Cyabra

From Zara to Rip Curl, from Intel Corporation to Netflix, no company is safe from brand #disinformation. Watch Cyabra’s Guy Halevi break down the five triggers for online attacks against brands, all usually involve a massive presence of #FakeProfiles. #BrandDisinformation #Greedflation

A fake profile created the hashtag #BoycottPlanetFitness. 🏋️♂️ The hashtag then spread, amplified by fake profiles which boosted the reputational crisis Planet Fitness was facing, resulting in a major stock plummet over the same week. 📉 The fake profiles weren't simply latching onto a rising trend, but actually launched and carried the boycott. 🤖 Content created by fake profiles reached the potential eyes of over 220,278,000 people. 👀 With this knowledge in hand, would the gym chain giant have changed its crisis management strategy? 🛡️ Read this story from Cyabra to find out more about this crisis: https://lnkd.in/d8uhypgN #BrandReputation #CrisisManagement #PRcrisis #FakeProfiles

Warning: deep tech dive ahead! 🛠️ Introducing: Cyabra’s Medium blog! 🎊 A blog for developers, engineers, analysts, data scientists, and everyone who wants to learn more about our methods and isn’t scared of tech-heavy jargon. ⌨️ Automatic Data Labeling: An Advanced LLM-Powered Approach: New post written by Elad Vromen https://lnkd.in/gJ7XcSBq 

Struggling to navigate the flood of fake news, disinformation campaigns, and conspiracy theories surrounding the upcoming US presidential elections? 🗳️ 🌎 We’ve got you covered! 🦉 Introducing Cyabra’s US Elections Disinformation Tracker: quick insights from our latest research to help make sense of one of the most chaotic elections in US history. Stay informed and stay alert with our new series: 🔍 https://lnkd.in/gackWUs3 #Disinformation #FakeProfiles #USelections #AIForGood #Bots

“For business leaders, the rapid evolution of bots and AI-driven manipulation is more than just a technical challenge - it’s a strategic one.” 🤖 This new Forbes article featuring Cyabra's research demonstrates how sophisticated fake profiles are quietly shaping online discourse, and explains why we can’t just sit back and let the digital world be shaped by forces we don’t understand. 🌎 Read this new story: https://lnkd.in/dweWJxkT Henry Patishman #Bots #FakeProfiles #AIForGood #OnlineManipulation

The Social Intelligence Lab created the first-ever map of social intelligence technology, a landscape that includes over 500 solutions in this field, their features, and functionalities. 🌎💻 Cyabra is featured in the newly established “Narrative & Threat Analysis” category: the tools that help you identify, monitor and analyze potential themes or activities that could impact your brand reputation. 📈 Read about Cyabra’s work and the growing need within the social listening industry for these new solutions. 🦉 #ThreatIntel #ThrealAnalytics #NarrativeAnalysis #Disinformation

2024 has seen an unprecedented number of online attacks targeting brands. 👊 It’s also the biggest election year in history: over 4 billion voters in more than 50 countries. 🗳️ How are these two facts connected? In this video from Cyabra, Solutions Engineer Alex Wineman explains how election disinformation impacts companies - and how this creates massive risks to their online reputations. 📉💸 With the US presidential elections just around the corner, is your team prepared for this new threat? 🤖 #BrandDisinformation #PRcrisis #Disinformation #FakeProfiles #USelections

Once again, brands are being swamped into election-related crises that are causing huge harm to their online reputation. This time, it was streaming giant Netflix that got caught in a wave of brand disinformation. 📺 The hashtags #CancelNetflix and #BoycottNetflix started trending due to misinformation about a donation made to Harris’s presidential campaign. #️⃣ Here’s how fake profiles affected this crisis: 🤖 24% of the profiles in the conversation were fake, and pushed anti-Harris content while calling for Netflix customers to cancel their subscriptions. 📈 At the peak of the fake campaign, disinformation-spreading bots were responsible for nearly half of the conversation's content. 👀 Content spread by the fake profiles reached a potential 19.5 million views, capitalizing on Netflix’s crisis to push their agenda. Read the full story on Cyabra’s blog: 🦉 https://lnkd.in/dhSYxgMm #BrandReputation #Disinformation #Misinformation  #FakeProfiles #USelections

Starting October: a new online course about combatting misinformation and disinformation, hosted by the NYU SPS Integrated Marketing & Communications. 🛡️ The course is led by experts in the field and Cyabra's friends: Bob Pearson, Kathryn Metcalfe, and Raymond F. Kerins Jr. 🎓 Register now! #Disinformation #Misinformation #Education #BrandReputation #CombatingMisDisinformation

Dis- and misinformation exploded following last week’s presidential debate. 📢 One of the false narratives still trending is the accusation that ABC handed the questions beforehand to Harris, but withheld them from Trump. But actually, Cyabra’s analysis uncovered that this narrative started trending even before the debate! 💬 In the week leading to the presidential debate, 15% of the profiles discussing ABC’s moderator David Muir and spreading this narrative were fake, and pushed people to believe that the debate was rigged against Trump. 🤖 Read Cyabra’s analysis on GZERO Media 🦉 https://lnkd.in/eQWa2X95 #Debate #FakeProfiles #Disinformation #Elections #USelections