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#MobilityMonday: Consumer protection CARS Rule put on hold, the latest in a string of pushbacks against Big Auto Originally slated to go into effect tomorrow — July 30 — the Combating Auto Retail Scams (CARS) Rule is a framework put in place on Dec. 12, 2023, by the Federal Trade Commission (FTC) to ensure more transparency in the car buying and leasing process. On Jan. 4, the rule was iced following judicial challenges by the National Automobile Dealers Association (NADA) and the Texas Automobile Dealers Association. In April, more than 100 national and state consumer protection organizations, led by the Consumer Federation of America, sent a letter to Congress in support of upholding the CARS Rule (see https://bit.ly/3StQ573). Buying a car is stressful enough as is. Add in shady salesmanship practices trying to extract as much cash as possible from uninformed buyers, and you get a classic example of the Lemons Problem: information asymmetry between the buyer and seller of a product (see https://lnkd.in/dQKnyxJC). The CARS Rule is meant to outlaw some of the most dubious tactics, such as selling redundant warranties, misrepresenting financing options, and banning the monetization of add-ins that provide no value. Under the rule, dealers would be required to tell you the true “drive-off-the-lot price” for the vehicle. But the CARS Rule is only one example among a string of regulatory and judicial pushbacks to the automotive retail industry’s immense power, or as some might argue, stranglehold. Last week, a judge certified an antitrust class action lawsuit against CDK Global, the leading auto dealer software (see https://reut.rs/4fr0kTh). Vendors that create apps for inventory management, repair orders, warranty services and other functions for dealer management systems like CDK are seeking nearly $400M in damages. This comes a month after CDK was downed by a cyberattack impacting 15k dealerships across North America, costing almost $1B in economic losses (see https://lnkd.in/dGKM4K_2). On Friday, two US senators called on the FTC to investigate automotive OEMs for deceptively selling vehicle data (see https://bit.ly/4fmOp90). The complaint alleges that OEMs used deceptive tactics to manipulate customers into allowing their vehicle data to be sold to data brokers. All this for fairly meager sums, with Hyundai Motor Company (현대자동차) allegedly selling data from 1.7M vehicles for $1M and Honda from 97k vehicles for a grand sum of $26k. What’s clear is that trust between consumers and the automotive industry is close to rock bottom, a trendline that doesn’t bode well as the information asymmetry introduced by EVs continues to upend the car purchasing experience and associated considerations, as well as the entire aftermarket value chain. #automotive #cars #retail #dealerships #NADA #FTC #consumers #CDK #Hyundai #Honda