Big news at Primis! 🚀 We're excited to announce the promotions of two key leaders: Maayan Segal has been appointed as our Chief Operating Officer (COO), and Toar Mekaiten is now our Chief Revenue Officer (CRO)! They've been instrumental in our success, and we're excited for the next chapter under their leadership. As Co-CEO Rotem Shaul said, "We are proud to recognize Toar and Maayan's exceptional contributions with these well-deserved promotions. Their leadership and dedication are invaluable assets to our company. We are confident they will continue to drive our growth and success in their new roles." Join us in celebrating their achievements and looking forward to the exciting future ahead! https://lnkd.in/dp-FhUzE #Primis #Leadership #TeamSuccess #AdTech
Primis, Video Discovery
Advertising Services
Tel Aviv, Israel 4,880 followers
Increasing revenue for publishers by helping users discover engaging, high-quality video content
About us
Primis is a global Video Discovery platform that increases revenue for publishers by helping users discover high-quality video content. The company’s Video Discovery technology is used by 100s of digital publishers, empowering 450M uniques with an engagement-based video experience that recommends video content they love, automatically skipping content they don’t interact with. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc (NYSE: IPG), holding itself to the highest standards in digital advertising. https://www.primis.tech/
- Website
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https://www.primis.tech
External link for Primis, Video Discovery
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Tel Aviv, Israel
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Digital Media Strategy, Video Advertising, Mobile Video Advertising, Content Discovery, Content Marketing, Video Discovery, Video Content Recommendations, Native Video, Video Inventory, and Digital Media
Locations
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Primary
2A Raoul Wallenberg St.
Tel Aviv, Israel 6971902, IL
Employees at Primis, Video Discovery
Updates
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Is the privacy debate out of control? 🔍 In a world where media coverage shapes public perception, are we going too far with the privacy narrative? Our Co-CEO, Rotem, explores the potential fallout from overemphasizing privacy issues. Are we risking innovation for the sake of sensationalism? 👉 Find out more in Rotem’s latest article:https://lnkd.in/dauQ2M7Q #Privacy #MediaInfluence #DigitalEcosystem #PrimisInsights #TechTrends
Publishers - Shut Up This Time, or Don’t Blame Google Next Time
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🌟 Don't Miss Our FREE Live Webinar! Join Amir Rudner and Oren Levy for a FREE webinar on Agile Transformation. Learn how to tackle challenges and foster continuous improvement with Agile practices. 📅 July 23, 2024 | 🕓 4 PM CET 🔗 Register here: https://lnkd.in/dByqdQFy Limited spots are available. Secure your spot! #AgileTransformation #Webinar #PrimisTech
🌟 Join Our Free Live Webinar! 🌟 Are you ready to embrace change and drive your organization’s transformation? Don’t miss our upcoming webinar, 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐡𝐚𝐧𝐠𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: 𝐀𝐧 𝐀𝐠𝐢𝐥𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, hosted by Amir Rudner, VP R&D at Primis, Video Discovery, and Oren Levy, Lead Coach, PSM, and SPC. In this session, you'll learn about the challenges faced, strategies employed, and outcomes achieved in a real-world SaaS startup environment. Discover how Agile practices were implemented to address delivery and quality issues, enhance communication and planning, and foster a culture of continuous improvement and accountability. 🗓 Date: July 23, 2024 🕒 Time: 4 PM CET 🔗 Register here: https://bit.ly/3WbOJQl 📢 𝐍𝐨𝐭𝐞: 𝐓𝐡𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐢𝐬 𝐅𝐑𝐄𝐄 𝐛𝐮𝐭 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧. 𝐒𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰! #AgileTransformation #Webinar #ChangeManagement #AgileJourney #PrimisTech
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Our latest video shows how AI narrows our view, reducing infinite content to a single point. Discover why exploring diverse sources is crucial for growth and creativity. 📽 Watch the video and read Rotem's full article for more insights 👉 https://lnkd.in/dFxNKfgg
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Ready to explore the future of publishing? Our Co-CEO, Rotem Shaul, dives deep into how AI is transforming the industry. From the evolution of content discovery to the challenges of a free press, it's a must-read! 👉 Check out Rotem's article and share your thoughts
I’ve been thinking a lot about how AI is changing content discovery and the publishing world. While AI brings a lot of efficiency and innovation, it also raises concerns about the diversity of information and creative growth. Check out my thoughts on how AI might reshape content discovery and what it means for free press and job security. I’d love to hear your feedback! Primis, Video Discovery
From Discovery to Stagnation: AI is Shaping the Future of Publishing
Rotem Shaul on LinkedIn
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Primis is Heading to MAD//FEST! We're excited to join this incredible event, and can’t wait to meet you all! Let us know if you'll be attending! #MadFest #MadFest2024 #AdTech #Primis
Join us at MAD//Fest | Primis
primis.tech
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Thrilled by Our Experience at Cannes Lions International Festival of Creativity 2024! Our team is still reeling from the excitement of seeing our good friends and great minds and hearing insights from industry leaders. The energy and innovation were truly inspiring. Looking forward to seeing you next time! #CannesLions #adtech #Creativity #marketing #primis
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We had the best time in NYC at AdMonsters Ops!! Our team is still reeling from the excitement of seeing all our new and old publisher friends and hearing exciting insights from industry leaders. Until next time!
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Did our marketing team MAKE YOU LOOK?!
Is There Room for Out-of-the-Box Thinking in B2B Marketing? (Hint: Yes!) This year, Primis transformed our approach to industry conferences with groundbreaking marketing strategies. At the major New York conference, AdMonsters Ops we launched the "MADE YOU LOOK" campaign, which brilliantly captured attention amidst the bustling urban backdrop of New York City. Campaign Highlights: 🦋 Strategic Outdoor Advertising: Strategically placed billboards around the conference venue merged seamlessly into the urban landscape, ensuring that our presence was not only seen but also memorable. This placement greeted attendees with engaging and visually captivating video content. 🦋 Targeted Digital Initiatives: Leveraging precise data analytics, we deployed targeted campaigns across platforms like LinkedIn, Meta, and 360DV. Our proactive Google search ads were especially effective, drawing the eyes of potential attendees and significantly enhancing our campaign's reach and visibility. 🦋 Interactive On-Site Engagement: Our booth featured QR codes that led to dynamic surveys, offering a personalized experience to participants, further enhancing engagement. A huge thank you to my team for their hard work across all fronts. Special thanks to McCann Tech, who helped us think creatively about this campaign, contributing significantly to its success. Stay tuned as we continue to push the boundaries Did we make you look? 😎 Rotem Shaul Danit Senyor Zenou Shir-el Davidi Saban Itamar Bar MosheMcCann Tech Yiftach Sarig Tomer Hamami Tomer Rotenberg Daniel Shavit Shaked Hillel Omer Ben Yaakov Dima Slavutski Ariel Shoulman Primis, Video Discovery