hear your thoughts! https://lnkd.in/gY8MytG2 #Cookies #Google #Cookieless

#ARM Worldwide is looking for a Content Marketing Executive to join our team. 1️⃣ Content Writing and Marketing Executive 🕒Experience - 1-2 years 📍Location - Gurugram Major Responsibilities: - Assist with developing and executing marketing campaigns across various channels. - Create engaging long-form and short-form content. - Manage and analyse social media platforms, identifying trends and audience insights. - Support with marketing event planning and execution. - Conduct market research and competitor analysis. - Stay up-to-date on the latest marketing trends and technologies. Please share your resume at [email protected] with your current CTC, expected CTC, and notice period. #Hiring #ContentWriting #Marketing #JobOpportunity #DigitalMarketing

The advertising and marketing (A&M) industry has undergone a significant transformation, all thanks to Artificial Intelligence (AI). What began as simple automation and data analysis has now evolved into a powerful tool, strengthening various aspects of marketing for brands. While at the start of 2023, leaders signed an open letter calling for a six-month pause on all AI experiments, considering it a formidable threat, today AI has become a closely observed asset where experts are estimating the future changes and the potential it holds for industrial growth. However, what remains a topic of discussion is how marketers tap into this potential to enhance campaign effectiveness. How is AI reshaping consumer experiences through hyper-personalisation while streamlining performance analytics for marketers? Dive into the insights of our Co-Founder and CEO, Manas Gulati, as he shares his thoughts on the power of AI in advertising and marketing in the latest industry story by Social Samosa! To read more, click the link below! https://lnkd.in/gsunkEey #IndustryStory #ArtificialIntelligence #Advertising #Marketing #DigitalMarketing #MarketingInsights

Dive into our comprehensive case study to uncover how strategic planning and meticulous execution drove a successful campaign for Bajaj AMC, a subsidiary of Bajaj Finserv! With the core objective of enhancing brand recall, increasing visibility, and educating the market about Bajaj Finserv's New Fund Offerings (NFOs) through educational podcasts and videos, the #ARM Worldwide paid media team leveraged the capabilities of Google Ads and Meta campaigns to deliver remarkable results, including a 164% increase in website traffic and a 41% reduction in cost per traffic. Click the link below to explore how our strategic approach and execution achieved outstanding results! https://lnkd.in/gneg6XrG #DigitalMarketing #CaseStudy #PaidMedia #BrandVisibility #BajajFinserv #DigitalStrategy

Witnessing the rapid evolution of digital marketing is exhilarating for us at #ARM Worldwide, especially as we see a surge in passion among the next generation! We recently had the pleasure of hosting a dynamic group of students from IIDE - The Digital School, recognised as Asia’s leading digital marketing institute, to provide them with real-time experience in an energetic agency setting.   During an engaging session, Neeti Bhola, our Associate Director of Brand Solutions, shared invaluable insights on diverse marketing strategies and connected their learnings with real-world campaigns executed by #ARM. Her expertise captivated the students, turning the session into an enlightening experience for everyone involved.   At #ARM, we cherish interacting with such enthusiastic and innovative young minds who constantly push boundaries. Their energy allowed for vibrant discussions to take place, and we look forward to more enriching exchanges in the future! #IIDE #DigitalMarketing #Innovation #Learning #Agency

All eyes are set on the Agency Reporter Front Benchers 2024, and we couldn't be more excited! Thank you, Agency Reporter, for the warm welcome to our Co-Founder, Abhishek Punia. We are honoured to have him join the esteemed jury panel for awards that celebrate and recognize creativity, strategy, and collectively set new industry benchmarks.

In the wake of mandatory Self Declaration Certificates (SDCs), the advertising landscape is navigating a transformative phase, grappling with new challenges while redefining creativity and compliance. Amidst various questions and challenges that are surfacing, one persistent doubt remains regarding its impact on programmatic ads and how the automated processes will fall under the purview of compliance with the requirements of the SDC. Its implementation has prompted discussions due to its impact on ad release timelines, encouraging a review of ad spending and revenue strategies. How will these legal reviews affect ad budgets? How should affected industries allocate resources to comply with the SDC mandate? Discover what our AVP- Media, Rekha Motwani has to say on these crucial updates and their long-term implications for the advertising industry. Click the link below to read more! https://lnkd.in/gcjtrypR #SDC #IndustryUpdates #ProgrammaticAds #DigitalMarketing #Compliance #FestiveAds #AdSpend

Heartfelt congratulations to the #ARM Social Media Team for their win at the Afaqs! Marketers’ Xcellence Awards & Conference 2024 for the outstanding work done in the "MTV Nishedh: #SafeHaiSahiHai" campaign. Winning under "Best Cause Marketing," the campaign #SafeHaiSahiHai, aimed to empower individuals to make informed choices, initiate important discussions, dispel myths about modern contraception, and encourage positive changes in attitudes and beliefs. Thank you, MTV, for trusting us multiple times! Know more about the campaign : https://lnkd.in/gb2miEEj