Is Data Decay Undermining your B2B Lead Conversion Rate? Data is the New Oil, but it Needs to be Refined Data decay is a gradual process that undermines the effectiveness of any information over a period of time. It is a common phenomenon that affects customer data, marketing data and business data. Data decay can hamper any B2B campaigns’ success due to outdated information. For event organisers and publishers in the B2B space, this translates to missed opportunities to connect with qualified attendees, sponsors, and potential advertisers Read the document for further insights
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3 is a business research, data and information company focusing on B2B business ecosystem. We endeavor to support all types of complex data and information needs of our clients. We operate across information intensive business verticals. We cater to a global clientele with specific focus on meeting their strategic business objectives, critical information needs and function specific research thus enabling business decisions. We are passionate about servicing all types of intricate data and information needs of our clients. Our diverse knowledge across multiple domains helps us to address our client business challenges promptly and effectively.